Lures

LIVE TARGET Stick Worm The Stick Worm is the softest in LIVETARGET’s latest worm lineup, engineered for versatility across multiple fishing styles. The 5" and 6" versions are perfect for Texas or wacky rigging, with a reduced salt core that allows for a slow to moderate sink rate—keeping the bait...

Live Target 2.0 Freestyle Frog Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for fishing in heavy cover....

LIVETARGET Freestyle Frog 2.0 – 2'.5" Topwater Weapon Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for...

RAPALA® COUNTDOWN® ELITE – CDE35 The CountDown® Elite brings over 80 years of lure-making expertise into a modern, premium-grade balsa lure. Retaining the iconic controlled slow-sinking action of the original CountDown®, this updated version is designed with improved aerodynamics for longer, more accurate casts, enhanced durability, and an enticing fluttering...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....

Norman Deep Little N Crankbait – Proven Performance, Legendary Design A staple among bass anglers for decades, the Norman Deep Little N is a trusted crankbait known for its consistency and fish-catching ability. Designed with a unique body shape and buoyant build, it dives quickly and navigates through cover with...

Rapala Super Shadow Rap 11cm – 38g Slow Sinking Lure Designed to trigger aggressive strikes from large predators, the Rapala Super Shadow Rap delivers lifelike action with every twitch. With a tall body that mirrors the profile of a big baitfish, this lure moves with a tight, responsive turn and...

Strike King Saltwater Rage Swimmer 3.25" Swimbait (7 Pack) The popular Rage Swimmer is now available. This 3.25-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design produces a strong, natural...

MEGABASS I-SLIDE 187R INTERMEDIATE – "R" stands for Revolution. The I-SLIDE 187R represents the next evolution of Megabass' legendary glidebait series, refining its proven performance with enhanced control, responsiveness, and reliability. Designed for all anglers—regardless of their experience with big baits—the 187R features a redesigned tail and retuned internal weighting...

Jointed Claw swimbaits are two-piece articulated lures designed to mimic the natural movement of prey. With a simple retrieve, the water pressure against their sides creates an incredibly lifelike swimming action—so realistic that it becomes nearly undetectable to wary fish. These lures are a top choice for pike fishing enthusiasts...

O.S.P YAMATO – The Ultimate Multi-Action Surface Magician The O.S.P YAMATO redefines what a pencil popper can do. Engineered with innovative features, it combines the finesse of a pencil popper with enhanced appeal power, giving anglers a versatile lure that dominates both the surface and subsurface. Whether you're targeting pressured...

OSP VARUNA 110-SP – Precision Jerkbait for Every Situation The OSP VARUNA 110-SP is the ultimate mid-size jerkbait, designed to fill the critical gap between the compact ASURA and the larger RUDRA models. Built to meet the demands of modern anglers, VARUNA delivers outstanding performance across a wide range of...

FishX FishX 4-Piece Freshwater / Saltwater Curly Tail Fishing Spinner Lure Kit

Experience the Power of the Large Popper – Built for South African Catfish Specifically designed for targeting catfish in South African waters, the Large Popper is precision-tested to deliver top performance across a variety of conditions. Lightweight and versatile, it’s effective whether you're fishing by day or night. The Large...

Discover our Small Popper, designed for catfish fishing in South Africa.Precision-tested for optimal performance, it's lightweight and ideal for various water conditions.Whether day or night, our Small Popper is your essential lure for successful catches.

The Sensation Tiger Tamer Jigs are expertly crafted for anglers targeting Tigerfish across Africa. Inspired by one of their favorite meals—the Bulldog—the jig’s distinctive head design mimics this prey, complete with stabilizing pectoral fins that allow it to stand upright in the water. Constructed using synthetic hair, these jigs realistically...

EVER GREEN MO-DOD-ZONE FRY 3/8oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 3/8oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 1/2oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 1/2oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 3/8oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 3/8oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 3/8oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 1/2oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 1/4oz DOUBLE WILLOW