Rapala

Rapala Floating Magnum FMAG-11 A floating, shallow-running adaptation of the legendary Magnum®. Designed for high-speed action, this versatile lure can be cast at fast-moving fish or trolled alongside diving and skirted lures. Ideal for targeting a wide variety of saltwater and freshwater species.

Floating, Shallow-Running Version of the Legendary Magnum Ideal for targeting large freshwater predators and saltwater species. Key Features: Durable Abachi Wood Construction for superior toughness Floating Design for shallower water applications Anti-Broach Technology to maintain stability and performance Corrosion-Resistant Hardware built to withstand harsh conditions Available in Natural and Stimulator...

RAPALA X-RAP LONG CAST SXRL12 Built for extreme casting distances, the Rapala X-Rap® Long Cast is a powerhouse lure designed to reach fish busting bait far offshore. Its heavy-duty body and weighted design ensure maximum castability without sacrificing action. Equipped with VMC® in-line single hooks, it’s built tough to handle...

The RAPALA DT Series DT04 crankbaits are designed to dive quickly to a specific depth and stay in the "strike zone" longer than any other crankbait. Crafted from the top seven percent of balsa wood, this premium material, combined with precisely positioned internal weights, a tapered body, and a thin...

RAPALA X-RAP LONG CAST SXRL14 The Rapala X-Rap® Long Cast SXRL14 is built to deliver extreme casting performance, letting you reach fish busting bait well beyond the range of standard lures. Its heavily weighted and durable construction ensures long casts without sacrificing the proven X-Rap® action. Outfitted with heavy-duty VMC®...

RAPALA® X-LIGHT CRANK SHALLOW RUNNER – FNCS03 Built for finesse fishing, the Rapala X-Light Crank Shallow Runner features an ultra-lightweight design paired with a weighted body for easy, accurate casting—even on light tackle. This compact lure is ideal for targeting smaller freshwater predator species, offering a versatile action that excels...

RAPALA® SHAD RAP® ELITE – SRE75 The Shad Rap® Elite builds on the legendary design of the original Shad Rap, elevating it with refined construction and enhanced performance. Crafted from premium balsa wood, it features the classic shad-shaped profile and the signature wounded-minnow action that mimics an easy target for...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

RAPALA® X-LIGHT CRANK MID RUNNER – FNCM03 Precision-built for finesse applications, the Rapala X-Light Crank Mid Runner combines an ultra-light construction with a weighted body, delivering effortless long-distance casting on light gear. Designed for small freshwater predators, this compact lure produces a tight kicking action and features a built-in rattle...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

Rapala Performance Tool Combo The Rapala Performance Tool Combo includes three essential tools designed to handle every step of your fishing experience — from landing fish safely to rigging up with precision. Built for durability and ease of use, this combo ensures you’re always prepared on the water. Includes: 6"...

The Shad Rap® sets the standard for all crankbaits, closely mimicking baitfish found around the globe. Made from high-quality balsa wood, it performs flawlessly whether cast or trolled, delivering exceptional action from ultra-slow retrieves to fast speeds. Its precise movement, intricate finish, and proven fish-attracting patterns make it an essential...

Hand Rubbed Baked Birch Handle PTFE Non-stick coating Superflex blade Razor Sharp Blade Made of Handground Stainless Steel Tooled Leather Sheath Actual blade length may vary slightly due to hand craftsmanship

Hand Rubbed Baked Birch Handle PTFE Non-stick coating Superflex blade Razor Sharp Blade Made of Handground Stainless Steel Tooled Leather Sheath Actual blade length may vary slightly due to hand craftsmanship

Rapala CrushCity™ Mooch Minnow™ Versatile Design. Tournament-Proven Performance.The Mooch Minnow™ blends the lifelike finesse of a minnow-style bait with the versatility of a swimbait, creating a lure that excels in multiple presentations. Whether you’re shaking, reeling, or dragging, the Mooch Minnow™ consistently produces strikes and has proven itself as a...

Rapala CrushCity™ Pigstick™ Playful Action. Serious Results.The Pigstick™ is a precision-engineered soft bait that brings irresistible motion to finesse presentations. Its captivating shimmy on the fall mimics a dying baitfish, triggering aggressive strikes from even the wariest bass. Designed with an integrated slot for VMC® Crossover Rings®, it maximizes durability...

Rapala CrushCity™ The Stingman Precision. Balance. Versatility.The Stingman is the ultimate companion to your jighead — a super-stable swimmer engineered for finesse presentations and natural movement. Designed to excel in drop shot, darting, vertical, and weightless techniques, this lure’s sensitive pintail delivers an ultra-realistic swimming action that triggers even the...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Rapala CrushCity™ Customs HedgeHog™ Compact Profile. Maximum Attraction.When the bite slows and finesse becomes key, the HedgeHog™ delivers. Designed for subtle presentation and big results, this 4" soft bait features primary curl-tail appendages that create an enticing fluttering action even at the slowest speeds. Forward-facing legs add delicate, secondary movement...

Rapala CrushCity™ Customs Heavy Hitter™ Built for Battle in the Heaviest Cover.The Heavy Hitter™ is the powerhouse of the CrushCity™ range — a full-contact brute made to take on the nastiest fish hiding in the thickest cover. Featuring a large, aggressive profile, it delivers a hard-thumping action that calls in...

Rapala CrushCity™ Customs Bronco Bug™ Unleash the Action. Command the Strike.The Bronco Bug™ is the most distinctive lure in the CrushCity™ lineup, designed to deliver an action profile that bass have never seen before. Its hinged arms create a unique dual-action movement, while forward-facing legs add subtle, lifelike motion even...

Rapala OG Big Rocco 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Big Rocco® 6 is the sized-up brother to the OG Rocco® 5. It...

Rapala OG Slim 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action....

Rapala OG Series Rocco 5 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip....