Berkley

One of the most popular monofilaments, known for its exceptional strength, reliability, and value. Designed for extreme fighting power with both saltwater and freshwater big game fish! Features: Extreme Fighting Power for Big Game Fish Super Strong – Provides unmatched strength for ultimate control and confidence Shock Resistant – Offers...

The Berkley® Cherrywood® HD rod series makes a bold return, combining timeless craftsmanship with modern performance. Designed with a hybrid construction, these rods offer the perfect balance of strength and sensitivity. Lightweight and responsive, they feature premium cork handles for a comfortable and secure grip, ensuring a superior fishing experience....

This versatile leader material provides excellent handling and effortless casting. Made from 100% fluorocarbon, it refracts light for an attractive presentation while its clear design helps conceal the line. The non-absorbing, heavy-duty construction ensures durability and abrasion resistance even when submerged. Available in a range of break strengths from 6...

Berkley Gulp!® 5" Jerk Shad – Maximum Attraction, Maximum Scent, Maximum Results The Berkley Gulp!® 5" Jerk Shad delivers exceptional lifelike realism backed by industry-leading scent dispersion, giving saltwater anglers a proven advantage on every trip. Engineered with a true threadfin shad profile, this bait features a high-backed body, tapered...

Berkley DEX Stick Shadd 11 Crankbait The Berkley DEX Stick Shadd 11 Crankbait is the ultimate allrounder lure, designed to excel in both freshwater and saltwater environments. Whether you’re targeting Pike or Zander in freshwater or going after powerful saltwater predators like Sea Bass, Barracuda, or Leerfish, this lure delivers...

The Berkley® Cherrywood® HD rod series makes a bold return, combining timeless craftsmanship with modern performance. Designed with a hybrid construction, these rods offer the perfect balance of strength and sensitivity. Lightweight and responsive, they feature premium cork handles for a comfortable and secure grip, ensuring a superior fishing experience....

Berkley Forward Braid – Forward Facing Sonar Optimized Berkley Forward Braid is engineered specifically for anglers using forward-facing sonar and finesse techniques. Designed with a proprietary longitudinal braid construction, this advanced line maintains its cross-section integrity far longer than conventional braids, resulting in smoother handling, increased sensitivity, and improved casting...

Berkley Gulp!® 6" Jerk Shad – Big Profile, Big Scent, Big Results The Berkley Gulp!® 6" Jerk Shad is built for anglers targeting larger, more aggressive saltwater predators. With its elongated shad-style profile and enhanced lifelike detailing, this bait delivers a powerful visual and scent-based trigger that fish simply can’t...

For years, Berkley has showcased the effectiveness and success of our Gulp!® soft baits and attractants, which have helped anglers around the world reel in fish. Meanwhile, our Flicker Shad® trolling hard baits have consistently delivered victories in Walleye tournaments nationwide. The new Scented Flicker Shad® incorporates Patent Pending Scent+...

Berkley Superline Cutter: Serrated Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic Co-Molded Handle Spring Assisted One-Hand Operation Adjustable Lanyard Included