Lures

Z-MAN FINESSE TRD™ 2.75" The Z-Man Finesse TRD™ 2.75" is a proven finesse bait designed to catch fish when conditions get tough. Known as “The Real Deal,” this compact soft plastic is a must-have for Ned rig fishing and other finesse presentations where subtle action, natural buoyancy, and durability make...

Z-MAN DIEZEL MINNOWZ™ 7" SWIMBAIT The Z-Man DieZel MinnowZ™ 7" Swimbait is a larger-profile soft plastic paddle tail built for anglers targeting bigger predatory fish in both freshwater and saltwater. Designed with a long, slender baitfish body and powerful paddle tail action, this lure creates a strong swimming movement that...

Z-MAN DIEZEL MINNOWZ™ SWIMBAIT The Z-Man DieZel MinnowZ™ Swimbait is a tough, realistic, and highly versatile paddle tail soft bait designed for both freshwater and saltwater fishing. Built on the success of the original Z-Man MinnowZ™, the DieZel MinnowZ™ offers a larger profile, detailed baitfish shape, and strong swimming action...

Z-MAN TRICK SHOTZ™ 3.5" The Z-Man Trick ShotZ™ 3.5" is a finesse soft plastic bait designed for tough fishing conditions when a subtle, natural presentation is needed to get bites. Built specifically with drop-shot fishing in mind, this bait delivers an ultra-lifelike action that reacts with even the smallest movement...

Z-MAN RAZOR SHADZ™ 4.5" The Z-Man RaZor ShadZ™ 4.5" is a highly versatile baitfish-style soft plastic designed to deliver lifelike action, durability, and proven performance. Known as the perfect ChatterBait® trailer, this lure features a segmented body and forked tail that create a realistic baitfish profile with a seductive swimming...

BASS HUNTER TUNGSTEN FLIP JIG The Bass Hunter Tungsten Flip Jig is built for anglers who need a compact, sensitive, and hard-hitting jig for fishing heavy cover and structure. Designed for precision flipping and pitching, this jig is ideal for targeting bass around timber, grass, reeds, laydowns, rocks, docks, and...

BASS HUNTER BREAKER BLADE 3/8OZ The Bass Hunter Breaker Blade 3/8oz is a versatile bladed jig designed to create strong vibration, flash, and action through the water. Built to trigger aggressive reaction strikes, this lure is ideal for anglers targeting bass around cover, structure, grass lines, and open water. Featuring...

BASS HUNTER PLOP PLOP 90MM The Bass Hunter Plop Plop 90mm is built to create explosive topwater action that draws aggressive surface strikes from bass and other predatory fish. Designed with a unique gurgling and popping action, this lure produces both sound and surface disturbance to attract fish from a...

BASS HUNTER SWIM BAIT 75MM The Bass Hunter Swim Bait 75mm is designed to attract aggressive strikes with its realistic profile, lifelike swimming action, and built-in rattle function. Perfect for targeting bass and other predatory fish, this compact swimbait is ideal for anglers who want a lure that creates both...

LIFE LIKE LURES 120 FLOATING STICKBAIT Built for serious game fish action, the Life Like Lures 120 Floating Stickbait is designed to deliver an aggressive, realistic swimming action that triggers explosive strikes. On a long sweep or steady retrieve, this lure produces a rapid S-shape movement with sharp tail kicks,...

Madd Mantis Cherry Series Popper Experience explosive topwater action with the Madd Mantis Cherry Series Popper — a premium high-performance popper engineered for serious anglers. Designed to attract aggressive strikes from beneath the surface, this lure combines a classic popping profile with advanced modern engineering to deliver exceptional performance across...

CRANKA Crab Treble Hook Model 50mm Heavy The CRANKA Crab Treble Hook Model 50mm Heavy is an award-winning hard/soft hybrid crab lure designed to deliver an ultra-realistic crab presentation in both shallow and deeper water. Built with a unique floating claw and treble hook system, this lure accurately mimics the...

