Fishing

Assassin Fortuna II Popping Rod The Assassin Fortuna II is a powerful, high-value popping rod designed specifically for anglers targeting large pelagic species such as tuna. Combining strength, durability, and performance, this rod offers premium features at an entry-level price point, making it an excellent choice for anglers entering the...

Shimano Vanford 4000 FA Reel The Shimano Vanford 4000 FA is a premium finesse spinning reel engineered for lightweight yet powerful performance. Designed to push modern finesse fishing forward, the Vanford FA series incorporates advanced materials and technologies to deliver exceptional sensitivity, strength, and smooth operation. Built with Shimano Ci4+...

Z-Man EZ ShrimpZ Rigged – 3.5" (2 Pack) The EZ ShrimpZ™ Rigged from Z-Man is an ultra-realistic pre-rigged shrimp imitation designed to deliver lifelike movement and durability straight out of the package. Measuring 3.5 inches, this ready-to-fish lure is built from Z-Man’s renowned ElaZtech® material, making it up to 10X...

Strike King Chick Magnet Jr The Strike King Chick Magnet Jr is a compact 1/4-ounce flat-sided crankbait engineered to produce a tight, natural swimming action that attracts predatory fish. Its flat-sided body design displaces water effectively, creating a subtle vibration and tight wobble that mimics small baitfish—making it particularly effective...

Strike King KVD Splash The Strike King KVD Splash is a high-performance topwater lure designed by professional angler Kevin VanDam to deliver explosive surface strikes. Featuring a slender modified flat-sided body similar in profile to the KVD 1.5 Squarebill, this lure produces an erratic spitting, chugging, and walking action that...

Mach Machshad Swimbait The Mach Machshad Swimbait is a lipless multi-jointed swimbait engineered to deliver incredibly lifelike swimming action. With a slow-sinking design and compact baitfish profile, this lure effectively imitates small forage species, making it ideal for targeting predatory fish in both clear and pressured waters. Its segmented body...

Mach Werkbait – 5/16 oz Floating Jerkbait The Mach Werkbait is a precision-designed floating jerkbait built to trigger aggressive reaction strikes from predatory fish. Weighing 5/16 oz, this lure dives between 1–3 feet and features a dynamic side-to-side darting action when twitched with the rod tip. Designed with a carved...

Sensation Twin Side Cutter 6” The Twin Side Cutter 6” is a compact, high-performance cutting tool designed for anglers who require clean, precise cuts when working with fishing lines and terminal tackle. Built from durable chrome vanadium steel, it offers exceptional strength, corrosion resistance, and long-lasting sharpness even with regular...

Sensation Longnose Plier Offset X-Long The Sensation Longnose Plier Offset X-Long is a precision fishing tool designed for safely removing hooks and handling tackle in hard-to-reach areas. Featuring a bent nose design, this plier allows anglers to easily access deeply hooked fish while maintaining excellent control and visibility. Constructed from...

Sensation Fish Lip Grip Clamp – 9” The Sensation Fish Lip Grip Clamp 9” is a practical fish-handling tool designed to help anglers safely and securely control their catch. Constructed from durable nylon and glass fibre, it offers excellent strength while remaining lightweight and corrosion resistant, making it suitable for...

Sensation Offset Short Locking Pliers – 7.8" The Sensation Offset Short Locking Pliers (7.8") are a durable and versatile fishing tool designed for everyday angling tasks. Built with a strong stainless steel structure, these pliers offer excellent corrosion resistance and long-lasting performance in both freshwater and saltwater environments. The offset...

Smith's Lawaia 4-Piece Fishing Tool Combo The Smith’s Lawaia Tool Combo Kit is an essential accessory set for anglers, combining the most commonly used fishing tools in one convenient package. The kit includes pliers, braid scissors, a fillet knife and a durable sheath, making it ideal for both freshwater and...

Sufix X8 Carrier Braid The Sufix X8 Carrier Braid is a premium Japanese-style braided fishing line engineered for anglers who require smooth casting, high strength, and excellent handling. Built with 8-carrier HMPE fibers, it delivers a perfectly round profile that improves line flow through rod guides, resulting in longer, quieter,...

