Saltwater Lures

Boone Cairns Swimmer 7" Saltwater LureEngineered for Action. Designed to Hook Giants. The Boone Cairns Swimmer 7" is a high-performance saltwater lure crafted for serious offshore anglers. Designed to mimic the lifelike swimming motion of a fleeing baitfish, it’s deadly effective for targeting aggressive predators such as tuna, dorado, kingfish,...

The Heddon Super Spook Jr. 3 1/2" packs the durability and striking appearance of the full-sized Super Spook into a more compact, yet equally explosive, fish-catching design. Built with rugged line ties and strong hooks, it stands up to aggressive strikes from schooling fish, whether it’s bass in freshwater or...

The Boone All Eye 6.5" Rigged is a high-performance fishing lure designed to help you reel in big catches with ease. Perfectly crafted for both freshwater and saltwater fishing, this rigged lure boasts a highly realistic eye design that mimics the look of a distressed baitfish, attracting predators with its...

The Braidrunner, offered by Braid Products, is the most advanced subsurface trolling lure available. It delivers a unique fish-attracting flash and vibration action unmatched by other trolling lures. Rigging Tips: For mono, use a stainless steel thimble and crimp. For wire, a minimum of 190 lbs single-strand wire is recommended,...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

Strike King’s Tidal Shrimp has been redesigned for enhanced durability and performance. Made with a firmer material than typical plastics and featuring a mesh overlay on the tail, the new Tidal Shrimp is built to endure the force of aggressive saltwater predators. Offered in eight colors, this shrimp comes pre-rigged...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

The Semi-Long Jig is expertly balanced and weighted, allowing it to fall horizontally while sliding from side to side. As it sinks, the tail-end catches water, creating an erratic back-and-forth action that attracts fish. This jig is ideal for targeting species like Tuna, Amberjack, Yellowtail, Grouper, and more. Each jig...

Introducing the Squidtrex™—a groundbreaking lure that catches every species! There’s never been anything like it. Whether you’re fishing at 2 feet or 1200 feet, just pick the size and go. The Squidtrex™ features patented technology, combining a soft vibrating lure within a squid-shaped body. You can jig it vertically at...

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and durability matched with realistic movement of the tentacles which waft and wiggle in the...

The SQUIDTREX™ features patented technology that fuses a soft vibration lure with a squid-shaped body, creating a distinctive action designed to trigger bites. It offers versatility, as it can be jigged vertically, cast, or trolled. Crafted from durable TPE material, the lure combines strength with lifelike tentacle movement, which sways...

Darter jig heads are more than just standard jig heads—they are engineered to glide naturally on the fall and dart on the retrieve, allowing for a lifelike presentation of soft plastics. They enhance the action of curl-tail grubs and paddle tails while bringing stickbait-style plastics to life. Whether used with...

The Boone Birds have been pioneering excellence in fishing since 1985! Boone embarked on a revolutionary journey in the world of fishing, and today, the legacy of the Boone Birds continues to soar. These exceptional lures are more than just fishing tools; they are trusted companions that have helped countless...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

4pc spinner pack Freshwater/Saltwater

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

The Williamson Speed Pro 180D Hot Pink SP180DHP is a premium offshore trolling lure designed to attract a wide range of pelagic predators such as marlin, tuna, wahoo, sailfish, and mahi-mahi. Featuring a bold Hot Pink color pattern, this lure is highly effective in offshore environments, especially when targeting aggressive...

The Williamson Speed Pro 180D Redhead SP180DRH is a high-performance offshore trolling lure designed to attract large pelagic species such as marlin, tuna, wahoo, sailfish, and dorado (mahi-mahi). With its Redhead color pattern and streamlined design, this lure is specifically engineered to withstand the rigors of offshore fishing and deliver...

The Williamson Speed Pro 180D Green Mackerel SP180DGM is a high-performance trolling lure designed for targeting large pelagic species such as marlin, tuna, wahoo, sailfish, and dorado (mahi-mahi). The Green Mackerel color pattern is crafted to closely resemble one of the most effective baitfish imitations—mackerel—which is a primary food source...

The Williamson Speed Pro 160D Redhead UV SP160DRHU is a high-performance trolling lure designed for offshore fishing, specifically to target large pelagic species like marlin, tuna, wahoo, and sailfish. Featuring a Redhead UV color pattern, this lure is engineered to be highly visible in various water conditions, including low-light and...

The Williamson Speed Pro 160D Redhead SP160DRH is a premium trolling lure designed for offshore fishing, especially for targeting large pelagic species like marlin, tuna, sailfish, and wahoo. This high-speed trolling lure is built to mimic a distressed or injured baitfish, drawing aggressive strikes from predatory fish. The Redhead color...

The Williamson Speed Pro 160D White Tiger SP160DWT is a premium offshore trolling lure designed to attract large pelagic species such as marlin, tuna, sailfish, and wahoo. With its distinctive White Tiger color pattern, this lure stands out in the water and is optimized for high-speed trolling, making it an...

The Williamson Speed Pro 160D Redhead Silver SP160DRHS is a high-performance trolling lure designed to target large pelagic species in offshore waters. Known for its exceptional durability and lifelike action, the 160D Redhead Silver is built for anglers looking to catch big game fish such as marlin, tuna, sailfish, and...

The Williamson Speed Pro 160D Green Mackerel SP160DGM is a high-performance trolling lure designed for targeting large pelagic species in offshore waters. The 160D in the model name refers to the 160mm (6.3 inches) size of the lure, while the Green Mackerel (SP160DGM) color pattern mimics the appearance of a...