Nomad Design DTX Minnow 200 Heavy Duty The Nomad Design DTX 200 Heavy Duty is a powerful offshore trolling lure built for big pelagic predators such as tuna, wahoo, mackerel, mahi-mahi, kingfish and other hard-fighting game fish. Designed to run deeper and track true, it features Nomad’s patented Autotune™ System...

Nomad Design DTX Minnow 180 Heavy Duty The Nomad Design DTX 180 Heavy Duty is a tough, high-speed offshore trolling lure built for powerful predators such as tuna, wahoo, dorado and kingfish. Designed to be stronger, faster and more durable, it features Nomad’s patented Autotune™ System for straight tracking and...

Bass Hunter Mad Shad 55mm The Bass Hunter Mad Shad 55mm is a compact hard body lure designed to deliver aggressive fish-attracting action and reliable performance across a variety of fishing conditions. Built with a realistic baitfish profile and enhanced by detailed 3D eye design, the Mad Shad creates a...

Rapala CrushCity The Suspect 2.75" The Rapala CrushCity The Suspect 2.75" is a highly versatile finesse-style soft plastic baitfish imitation designed to mimic the natural forage species found in virtually every waterway. Featuring a slim baitfish profile and tight shimmering swimming action, The Suspect™ delivers subtle yet highly effective movement...

Rapala CrushCity The Mayor 4" The Rapala CrushCity Customs The Mayor 4" is a premium soft swimbait engineered to deliver aggressive kicking action and unmatched versatility for targeting a wide range of predatory fish species. Designed for anglers who demand performance and adaptability, The Mayor™ combines realistic swimming motion with...

CID Casting Shiverstick 95 – 21g The CID Casting Shiverstick 95 is a highly effective sinking lure designed to produce intense vibrations and an erratic side-to-side action that attracts predatory fish. As the lure sinks, it creates a distinctive shivering motion through the water column, making it irresistible to a...

Mustad Big Eye Bucktail Jig 4oz / 112g is a premium heavy-duty bucktail jig designed for demanding freshwater and saltwater fishing applications. Built on the durable Mustad 32824NP-BN UltraPoint® hook, the jig features a precision-molded hydrodynamic head with dual line ties for versatile vertical jigging and casting presentations. Oversized 3D...

Bass Hunter Elite Series Kwik Dog 95mm Explosive Topwater Action Starts Here. The Bass Hunter Elite Series Kwik Dog 95mm is a premium topwater lure designed to deliver aggressive surface action and trigger explosive strikes from predatory fish. Built for anglers who love visual topwater fishing, the Kwik Dog produces...

Bass Hunter Kwik Glide 90mm Realistic Action. Deadly Results. The Bass Hunter Kwik Glide 90mm is a highly effective slow-sinking swimbait designed to imitate the natural movement of baitfish with lifelike swimming action and irresistible glide presentation. Built for anglers targeting aggressive predatory fish, this versatile lure delivers excellent performance...

Mustad Big Eye Bucktail Jig 1.5oz / 42g is a high-performance bucktail jig designed for versatile freshwater and saltwater fishing applications. Built on the reliable Mustad 32824NP-BN UltraPoint® hook, the jig features a precision-molded hydrodynamic head with dual line ties for both vertical jigging and casting presentations. Oversized 3D eyes,...

Mustad Big Eye Bucktail Jig 1oz / 28g is a premium-quality bucktail jig designed for both freshwater and saltwater fishing applications. Built on a strong Mustad 32824NP-BN UltraPoint® hook, the jig features a precision-molded hydrodynamic head with dual line ties for effective vertical jigging or casting presentations. Oversized 3D eyes,...

CID GT Ice Cream Needle Nose Built for Speed. Designed for Distance. The CID GT Ice Cream Needle Nose is a premium long-distance casting surface lure engineered for targeting aggressive game fish feeding on the surface. Designed for maximum casting performance and explosive topwater action, this lure is a favourite...

CID GT Ice Cream Cone The Legendary Long-Distance Surface Plug. The CID GT Ice Cream Cone is one of the most effective and trusted long-distance casting surface lures ever developed for targeting aggressive surface-feeding predators. Designed specifically for surf and offshore anglers, this iconic plug delivers exceptional casting distance, outstanding...