Rapala

Rapala Floating Magnum FMAG-11 A floating, shallow-running adaptation of the legendary Magnum®. Designed for high-speed action, this versatile lure can be cast at fast-moving fish or trolled alongside diving and skirted lures. Ideal for targeting a wide variety of saltwater and freshwater species.

Floating, Shallow-Running Version of the Legendary Magnum Ideal for targeting large freshwater predators and saltwater species. Key Features: Durable Abachi Wood Construction for superior toughness Floating Design for shallower water applications Anti-Broach Technology to maintain stability and performance Corrosion-Resistant Hardware built to withstand harsh conditions Available in Natural and Stimulator...

Rapala CrushCity™ Customs Heavy Hitter™ Built for Battle in the Heaviest Cover.The Heavy Hitter™ is the powerhouse of the CrushCity™ range — a full-contact brute made to take on the nastiest fish hiding in the thickest cover. Featuring a large, aggressive profile, it delivers a hard-thumping action that calls in...

RAPALA X-RAP LONG CAST SXRL12 Built for extreme casting distances, the Rapala X-Rap® Long Cast is a powerhouse lure designed to reach fish busting bait far offshore. Its heavy-duty body and weighted design ensure maximum castability without sacrificing action. Equipped with VMC® in-line single hooks, it’s built tough to handle...

RAPALA® X-LIGHT CRANK MID RUNNER – FNCM03 Precision-built for finesse applications, the Rapala X-Light Crank Mid Runner combines an ultra-light construction with a weighted body, delivering effortless long-distance casting on light gear. Designed for small freshwater predators, this compact lure produces a tight kicking action and features a built-in rattle...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

Rapala CrushCity™ Customs Janitor™ Hardworking. Reliable. Ready for Action.The Janitor™ is the fearless worm designed to handle any situation where a subtle, yet irresistible presentation is key. With its notched tapered tail, it produces a delicate quivering action, triggering strikes even on the slowest movements. Engineered for versatility, the Janitor™...

Rapala CrushCity™ Customs Freeloader™ Built to Ride — Designed to Deliver.The Freeloader™ is the ultimate trailing bait, made to enhance the action of your spinnerbait, vibrating jig, or scrounger. Its precisely shaped body and tail ring design create a natural, subtle swimming motion that drives fish to strike. With belly...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The RAPALA DT Series DT04 crankbaits are designed to dive quickly to a specific depth and stay in the "strike zone" longer than any other crankbait. Crafted from the top seven percent of balsa wood, this premium material, combined with precisely positioned internal weights, a tapered body, and a thin...

Rapala CrushCity™ Cleanup Craw™ Compact Profile. Aggressive Action. Serious Results.The Cleanup Craw™, designed by Jacob Wheeler, is built to be the ultimate craw bait for triggering big bites. Measuring 3.5 inches, this lure combines compact finesse with lifelike movement — a true bass magnet in any condition. Its tight-kicking claws...

Rapala CrushCity™ Customs HedgeHog™ Compact Profile. Maximum Attraction.When the bite slows and finesse becomes key, the HedgeHog™ delivers. Designed for subtle presentation and big results, this 4" soft bait features primary curl-tail appendages that create an enticing fluttering action even at the slowest speeds. Forward-facing legs add delicate, secondary movement...

Rapala CrushCity™ The Kickman 4" (10 cm) Subtle Action. Serious Results.The Kickman™ lives up to its name with a natural, kicking paddle tail that produces irresistible movement, even at the slowest retrieves. Designed to mimic the motion of a real baitfish, its salted belly ensures a perfectly balanced and stable...

Rapala CrushCity Customs Trickster The Rapala CrushCity Customs Trickster is an innovative crab-imitating soft plastic lure designed to replicate the natural appearance, movement, and defensive posture of a real crab. Engineered for anglers targeting predatory fish that regularly feed on crustaceans, the Trickster delivers an incredibly realistic presentation that triggers...

Rapala Harvest Shad The Rapala Harvest Shad™ is a versatile crankbait designed to deliver the legendary Rapala wounded-minnow action that triggers aggressive strikes from a wide range of freshwater gamefish. Built with a durable plastic body and lip, this lure is engineered for reliable performance whether casting or trolling. The...

RAPALA® X-LIGHT CRANK SHALLOW RUNNER – FNCS03 Built for finesse fishing, the Rapala X-Light Crank Shallow Runner features an ultra-lightweight design paired with a weighted body for easy, accurate casting—even on light tackle. This compact lure is ideal for targeting smaller freshwater predator species, offering a versatile action that excels...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

Rapala CrushCity™ Mooch Minnow™ Versatile Design. Tournament-Proven Performance.The Mooch Minnow™ blends the lifelike finesse of a minnow-style bait with the versatility of a swimbait, creating a lure that excels in multiple presentations. Whether you’re shaking, reeling, or dragging, the Mooch Minnow™ consistently produces strikes and has proven itself as a...

Rapala CrushCity™ Customs Bronco Bug™ Unleash the Action. Command the Strike.The Bronco Bug™ is the most distinctive lure in the CrushCity™ lineup, designed to deliver an action profile that bass have never seen before. Its hinged arms create a unique dual-action movement, while forward-facing legs add subtle, lifelike motion even...

RAPALA® SHAD RAP® ELITE – SRE75 The Shad Rap® Elite builds on the legendary design of the original Shad Rap, elevating it with refined construction and enhanced performance. Crafted from premium balsa wood, it features the classic shad-shaped profile and the signature wounded-minnow action that mimics an easy target for...

Lip Grip Cull Tags – 6-Piece Culling System The Lip Grip Cull Tags are designed to help anglers efficiently manage and organize their catch during competitive and recreational fishing. This six-piece culling system enables quick and accurate identification of fish to be released, helping maximize total weight while minimizing handling...

RAPALA 8KG / 15LB DIGITAL SCALE Compact, accurate, and built for convenience, the Rapala 8kg / 15lb Digital Scale is an essential tool for every angler. Designed with a large, easy-to-read digital display and a water-resistant body, it ensures reliable performance in all fishing conditions. Key Features: Maximum Capacity: 8kg...

Rapala CrushCity™ The Kickman Subtle Action. Serious Results.The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible...

Rapala CrushCity™ The Stingman Precision. Balance. Versatility.The Stingman is the ultimate companion to your jighead — a super-stable swimmer engineered for finesse presentations and natural movement. Designed to excel in drop shot, darting, vertical, and weightless techniques, this lure’s sensitive pintail delivers an ultra-realistic swimming action that triggers even the...

RAPALA X-RAP LONG CAST SXRL14 The Rapala X-Rap® Long Cast SXRL14 is built to deliver extreme casting performance, letting you reach fish busting bait well beyond the range of standard lures. Its heavily weighted and durable construction ensures long casts without sacrificing the proven X-Rap® action. Outfitted with heavy-duty VMC®...