Bass Fishing Gear

13 Fishing Concept Z2 SLD Baitcaster Reel The 13 Fishing Concept Z2 SLD represents the next generation of high-performance baitcasting technology, redefining what precision control and casting innovation feel like. Building on the legacy of the original Concept Z, which revolutionized the fishing industry with its CZB (Concept Zero Bearing)...

13 Fishing Concept C Gen II Baitcaster Reel Exceptionally light, powerful, and built for precision, the 13 Fishing Concept C Gen II sets a new benchmark for performance in low-profile baitcasting reels. Weighing only 5.7 oz (162 g), this reel is designed for anglers who demand the perfect balance of...

Quantum Throttle II Baitcaster Reel (TH100HC) The Quantum Throttle II Baitcaster Reel is engineered to deliver strength, precision, and reliability in a lightweight design. Constructed with a durable graphite frame and side covers, it offers the perfect combination of toughness and reduced weight for effortless handling. Designed for smooth, accurate...

Quantum Throttle Baitcaster Reel (TH100SC) The Quantum Throttle Baitcaster Reel is engineered for anglers who demand performance, reliability, and value in one sleek package. Built with a lightweight graphite frame and side covers, it offers a perfect balance of strength and reduced weight for all-day casting comfort. The Zero Friction...

Rapala CrushCity™ The Kickman 5" (12.5 cm) Big Profile. Lifelike Kick. Relentless Action.The Kickman™ 5" is built for anglers targeting bigger, more aggressive fish that respond to a natural yet powerful swimming motion. Its paddle tail design produces a subtle, rhythmic kick even on a slow retrieve, while the salted...

Rapala CrushCity™ Ned BLT™ Small Profile. Big Bites.When subtle presentation makes the difference, the Ned BLT™ shines. Designed for finesse fishing, this compact bait proves that sometimes less is more. Its tapered, ribbed tail provides lifelike movement, delivering irresistible action even with the slightest rod twitch. Made from Super TPE...

Rapala CrushCity™ Pigstick™ Playful Action. Serious Results.The Pigstick™ is a precision-engineered soft bait that brings irresistible motion to finesse presentations. Its captivating shimmy on the fall mimics a dying baitfish, triggering aggressive strikes from even the wariest bass. Designed with an integrated slot for VMC® Crossover Rings®, it maximizes durability...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

ASSASSIN SUPERNOVA ROD SERIES Engineered for serious artificial lure anglers, the Assassin Supernova range blends cutting-edge design with superior performance. Built with next-generation Nano Hex carbon construction, these rods deliver an unbeatable combination of sensitivity, strength, and leverage. A minimalist butt and grip design with exposed blank enhances feel and...

Rapala OG Slim 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action....

Rapala OG Series Rocco 5 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip....

Rapala OG Series Tiny 4 Born from Ott DeFoe’s passion for handcrafted lures, the Rapala OG Series Tiny 4 is a thin, flat-sided balsa crankbait designed for finesse presentations. Its lightweight circuit board lip and compact profile create a tight wobble action, making it ideal for triggering bites from pressured...

Megabass Valkyrie VKC-711XH-4 (7’11”) The Valkyrie VKC-711XH-4 is built for serious distance casting and heavy-duty lure fishing, designed to dominate both shore-based distance games and wading sessions with magnum-class lures like the MEGADOG (130g). Engineered for maximum control and casting distance, this rod is capable of handling lures over 100g...

Shimano Symetre Spinning Combo The Shimano Symetre Spinning Combo delivers a perfect balance of strength, sensitivity, and smooth reel performance in a convenient 2-piece design. Built for versatility, this combo pairs the proven Symetre spinning reel with durable rods tailored to different fishing applications, giving anglers a dependable setup for...

St. Croix Premier Bass Fishing Rods The St. Croix Premier Bass Fishing Rods are among the most trusted and best-selling rods in North America, delivering the perfect balance of American craftsmanship, multispecies versatility, and exceptional value. Constructed with premium SCII carbon fiber blanks, these rods provide outstanding strength, sensitivity, and...

St. Croix Panfish 5' UL 1PC Spinning Rod The St. Croix Panfish 5' Ultra-Light Spinning Rod is designed specifically for anglers targeting crappie, bluegill, perch, and other panfish species. Crafted with premium SCII carbon fiber, this rod delivers the perfect combination of sensitivity, lightweight performance, and durability, allowing you to...

St. Croix Avid 7' MH 2PC Spinning Rod The St. Croix Avid 7' MH 2PC Spinning Rod delivers premium performance for anglers seeking a versatile, sensitive, and lightweight multispecies rod. Crafted with SCIII+ carbon fiber, the blank provides a perfect balance of strength, responsiveness, and sensitivity for detecting subtle bites....

Shimano Sahara FJ 500 Spinning Reel Compact, lightweight, and powerful, the Shimano Sahara FJ 500 is built for finesse applications where precision and smoothness matter most. Designed for ultralight freshwater fishing, this reel combines Shimano’s advanced technologies in a small frame, making it ideal for targeting species such as trout,...

The CR3 is a super large arbor freshwater reel designed for maximum versatility and performance. Its lightweight, modern design doesn’t compromise on strength or reliability, making it an excellent match for any single-handed rod setup. Ideal for 5 to 6 weight lines, the CR3 is a favorite among river and...

Megabass Magdraft 8" – Big Profile, Natural Action, Tournament Power The Megabass Magdraft 8" is a full-bodied, pre-rigged swimbait designed to target trophy-class predators with a slow, natural swimming action that excels in both open water and structured zones. With its realistic profile, internal harness system, and MAGHOLD technology, this...

LIVE TARGET Finesse Worm The Finesse Worm redefines the classic profile with a thicker body that gradually tapers from head to tail—resembling the shape of a baseball bat. This subtle bulk enhances its finesse appeal while offering greater versatility in presentation. Depending on hook placement and weight configuration, this bait...

LIVE TARGET Stick Worm The Stick Worm is the softest in LIVETARGET’s latest worm lineup, engineered for versatility across multiple fishing styles. The 5" and 6" versions are perfect for Texas or wacky rigging, with a reduced salt core that allows for a slow to moderate sink rate—keeping the bait...

Live Target 2.0 Freestyle Frog Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for fishing in heavy cover....

LIVETARGET Freestyle Frog 2.0 – 2'.5" Topwater Weapon Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....