Rapala

Rapala CrushCity™ The Kickman 5" (12.5 cm) Big Profile. Lifelike Kick. Relentless Action.The Kickman™ 5" is built for anglers targeting bigger, more aggressive fish that respond to a natural yet powerful swimming motion. Its paddle tail design produces a subtle, rhythmic kick even on a slow retrieve, while the salted...

Rapala CrushCity™ Ned BLT™ Small Profile. Big Bites.When subtle presentation makes the difference, the Ned BLT™ shines. Designed for finesse fishing, this compact bait proves that sometimes less is more. Its tapered, ribbed tail provides lifelike movement, delivering irresistible action even with the slightest rod twitch. Made from Super TPE...

Rapala CrushCity™ Pigstick™ Playful Action. Serious Results.The Pigstick™ is a precision-engineered soft bait that brings irresistible motion to finesse presentations. Its captivating shimmy on the fall mimics a dying baitfish, triggering aggressive strikes from even the wariest bass. Designed with an integrated slot for VMC® Crossover Rings®, it maximizes durability...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Rapala OG Slim 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action....

Rapala OG Series Rocco 5 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip....

Rapala OG Series Tiny 4 Born from Ott DeFoe’s passion for handcrafted lures, the Rapala OG Series Tiny 4 is a thin, flat-sided balsa crankbait designed for finesse presentations. Its lightweight circuit board lip and compact profile create a tight wobble action, making it ideal for triggering bites from pressured...

Rapala 6" Mag Spring Pliers The Rapala 6" Mag Spring Pliers feature a patent-pending Mag-Spring system that keeps the jaws open and ready, allowing anglers to work efficiently with one hand free. Perfect for handling fish or managing your rod, these pliers combine innovative design with rugged durability. Key Features...

Rapala Mag Spring Pliers The Rapala Mag Spring Pliers revolutionize traditional fishing tools with a patent-pending Mag-Spring system that automatically keeps the jaws open and ready. No more fumbling when one hand is occupied—these pliers are designed for speed, efficiency, and convenience. Built from durable 420 stainless steel with a...

Rapala RCD Mini Split Ring Tool The Rapala RCD Mini Split Ring Tool is a must-have for lure fishermen, engineered specifically to open small split rings quickly and safely without causing damage. Built with a durable stainless steel body, this compact tool is designed for extended use while remaining lightweight...

Rapala Pinch Tool Combo The Rapala Pinch Tool Combo is a must-have accessory set for every angler, designed to handle quick rigging, hook adjustments, and on-the-water modifications with ease. Compact and convenient, this combo packs essential fishing tools into one value set. Built with durable stainless steel construction and ergonomic...

Rapala Stainless Steel 8 1/2" Pliers The Rapala Stainless Steel 8 1/2" Pliers are built to handle the toughest angling tasks while providing all-in-one functionality in a single tool. Crafted from stainless steel, these pliers offer exceptional durability and corrosion resistance, making them ideal for both freshwater and saltwater use....

Rapala Urban Messenger Bag – 20L The Rapala Urban Messenger Bag is designed for anglers who want versatility, comfort, and smart storage in a sleek messenger-style pack. With a 20-liter capacity, the main compartment easily accommodates 3700-sized tackle boxes, while a padded inside sleeve provides secure storage for a 14”...

RAPALA® COUNTDOWN® ELITE – CDE35 The CountDown® Elite brings over 80 years of lure-making expertise into a modern, premium-grade balsa lure. Retaining the iconic controlled slow-sinking action of the original CountDown®, this updated version is designed with improved aerodynamics for longer, more accurate casts, enhanced durability, and an enticing fluttering...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....

Rapala Super Shadow Rap 11cm – 38g Slow Sinking Lure Designed to trigger aggressive strikes from large predators, the Rapala Super Shadow Rap delivers lifelike action with every twitch. With a tall body that mirrors the profile of a big baitfish, this lure moves with a tight, responsive turn and...

The DT® (Dives-To) series crankbaits are engineered for fast and precise diving, ensuring they hit their preset depth quickly and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top 7% of balsa wood, this premium material, combined with strategically placed internal weights,...

The X-Rap® is designed for action, offering anglers the flexibility to create various fish-attracting movements with each retrieve. It casts long and accurately like a bullet, with its prominent scales and lateral line reflecting light to draw attention. This lure can be worked using the dynamic "Slashbait®" technique or with...

The RAPALA X-Rap XR10 is designed for exceptional action. Its size, shape, and 3D minnow illusion make it incredibly lifelike. The prominent scales and lateral line on the body reflect light, acting like a beacon. This versatile bait can be fished using an aggressive "Slashbait®" technique or with a traditional...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

Rapala X‑Rap Magnum XRMAG20 The Rapala X-Rap Magnum XRMAG20 is a heavy-duty offshore trolling lure engineered for targeting powerful pelagic species in big-water environments. Designed to run perfectly straight out of the box, it requires no tuning, allowing anglers to deploy the lure immediately and focus on fishing. A massive...

Rapala Combo Pack The Rapala Combo Pack brings together four essential fishing tools in one convenient set, giving anglers everything they need for cutting, crimping, sharpening, and tuning on the water. Includes: 16 cm Fisherman’s Pliers – Durable pliers for crimping, tuning, and general use Rapala Fishing Clipper – Compact...

RAPALA MINI SPLIT RING PLIERS. These Split Ring Pliers make it a snap to change out or replace hooks. Soft grip handles and wrist lanyard.

More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split ring tool for making fast work of changing out or updating hooks in the field. Soft...

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split shot crimper, a side cutter and a double leaf spring for easy, one handed operation. Also includes handy Patented Rapala lure tuning tool.