Saltwater Lures

The Heddon Super Spook Jr. 3 1/2" packs the durability and striking appearance of the full-sized Super Spook into a more compact, yet equally explosive, fish-catching design. Built with rugged line ties and strong hooks, it stands up to aggressive strikes from schooling fish, whether it’s bass in freshwater or...

The Boone All Eye 6.5" Rigged is a high-performance fishing lure designed to help you reel in big catches with ease. Perfectly crafted for both freshwater and saltwater fishing, this rigged lure boasts a highly realistic eye design that mimics the look of a distressed baitfish, attracting predators with its...

The Braidrunner, offered by Braid Products, is the most advanced subsurface trolling lure available. It delivers a unique fish-attracting flash and vibration action unmatched by other trolling lures. Rigging Tips: For mono, use a stainless steel thimble and crimp. For wire, a minimum of 190 lbs single-strand wire is recommended,...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

The Semi-Long Jig is expertly balanced and weighted, allowing it to fall horizontally while sliding from side to side. As it sinks, the tail-end catches water, creating an erratic back-and-forth action that attracts fish. This jig is ideal for targeting species like Tuna, Amberjack, Yellowtail, Grouper, and more. Each jig...

The SQUIDTREX™ features patented technology that fuses a soft vibration lure with a squid-shaped body, creating a distinctive action designed to trigger bites. It offers versatility, as it can be jigged vertically, cast, or trolled. Crafted from durable TPE material, the lure combines strength with lifelike tentacle movement, which sways...

The Boone Birds have been pioneering excellence in fishing since 1985! Boone embarked on a revolutionary journey in the world of fishing, and today, the legacy of the Boone Birds continues to soar. These exceptional lures are more than just fishing tools; they are trusted companions that have helped countless...

4pc spinner pack Freshwater/Saltwater

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

The Williamson Speed Pro 180D Hot Pink SP180DHP is a premium offshore trolling lure designed to attract a wide range of pelagic predators such as marlin, tuna, wahoo, sailfish, and mahi-mahi. Featuring a bold Hot Pink color pattern, this lure is highly effective in offshore environments, especially when targeting aggressive...

The Williamson Speed Pro 180D Green Mackerel SP180DGM is a high-performance trolling lure designed for targeting large pelagic species such as marlin, tuna, wahoo, sailfish, and dorado (mahi-mahi). The Green Mackerel color pattern is crafted to closely resemble one of the most effective baitfish imitations—mackerel—which is a primary food source...

The Williamson Speed Pro 160D Redhead UV SP160DRHU is a high-performance trolling lure designed for offshore fishing, specifically to target large pelagic species like marlin, tuna, wahoo, and sailfish. Featuring a Redhead UV color pattern, this lure is engineered to be highly visible in various water conditions, including low-light and...

The Williamson Speed Pro 160D Redhead Silver SP160DRHS is a high-performance trolling lure designed to target large pelagic species in offshore waters. Known for its exceptional durability and lifelike action, the 160D Redhead Silver is built for anglers looking to catch big game fish such as marlin, tuna, sailfish, and...

The Williamson Speed Pro 160D Purple Sardine SP160DPRSR is a high-performance trolling lure designed to target large pelagic species in offshore waters. This lure is ideal for offshore trolling and is particularly effective for catching predatory fish like marlin, tuna, sailfish, and wahoo. The Purple Sardine (SP160DPRSR) color pattern imitates...

The Williamson Speed Pro 160D Fruit Salad SP160DFS is a high-performance offshore trolling lure designed for targeting large pelagic species like marlin, tuna, wahoo, sailfish, and dorado. Its Fruit Salad color pattern combines bright, vibrant colors that create an irresistible, attention-grabbing appearance, making it a great choice for offshore fishing...

The Williamson Speed Pro 160D Blue Tiger SP160DBT is a high-performance trolling lure designed for offshore fishing. It features a 160mm (6.3 inches) size, and the Blue Tiger color pattern (SP160DBT) is specifically designed to mimic the appearance of an injured or fleeing baitfish, making it highly effective for attracting...

The Williamson Speed Pro 130D Redhead (SP130DRH) is a high-performance trolling lure designed for deep-water fishing and targeting large predatory fish. This specific model, with the redhead color scheme, is particularly effective for attracting species like tuna, marlin, wahoo, and sailfish. The lure is known for its durability, realistic action,...

The Williamson Speed Pro 130D White Tiger SP130DWT is a high-performance trolling lure designed to attract and catch large predatory fish in offshore waters. The 130D in the model name refers to the 130mm (5.12 inches) size, and the White Tiger (SP130DWT) color pattern is a highly effective color scheme...