Rapala

Rapala OG Series Tiny 4 Born from Ott DeFoe’s passion for handcrafted lures, the Rapala OG Series Tiny 4 is a thin, flat-sided balsa crankbait designed for finesse presentations. Its lightweight circuit board lip and compact profile create a tight wobble action, making it ideal for triggering bites from pressured...

Rapala RCD Digital Line Counter The Rapala RCD Digital Line Counter is a reliable tool for trolling and deep-sea fishing, designed to work seamlessly with both spinning and baitcasting rods. Its intuitive design helps anglers track line distance with precision and confidence, making it easier to target fish at specific...

Rapala Cerakote 7" Elite Scissors The Rapala Cerakote 7" Elite Scissors combine precision, durability, and versatility in one high-performance tool. Featuring lightweight Cerakote® coated blades, these scissors are protected against abrasion, corrosion, and UV damage, making them ideal for both freshwater and saltwater use. Designed for anglers, the serrated blades...

Rapala 6" Mag Spring Pliers The Rapala 6" Mag Spring Pliers feature a patent-pending Mag-Spring system that keeps the jaws open and ready, allowing anglers to work efficiently with one hand free. Perfect for handling fish or managing your rod, these pliers combine innovative design with rugged durability. Key Features...

Rapala Mag Spring Pliers The Rapala Mag Spring Pliers revolutionize traditional fishing tools with a patent-pending Mag-Spring system that automatically keeps the jaws open and ready. No more fumbling when one hand is occupied—these pliers are designed for speed, efficiency, and convenience. Built from durable 420 stainless steel with a...

Rapala Precision Line Scissors Designed specifically for today’s toughest fishing lines, the Rapala Precision Line Scissors excel where traditional scissors fall short. Engineered to cut and trim micro superlines with ease, these scissors also handle all other traditional fishing lines. Featuring German stainless steel blades with a premium titanium coating,...

Rapala RCD Small Retractable Lanyard The Rapala RCD Small Retractable Lanyard is a compact, reliable solution for keeping your essential tools secure and within easy reach. Designed with durability in mind, the lanyard ensures your accessories stay attached while providing smooth extension and retraction for convenient use. Key Features Compact...

Rapala RCD Mini Split Ring Tool The Rapala RCD Mini Split Ring Tool is a must-have for lure fishermen, engineered specifically to open small split rings quickly and safely without causing damage. Built with a durable stainless steel body, this compact tool is designed for extended use while remaining lightweight...

Rapala Clipper Combo The Rapala Clipper Combo is an everyday essential for anglers, combining multiple tools into one convenient package. The lightweight clipper makes quick work of cutting line and trimming knot ends, while the built-in lure tuning tool, line pick, and small cutting knife add extra versatility. Also included...

Rapala Pinch Tool Combo The Rapala Pinch Tool Combo is a must-have accessory set for every angler, designed to handle quick rigging, hook adjustments, and on-the-water modifications with ease. Compact and convenient, this combo packs essential fishing tools into one value set. Built with durable stainless steel construction and ergonomic...

Rapala Stainless Steel 8 1/2" Pliers The Rapala Stainless Steel 8 1/2" Pliers are built to handle the toughest angling tasks while providing all-in-one functionality in a single tool. Crafted from stainless steel, these pliers offer exceptional durability and corrosion resistance, making them ideal for both freshwater and saltwater use....

Rapala 8 1/2" Fisherman’s Pliers Built for durability and everyday use, the Rapala 8 1/2" Fisherman’s Pliers are an essential tool for any angler’s kit. Constructed from tough carbon steel with a nickel-plated finish, these pliers deliver long-lasting performance and resistance to corrosion in both freshwater and saltwater environments. Designed...

Rapala 4" Panfish Pliers Designed for precision and control, the Rapala 4" Panfish Pliers are the perfect tool for handling small hooks and tight spaces when targeting panfish and other smaller species. Featuring a narrow gripping nose, these pliers provide excellent reach and accuracy for delicate work, ensuring you can...

Rapala Urban Messenger Bag – 20L The Rapala Urban Messenger Bag is designed for anglers who want versatility, comfort, and smart storage in a sleek messenger-style pack. With a 20-liter capacity, the main compartment easily accommodates 3700-sized tackle boxes, while a padded inside sleeve provides secure storage for a 14”...

RAPALA® COUNTDOWN® ELITE – CDE35 The CountDown® Elite brings over 80 years of lure-making expertise into a modern, premium-grade balsa lure. Retaining the iconic controlled slow-sinking action of the original CountDown®, this updated version is designed with improved aerodynamics for longer, more accurate casts, enhanced durability, and an enticing fluttering...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....

Rapala Super Shadow Rap 11cm – 38g Slow Sinking Lure Designed to trigger aggressive strikes from large predators, the Rapala Super Shadow Rap delivers lifelike action with every twitch. With a tall body that mirrors the profile of a big baitfish, this lure moves with a tight, responsive turn and...

The DT® (Dives-To) series crankbaits are engineered for fast and precise diving, ensuring they hit their preset depth quickly and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top 7% of balsa wood, this premium material, combined with strategically placed internal weights,...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The lure features a wide, swimming jointed action paired with a loud, rhythmic rattle that mimics the movement of a wounded baitfish. It suspends perfectly on pause, just like a real fish, making it irresistible to even the most cautious fish. The lightweight, durable plastic body construction enhances the lure's...

The X-Rap® is designed for ultimate action, offering anglers the flexibility to create a variety of fish-catching movements with each retrieve. It casts with pinpoint accuracy, like a bullet, for long-distance throws. The detailed scales and lateral line on the body reflect light, drawing attention like a beacon. It can...

The X-Rap® is designed for action, offering anglers the flexibility to create various fish-attracting movements with each retrieve. It casts long and accurately like a bullet, with its prominent scales and lateral line reflecting light to draw attention. This lure can be worked using the dynamic "Slashbait®" technique or with...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

The RAPALA X-Rap XR10 is designed for exceptional action. Its size, shape, and 3D minnow illusion make it incredibly lifelike. The prominent scales and lateral line on the body reflect light, acting like a beacon. This versatile bait can be fished using an aggressive "Slashbait®" technique or with a traditional...

The lure that began it all remains the top "go-to" choice. Whether it's twitched on the surface, retrieved as a shallow runner, weighted with a split shot for medium depths, or bottom-walked using a three-way swivel or bottom bouncer, the irresistible wounded minnow action attracts fish worldwide. It features premium...