Saltwater Lures

The Ultra Versatile Saltwater Paddle Tail. Perfect for drop shot fishing the Paddle Tail offers a bulky body with a narrow tail section that delivers a hard thumping action at a range of speeds. Great for Kob, Garrick, Kingfish and a range of predatory saltwater species too.

Predator Elite Series Tiger Minnow The Predator Elite Series Tiger Minnow is a premium lure engineered for maximum performance. Featuring a lifelike swimming action, realistic finishes, and durable construction, this lure is designed to entice aggressive strikes from predatory fish. Perfect for both freshwater and saltwater fishing, it excels in...

Predator Elite Series Tiger Minnow JNR Designed for serious anglers, the Predator Elite Series Tiger Minnow JNR is a high-performance lure built to attract aggressive strikes. Its lifelike swimming action, vibrant color patterns, and durable construction make it ideal for targeting predatory fish in both freshwater and saltwater environments. Whether...

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

Mustad Bullet Jig head.  Plain Color - 3ct – A key component of the elite jig head system. Featuring UltraPoint 4.3 technology, these hooks are forged with an opti-angle design and a sleek black nickel finish. They also include lifelike 3D eyes and are built 2X strong and 2X long...

Using cutting-edge technology, the most lifelike Yabby imitation has been crafted—the MUDBUG. Designed with an incredibly detailed body, this durable lure is made from tough TPE material and features a custom ultra-sharp hook with a wire weed guard, along with a weighted egg sack for optimal performance. The MUDBUG can...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

The Williamson Speed Pro 160D Blue Sardine SP160DBSR is a high-performance trolling lure designed to attract large predatory fish in offshore waters. The 160D refers to the 160mm (6.3 inches) size of the lure, and the Blue Sardine (SP160DBSR) color pattern mimics the appearance of a sardine—a common baitfish for...

The Williamson Speed Pro 130D SP130DBT is a premium offshore trolling lure designed to target large pelagic species such as marlin, tuna, sailfish, and wahoo. The lure features the Blue Tiger (SP130DBT) color pattern, which mimics the appearance of a distressed baitfish, making it highly attractive to predatory fish. With...

Ideal For Targeting: Shad Bonito. Kingfish. Natal Snoek. Garrick Couta. Mustad 2X StrongBlack Nickel TrebleLong Casting Design56g

6X PRO HUNTER IRON LIP 150MM LURE'S

56g Long Casting  Erratic Swimming Action  Ideal for: Shad, Bonnito, Couta, Garrick

Boone Cairns Swimmer 7" Saltwater LureEngineered for Action. Designed to Hook Giants. The Boone Cairns Swimmer 7" is a high-performance saltwater lure crafted for serious offshore anglers. Designed to mimic the lifelike swimming motion of a fleeing baitfish, it’s deadly effective for targeting aggressive predators such as tuna, dorado, kingfish,...

The Heddon Super Spook Jr. 3 1/2" packs the durability and striking appearance of the full-sized Super Spook into a more compact, yet equally explosive, fish-catching design. Built with rugged line ties and strong hooks, it stands up to aggressive strikes from schooling fish, whether it’s bass in freshwater or...

The Boone All Eye 6.5" Rigged is a high-performance fishing lure designed to help you reel in big catches with ease. Perfectly crafted for both freshwater and saltwater fishing, this rigged lure boasts a highly realistic eye design that mimics the look of a distressed baitfish, attracting predators with its...

The Braidrunner, offered by Braid Products, is the most advanced subsurface trolling lure available. It delivers a unique fish-attracting flash and vibration action unmatched by other trolling lures. Rigging Tips: For mono, use a stainless steel thimble and crimp. For wire, a minimum of 190 lbs single-strand wire is recommended,...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

Strike King’s Tidal Shrimp has been redesigned for enhanced durability and performance. Made with a firmer material than typical plastics and featuring a mesh overlay on the tail, the new Tidal Shrimp is built to endure the force of aggressive saltwater predators. Offered in eight colors, this shrimp comes pre-rigged...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

The Semi-Long Jig is expertly balanced and weighted, allowing it to fall horizontally while sliding from side to side. As it sinks, the tail-end catches water, creating an erratic back-and-forth action that attracts fish. This jig is ideal for targeting species like Tuna, Amberjack, Yellowtail, Grouper, and more. Each jig...

Introducing the Squidtrex™—a groundbreaking lure that catches every species! There’s never been anything like it. Whether you’re fishing at 2 feet or 1200 feet, just pick the size and go. The Squidtrex™ features patented technology, combining a soft vibrating lure within a squid-shaped body. You can jig it vertically at...

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and durability matched with realistic movement of the tentacles which waft and wiggle in the...

The SQUIDTREX™ features patented technology that fuses a soft vibration lure with a squid-shaped body, creating a distinctive action designed to trigger bites. It offers versatility, as it can be jigged vertically, cast, or trolled. Crafted from durable TPE material, the lure combines strength with lifelike tentacle movement, which sways...

Rapala Floating Magnum FMAG-11 A floating, shallow-running adaptation of the legendary Magnum®. Designed for high-speed action, this versatile lure can be cast at fast-moving fish or trolled alongside diving and skirted lures. Ideal for targeting a wide variety of saltwater and freshwater species.

Darter jig heads are more than just standard jig heads—they are engineered to glide naturally on the fall and dart on the retrieve, allowing for a lifelike presentation of soft plastics. They enhance the action of curl-tail grubs and paddle tails while bringing stickbait-style plastics to life. Whether used with...