Saltwater Lures

Rapala Floating Magnum FMAG-11 A floating, shallow-running adaptation of the legendary Magnum®. Designed for high-speed action, this versatile lure can be cast at fast-moving fish or trolled alongside diving and skirted lures. Ideal for targeting a wide variety of saltwater and freshwater species.

Predator Comet Lure – Built to Cast Long and Crush Saltwater Predators The Predator Comet is a hard-hitting lure designed for serious saltwater anglers targeting fast and aggressive game fish. With a streamlined body and weight-forward design, it casts a mile and delivers an erratic, strike-triggering action. Whether you're hunting...

The Ultra Versatile Saltwater Paddle Tail. Perfect for drop shot fishing the Paddle Tail offers a bulky body with a narrow tail section that delivers a hard thumping action at a range of speeds. Great for Kob, Garrick, Kingfish and a range of predatory saltwater species too.

Mustad Bullet Jig head.  Plain Color - 3ct – A key component of the elite jig head system. Featuring UltraPoint 4.3 technology, these hooks are forged with an opti-angle design and a sleek black nickel finish. They also include lifelike 3D eyes and are built 2X strong and 2X long...

Predator Elite Series Tiger Minnow The Predator Elite Series Tiger Minnow is a premium lure engineered for maximum performance. Featuring a lifelike swimming action, realistic finishes, and durable construction, this lure is designed to entice aggressive strikes from predatory fish. Perfect for both freshwater and saltwater fishing, it excels in...

56g Long Casting  Erratic Swimming Action  Ideal for: Shad, Bonnito, Couta, Garrick

RAPALA X-RAP LONG CAST SXRL12 Built for extreme casting distances, the Rapala X-Rap® Long Cast is a powerhouse lure designed to reach fish busting bait far offshore. Its heavy-duty body and weighted design ensure maximum castability without sacrificing action. Equipped with VMC® in-line single hooks, it’s built tough to handle...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

FISHMAN’S ATTACK SPRAT The Fishman Attack Sprat is designed to perfectly mimic a real baitfish, with a natural countershading pattern and translucent body that refracts light for a lifelike flash underwater. This irresistible presentation draws the attention of predatory gamefish, making it a must-have in any tackle box. Built with...

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and durability matched with realistic movement of the tentacles which waft and wiggle in the...

Predator Elite Series Tiger Minnow JNR Designed for serious anglers, the Predator Elite Series Tiger Minnow JNR is a high-performance lure built to attract aggressive strikes. Its lifelike swimming action, vibrant color patterns, and durable construction make it ideal for targeting predatory fish in both freshwater environments. Whether you're casting...

RAPALA X-RAP LONG CAST SXRL14 The Rapala X-Rap® Long Cast SXRL14 is built to deliver extreme casting performance, letting you reach fish busting bait well beyond the range of standard lures. Its heavily weighted and durable construction ensures long casts without sacrificing the proven X-Rap® action. Outfitted with heavy-duty VMC®...

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

The Williamson Speed Pro 160D Blue Sardine SP160DBSR is a high-performance trolling lure designed to attract large predatory fish in offshore waters. The 160D refers to the 160mm (6.3 inches) size of the lure, and the Blue Sardine (SP160DBSR) color pattern mimics the appearance of a sardine—a common baitfish for...

6X PRO HUNTER IRON LIP 150MM LURE'S

Using cutting-edge technology, the most lifelike Yabby imitation has been crafted—the MUDBUG. Designed with an incredibly detailed body, this durable lure is made from tough TPE material and features a custom ultra-sharp hook with a wire weed guard, along with a weighted egg sack for optimal performance. The MUDBUG can...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

The Williamson Speed Pro 180D Redhead UV SP180DRHU is a high-performance offshore trolling lure specifically designed to attract large pelagic species such as marlin, tuna, wahoo, sailfish, and mahi-mahi. With its unique Redhead UV color pattern and robust design, this lure is engineered for high-speed trolling and is built to...

The Williamson Speed Pro 180D Pink SP180DPINK is a premium offshore trolling lure designed for targeting large pelagic species such as marlin, tuna, wahoo, sailfish, and dorado (mahi-mahi). With its vibrant pink color and high-performance design, this lure is ideal for anglers looking to attract big-game fish in offshore waters....

The Williamson Speed Pro 130D SP130DBT is a premium offshore trolling lure designed to target large pelagic species such as marlin, tuna, sailfish, and wahoo. The lure features the Blue Tiger (SP130DBT) color pattern, which mimics the appearance of a distressed baitfish, making it highly attractive to predatory fish. With...

Strike King Saltwater Rage Swimmer 3.75" Swimbait The popular Rage Swimmer is now available in a range of saltwater-specific colors. This 3.75-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design...

Strike King’s Tidal Shrimp has been redesigned for enhanced durability and performance. Made with a firmer material than typical plastics and featuring a mesh overlay on the tail, the new Tidal Shrimp is built to endure the force of aggressive saltwater predators. Offered in eight colors, this shrimp comes pre-rigged...

The Williamson Speed Pro 180D Purple Sardine SP180DPRSR is a premium offshore trolling lure specifically designed to attract large pelagic species such as marlin, tuna, wahoo, sailfish, and mahi-mahi. With its realistic Purple Sardine color pattern and high-speed trolling design, this lure is engineered to catch the attention of big...

The Williamson Speed Pro 180D Holo Sardine SP180DHOSR is a premium offshore trolling lure designed to target large pelagic species such as marlin, tuna, wahoo, sailfish, and dorado (mahi-mahi). With its Holo Sardine color pattern, this lure is engineered to mimic one of the most prevalent baitfish in offshore waters—the...

The Williamson Speed Pro 180D Bonito SP180DBO is a premium offshore trolling lure specifically designed for targeting large pelagic species like marlin, tuna, wahoo, sailfish, and dorado (mahi-mahi). The Bonito color pattern is crafted to resemble one of the most commonly found baitfish in offshore waters, the bonito, making it...