Lures & Baits

LIVE TARGET Finesse Worm The Finesse Worm redefines the classic profile with a thicker body that gradually tapers from head to tail—resembling the shape of a baseball bat. This subtle bulk enhances its finesse appeal while offering greater versatility in presentation. Depending on hook placement and weight configuration, this bait...

LIVE TARGET Stick Worm The Stick Worm is the softest in LIVETARGET’s latest worm lineup, engineered for versatility across multiple fishing styles. The 5" and 6" versions are perfect for Texas or wacky rigging, with a reduced salt core that allows for a slow to moderate sink rate—keeping the bait...

LIVETARGET’s Injected Core Technology (ICT) has created the ultimate paddletail swimbait—combining lifelike realism with powerful action. The Inner-Core mimics the natural profile of a slender Shiner, while the Exo-Skin delivers a hard-thumping tail kick that brings the entire body to life. The result is a subtle, realistic rolling motion that...

The Frog Popper is making a splash—literally. Its spitting and popping action across the surface creates irresistible noise and disturbance, attracting fish from afar. Experienced anglers rave about its effectiveness when worked with a walk-the-dog retrieve. Whether fished slow or aggressively, this topwater lure delivers.Size: 2.5" (65mm)Weight: 1/4oz (7g)Dive Depth:...

The Hollow Body Frog is built to entice big bites and handle the heaviest cover with ease. Featuring lifelike anatomy, realistic color patterns, and effortless action, this lure brings topwater fishing excitement to the next level. Its soft, collapsible body ensures it compresses instantly on the strike, allowing the custom...

Hollow Body Frog Popper A go-to for seasoned topwater anglers, the Hollow Body Frog Popper combines irresistible action with precision engineering. Its narrow profile and cupped face make it easy to walk across the surface with a tight, controlled action—producing enticing splashes and a distinct popping sound that drives predators...

Live Target 2.0 Freestyle Frog Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for fishing in heavy cover....

LIVETARGET Freestyle Frog 2.0 – 2'.5" Topwater Weapon Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for...

RAPALA® COUNTDOWN® ELITE – CDE35 The CountDown® Elite brings over 80 years of lure-making expertise into a modern, premium-grade balsa lure. Retaining the iconic controlled slow-sinking action of the original CountDown®, this updated version is designed with improved aerodynamics for longer, more accurate casts, enhanced durability, and an enticing fluttering...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....

Norman Deep Little N Crankbait – Proven Performance, Legendary Design A staple among bass anglers for decades, the Norman Deep Little N is a trusted crankbait known for its consistency and fish-catching ability. Designed with a unique body shape and buoyant build, it dives quickly and navigates through cover with...

Strike King Saltwater Rage Swimmer 3.25" Swimbait (7 Pack) The popular Rage Swimmer is now available. This 3.25-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design produces a strong, natural...

U Fish Hard Floats 50ml 4-6mm Assorted Flavors

MEGABASS I-SLIDE 187R INTERMEDIATE – "R" stands for Revolution. The I-SLIDE 187R represents the next evolution of Megabass' legendary glidebait series, refining its proven performance with enhanced control, responsiveness, and reliability. Designed for all anglers—regardless of their experience with big baits—the 187R features a redesigned tail and retuned internal weighting...

Jointed Claw swimbaits are two-piece articulated lures designed to mimic the natural movement of prey. With a simple retrieve, the water pressure against their sides creates an incredibly lifelike swimming action—so realistic that it becomes nearly undetectable to wary fish. These lures are a top choice for pike fishing enthusiasts...

OSP VARUNA 110-SP – Precision Jerkbait for Every Situation The OSP VARUNA 110-SP is the ultimate mid-size jerkbait, designed to fill the critical gap between the compact ASURA and the larger RUDRA models. Built to meet the demands of modern anglers, VARUNA delivers outstanding performance across a wide range of...

O.S.P YAMATO – The Ultimate Multi-Action Surface Magician The O.S.P YAMATO redefines what a pencil popper can do. Engineered with innovative features, it combines the finesse of a pencil popper with enhanced appeal power, giving anglers a versatile lure that dominates both the surface and subsurface. Whether you're targeting pressured...

FishX FishX 4-Piece Freshwater / Saltwater Curly Tail Fishing Spinner Lure Kit

250ML 3 FLAVORS FISH FRIENDLY PREMIUM QUALITY

New U Fish xtra strength concentrate 125ml 11 different flavors

Experience the Power of the Large Popper – Built for South African Catfish Specifically designed for targeting catfish in South African waters, the Large Popper is precision-tested to deliver top performance across a variety of conditions. Lightweight and versatile, it’s effective whether you're fishing by day or night. The Large...

Discover our Small Popper, designed for catfish fishing in South Africa.Precision-tested for optimal performance, it's lightweight and ideal for various water conditions.Whether day or night, our Small Popper is your essential lure for successful catches.

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. The Pro Series 4” Slammer is the latest addition to the Slammer line up and is packaged in a special tray to maintain the integrity of...

The X Zone Pro Series Finesse Slammer is one of the greatest drop shot bait designs on the market! The 2020 Bassmaster Elite Series Lake Champlain event was won by Brandon Palaniuk on this bait! (Green Pumpkin Blue Flake) The Pro Series 3.25” Finesse Slammer is packaged in a special tray to maintain the integrity...

X Zone Pro Series Whiplash Shad – The Ultimate Soft Jerkbait The X Zone 6" Whiplash Shad sets the standard for soft jerkbaits with its expertly crafted design and unmatched action. Featuring a long, ultra-soft tail, it produces a dynamic, side-to-side swing on the retrieve and sharp, erratic movement with...