Saltwater Soft Baits

The Ultra Versatile Saltwater Paddle Tail. Perfect for drop shot fishing the Paddle Tail offers a bulky body with a narrow tail section that delivers a hard thumping action at a range of speeds. Great for Kob, Garrick, Kingfish and a range of predatory saltwater species too.

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

Using cutting-edge technology, the most lifelike Yabby imitation has been crafted—the MUDBUG. Designed with an incredibly detailed body, this durable lure is made from tough TPE material and features a custom ultra-sharp hook with a wire weed guard, along with a weighted egg sack for optimal performance. The MUDBUG can...

The SQUIDTREX™ features patented technology that fuses a soft vibration lure with a squid-shaped body, creating a distinctive action designed to trigger bites. It offers versatility, as it can be jigged vertically, cast, or trolled. Crafted from durable TPE material, the lure combines strength with lifelike tentacle movement, which sways...

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and durability matched with realistic movement of the tentacles which waft and wiggle in the...

Introducing the Squidtrex™—a groundbreaking lure that catches every species! There’s never been anything like it. Whether you’re fishing at 2 feet or 1200 feet, just pick the size and go. The Squidtrex™ features patented technology, combining a soft vibrating lure within a squid-shaped body. You can jig it vertically at...

Strike King’s Tidal Shrimp has been redesigned for enhanced durability and performance. Made with a firmer material than typical plastics and featuring a mesh overlay on the tail, the new Tidal Shrimp is built to endure the force of aggressive saltwater predators. Offered in eight colors, this shrimp comes pre-rigged...