Saltwater Soft Baits

The Ultra Versatile Saltwater Paddle Tail. Perfect for drop shot fishing the Paddle Tail offers a bulky body with a narrow tail section that delivers a hard thumping action at a range of speeds. Great for Kob, Garrick, Kingfish and a range of predatory saltwater species too.

BANG Fish Attractor – 140g Aerosol Can BANG Fish Attractor is a premium aerosol-based scent enhancer formulated to give anglers a measurable edge on the water. Using a proprietary live-bait rendering process, BANG extracts and concentrates natural forage oils from real bait species, delivering an authentic scent profile that closely...

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and durability matched with realistic movement of the tentacles which waft and wiggle in the...

Bite Science Inshore & Jig Head Multi Pack The Bite Science Inshore Multi-Pack is a scientifically designed soft plastic lure and jig head combination kit engineered for versatile inshore and reef fishing applications. This multi-pack provides anglers with a selection of proven tail designs and colour patterns to target a...

Bite Science Dirty Grub 4” Soft Plastic Lures The Bite Science Dirty Grub is a versatile curly-tail soft plastic lure designed for estuary, inshore, and light coastal fishing applications. Built to attract a wide range of species, this grub-style lure features an ultra-active tail design that generates strong vibration and...

Introducing the Squidtrex™—a groundbreaking lure that catches every species! There’s never been anything like it. Whether you’re fishing at 2 feet or 1200 feet, just pick the size and go. The Squidtrex™ features patented technology, combining a soft vibrating lure within a squid-shaped body. You can jig it vertically at...

Strike King’s Tidal Shrimp has been redesigned for enhanced durability and performance. Made with a firmer material than typical plastics and featuring a mesh overlay on the tail, the new Tidal Shrimp is built to endure the force of aggressive saltwater predators. Offered in eight colors, this shrimp comes pre-rigged...

BWG Boogie Bomb 2.5" The BWG Boogie Bomb 2.5" is a high-action soft plastic lure engineered to create irresistible underwater movement that drives predatory fish into a feeding frenzy. Featuring a compact creature-style profile with lively tentacles that shimmy, pulse, and vibrate on the retrieve, the Boogie Bomb delivers exceptional...

Bite Science Minnow & Jig-Heads Multi Pack The Bite Science Minnow & Jig-Heads Multi Pack is a ready-to-fish soft plastic assortment designed for versatility and convenience. Perfect for anglers who want a mix of proven colours and profiles, this pack allows you to cover different water conditions and feeding patterns...

Strike King Saltwater Rage Swimmer 3.75" Swimbait The popular Rage Swimmer is now available in a range of saltwater-specific colors. This 3.75-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design...

Using cutting-edge technology, the most lifelike Yabby imitation has been crafted—the MUDBUG. Designed with an incredibly detailed body, this durable lure is made from tough TPE material and features a custom ultra-sharp hook with a wire weed guard, along with a weighted egg sack for optimal performance. The MUDBUG can...

Z-Man EZ ShrimpZ Rigged – 3.5" (2 Pack) The EZ ShrimpZ™ Rigged from Z-Man is an ultra-realistic pre-rigged shrimp imitation designed to deliver lifelike movement and durability straight out of the package. Measuring 3.5 inches, this ready-to-fish lure is built from Z-Man’s renowned ElaZtech® material, making it up to 10X...

The SQUIDTREX™ features patented technology that fuses a soft vibration lure with a squid-shaped body, creating a distinctive action designed to trigger bites. It offers versatility, as it can be jigged vertically, cast, or trolled. Crafted from durable TPE material, the lure combines strength with lifelike tentacle movement, which sways...

ZOOM 5" SWIMMER 3PK The Zoom 5" Swimmer is a realistic hollow-body swimbait designed to deliver lifelike swimming action and strong water movement. Built with a shad-shaped body and lively paddle tail, this soft plastic creates a natural baitfish presentation that attracts bass in a wide range of conditions. At...

Z-MAN DIEZEL MINNOWZ™ 7" SWIMBAIT The Z-Man DieZel MinnowZ™ 7" Swimbait is a larger-profile soft plastic paddle tail built for anglers targeting bigger predatory fish in both freshwater and saltwater. Designed with a long, slender baitfish body and powerful paddle tail action, this lure creates a strong swimming movement that...

Z-MAN DIEZEL MINNOWZ™ SWIMBAIT The Z-Man DieZel MinnowZ™ Swimbait is a tough, realistic, and highly versatile paddle tail soft bait designed for both freshwater and saltwater fishing. Built on the success of the original Z-Man MinnowZ™, the DieZel MinnowZ™ offers a larger profile, detailed baitfish shape, and strong swimming action...

Bite Science Multi Pack – Predator + Jigheads The Bite Science Multi Pack Predator + Jigheads is a versatile, all-in-one soft plastic combo designed for targeting a wide range of estuary and inshore species. Featuring a selection of different tail shapes paired with matching jigheads, this pack gives anglers the...

Williamson Sailfish Catcher – 4” (111 mm) The Williamson Sailfish Catcher is a specialized trolling lure designed for targeting sailfish and other large pelagic predators. Its concave pusher design creates a realistic swimming action that draws attention, while the rear ballyhoo rigging spring cavity allows it to be paired effectively...

Strike King Saltwater Rage Swimmer 3.25" Swimbait (7 Pack) The popular Rage Swimmer is now available. This 3.25-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design produces a strong, natural...