Boss Slick 8X Braid – 300m Green The BOSS Slick 8X Braid is engineered for anglers seeking maximum smoothness, durability, and knot integrity. Manufactured from premium polyethylene (PE) yarns, this eight-strand braid undergoes a specialised surface coating process using DuPont™ Teflon® Surface Protector, resulting in a low-resistance, ultra-smooth line with...

Boss Whisper 8X Braid – 300m Green The BOSS Whisper 8X Braid is manufactured from premium polyethylene (PE) yarns and engineered for anglers who demand strength, smoothness, and reliability. Its tightly woven eight-strand construction delivers a rounder profile, enhanced abrasion resistance, and superior knot strength. Designed for both freshwater and...

Boss Forge Braid 12X+1 – 300m Olive Green The BOSS Forge Braid 12X+1 Series is a premium braided line engineered for anglers who demand maximum casting performance, sensitivity, and durability. Constructed from 12 high-quality PE yarns with an additional monofilament polymer core strand, this advanced design enhances structural integrity while...

Elbe Glow Spinning Reel The Elbe Glow Spinning Reel is a straightforward, reliable option designed for anglers who want a ready-to-fish setup without complication. Supplied pre-spooled with line, it’s ideal for beginners, casual anglers, or anyone looking for an affordable and dependable everyday reel. Built with durable internal components and...

Assassin Horizon Zero Championship Edition The Assassin Horizon Zero Championship Edition is a premium rock & surf, distance-casting grinder rod engineered for competitive and serious surf anglers. Built using the latest HMC IV Carbon Technology with Nano Hex Architecture, this range delivers exceptional strength-to-weight performance — lighter in hand, yet...

Loomis & Franklin Gulf Reel Built for uncompromising saltwater performance, the Gulf Reel is engineered to handle demanding Rock & Surf and heavy-duty offshore applications. Designed around strength, sealing, and sustained cranking power, this reel delivers serious drag output without sacrificing structural rigidity. Core Construction & Technology IPX6 Water Resistance...

Sensation DC Ballistic Built with a singular objective—extreme casting distance—the DC Ballistic series represents Sensation’s high-performance, competition-driven platform. Designed to surpass the 200m+ mark with 0.25mm diameter lines, the Ballistic leverages advanced materials and rapid-recovery blank architecture to maximize compression, energy transfer, and release efficiency. This is not a conventional...

Shimano Trevala PX The Trevala PX builds on the legendary Trevala platform that introduced the Butterfly Jig system to offshore anglers. This next-generation series incorporates Shimano’s Hi-Power X blank construction, delivering increased torsional rigidity, improved lifting power, and enhanced control when vertical jigging or fighting hard-running pelagics. Engineered for serious...

Z-Man Shadtron LT – 6” Slow Sink (ROF 5) The Shadtron™ LT is a premium, true-to-nature swimbait engineered to replicate the most common freshwater forage species — shad. Designed with an industry-first Over/Under line-through harness system, it offers unmatched rigging versatility and natural swimming performance across a wide retrieve range....

Shimano SLX XT 150XG (SLXXT150XGA) Building on the proven foundation of the SLX platform, the SLX XT 150XG enhances performance with upgraded casting control and refined smoothness. Designed for anglers demanding versatility across lure weights and techniques, this high-speed configuration delivers rapid line pickup and consistent power under load. The...

Sure-Life Laboratories Please Release Me – Bass Holding & Release Formula Please Release Me is a scientifically formulated water treatment designed to protect bass during tournaments, livewell storage, and weigh-in procedures. Engineered for use in livewells and weigh-in tanks, this formula supports fish survival, reduces stress, and improves post-release recovery....

Daiwa 23 Tatula Elite Rod Series Designed by touring professionals for serious anglers, the 23 Tatula Elite range delivers technique-specific performance backed by advanced Daiwa blank technology. Featuring X45 Bias Wrap Construction, SVF Nanoplus high-density carbon blanks, and the lightweight Air Sensor reel seat, the Tatula Elite series offers enhanced...