Rapala

Floating, Shallow-Running Version of the Legendary Magnum Ideal for targeting large freshwater predators and saltwater species. Key Features: Durable Abachi Wood Construction for superior toughness Floating Design for shallower water applications Anti-Broach Technology to maintain stability and performance Corrosion-Resistant Hardware built to withstand harsh conditions Available in Natural and Stimulator...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

The DT® (Dives-To) series crankbaits are engineered for fast and precise diving, ensuring they hit their preset depth quickly and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top 7% of balsa wood, this premium material, combined with strategically placed internal weights,...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The Shad Rap® sets the standard for all crankbaits, closely mimicking baitfish found around the globe. Made from high-quality balsa wood, it performs flawlessly whether cast or trolled, delivering exceptional action from ultra-slow retrieves to fast speeds. Its precise movement, intricate finish, and proven fish-attracting patterns make it an essential...

The lure features a wide, swimming jointed action paired with a loud, rhythmic rattle that mimics the movement of a wounded baitfish. It suspends perfectly on pause, just like a real fish, making it irresistible to even the most cautious fish. The lightweight, durable plastic body construction enhances the lure's...

The X-Rap® is designed for ultimate action, offering anglers the flexibility to create a variety of fish-catching movements with each retrieve. It casts with pinpoint accuracy, like a bullet, for long-distance throws. The detailed scales and lateral line on the body reflect light, drawing attention like a beacon. It can...

The X-Rap® is designed for action, offering anglers the flexibility to create various fish-attracting movements with each retrieve. It casts long and accurately like a bullet, with its prominent scales and lateral line reflecting light to draw attention. This lure can be worked using the dynamic "Slashbait®" technique or with...

Rapala Floating Magnum FMAG-11 A floating, shallow-running adaptation of the legendary Magnum®. Designed for high-speed action, this versatile lure can be cast at fast-moving fish or trolled alongside diving and skirted lures. Ideal for targeting a wide variety of saltwater and freshwater species.

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

The RAPALA X-Rap XR10 is designed for exceptional action. Its size, shape, and 3D minnow illusion make it incredibly lifelike. The prominent scales and lateral line on the body reflect light, acting like a beacon. This versatile bait can be fished using an aggressive "Slashbait®" technique or with a traditional...

The RAPALA DT Series DT04 crankbaits are designed to dive quickly to a specific depth and stay in the "strike zone" longer than any other crankbait. Crafted from the top seven percent of balsa wood, this premium material, combined with precisely positioned internal weights, a tapered body, and a thin...

The lure that began it all remains the top "go-to" choice. Whether it's twitched on the surface, retrieved as a shallow runner, weighted with a split shot for medium depths, or bottom-walked using a three-way swivel or bottom bouncer, the irresistible wounded minnow action attracts fish worldwide. It features premium...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

Practical tool selection Fisherman’s pliers with sidecutter Clipper combo featuring knife and line pick Blade folds safely into clipper for storage Hook file Jig eye punch 36’’ neck lanyard to keep tools to hand

RAPALA MINI SPLIT RING PLIERS. These Split Ring Pliers make it a snap to change out or replace hooks. Soft grip handles and wrist lanyard.

More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split ring tool for making fast work of changing out or updating hooks in the field. Soft...

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split shot crimper, a side cutter and a double leaf spring for easy, one handed operation. Also includes handy Patented Rapala lure tuning tool.