Lures

Daiwa Salt Pro Minnow – Floating The Daiwa Salt Pro Minnow has quickly become a top choice among saltwater anglers thanks to its versatility, long-distance casting performance and highly effective swimming action. Designed for a fast, ripping retrieve, the SP Minnow produces an erratic side-to-side darting motion that triggers aggressive...

X Zone Lures Pro Series Whiplash Shad – 6" Soft Jerkbait The X Zone Pro Series Whiplash Shad sets the new standard for soft jerkbaits. Measuring 6 inches, this bait was expertly designed to deliver unmatched versatility and lifelike action that triggers aggressive strikes from even the most cautious fish....

X Zone Lures 3” Stealth Invader The X Zone 3” Stealth Invader is a highly effective finesse bait designed to imitate a variety of natural forage species including goby, shiner, chub, and fathead minnows — key prey for both bass and walleye across the country. Built with an inverted paddle...

X Zone Lures Ned Zone The X Zone Ned Zone is purpose-built for one thing — Ned rigging. Engineered with precision and crafted from high-quality, buoyant materials, the Ned Zone’s floating design and bulbous tail create irresistible movement and subtle action that triggers aggressive strikes from even the most finicky...

X Zone Lures 5.5" Swammer The X Zone 5.5" Swammer is a premium soft plastic swimbait engineered for maximum versatility and lifelike performance. Designed with an innovative ribbed body and a three-dimensional paddle tail, the Swammer delivers a natural swimming motion, enticing vibration, and a subtle side-to-side rolling action that...

Rapala CrushCity™ Cleanup Craw™ Compact Profile. Aggressive Action. Serious Results.The Cleanup Craw™, designed by Jacob Wheeler, is built to be the ultimate craw bait for triggering big bites. Measuring 3.5 inches, this lure combines compact finesse with lifelike movement — a true bass magnet in any condition. Its tight-kicking claws...

Rapala CrushCity™ The Kickman 5" (12.5 cm) Big Profile. Lifelike Kick. Relentless Action.The Kickman™ 5" is built for anglers targeting bigger, more aggressive fish that respond to a natural yet powerful swimming motion. Its paddle tail design produces a subtle, rhythmic kick even on a slow retrieve, while the salted...

Rapala CrushCity™ The Kickman Subtle Action. Serious Results.The Kickman™ lives up to its name with a natural, kicking paddle tail that produces lifelike movement even at the slowest retrieves. Designed to mimic a real baitfish, its salted belly ensures a perfectly balanced and stable swimming action, while adding an irresistible...

Rapala CrushCity™ Ned BLT™ Small Profile. Big Bites.When subtle presentation makes the difference, the Ned BLT™ shines. Designed for finesse fishing, this compact bait proves that sometimes less is more. Its tapered, ribbed tail provides lifelike movement, delivering irresistible action even with the slightest rod twitch. Made from Super TPE...

Rapala CrushCity™ Mooch Minnow™ Versatile Design. Tournament-Proven Performance.The Mooch Minnow™ blends the lifelike finesse of a minnow-style bait with the versatility of a swimbait, creating a lure that excels in multiple presentations. Whether you’re shaking, reeling, or dragging, the Mooch Minnow™ consistently produces strikes and has proven itself as a...

Rapala CrushCity™ Pigstick™ Playful Action. Serious Results.The Pigstick™ is a precision-engineered soft bait that brings irresistible motion to finesse presentations. Its captivating shimmy on the fall mimics a dying baitfish, triggering aggressive strikes from even the wariest bass. Designed with an integrated slot for VMC® Crossover Rings®, it maximizes durability...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Predator Anchova Spoon The Predator Anchova Spoon is engineered for anglers who demand distance, action, and versatility. Designed to imitate fast-moving baitfish, this lure delivers an irresistible flash and movement that triggers aggressive strikes from a wide range of predatory species — including shad, bonito, kingfish, Natal snoek, garrick, and...

Rapala OG Big Rocco 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Big Rocco® 6 is the sized-up brother to the OG Rocco® 5. It...

Rapala OG Slim 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action....

Rapala OG Series Rocco 5 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip....

Rapala OG Series Tiny 4 Born from Ott DeFoe’s passion for handcrafted lures, the Rapala OG Series Tiny 4 is a thin, flat-sided balsa crankbait designed for finesse presentations. Its lightweight circuit board lip and compact profile create a tight wobble action, making it ideal for triggering bites from pressured...

Z-Man SlingBladeZ™ Double Willow 3/8oz Spinnerbait Engineered for tournament performance, the Z-Man SlingBladeZ™ Double Willow Spinnerbait delivers unmatched vibration, durability, and lifelike presentation. Designed in collaboration with Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen, this spinnerbait incorporates premium materials and innovative design to excel where others fall short....

Z-Man SlingBladeZ™ 1/2oz – Chartreuse Pearl The Z-Man SlingBladeZ™ Spinnerbait is engineered for serious anglers who demand tournament-grade performance. Designed in collaboration with Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen, this premium spinnerbait combines innovation, detail, and durability to outperform traditional designs. At the core of the SlingBladeZ™...

Strike King Tour Grade Spinnerbait The Strike King Tour Grade Spinnerbait is built to deliver tournament-level performance straight from the package. Featuring a sleek, streamlined head design with lifelike 3D eyes and gill rakers, it comes through cover with ease while maintaining a balanced, natural retrieve. Engineered on a lightwire...

McArthy Slinky 3.5" – Paddle Tail Swimbait The McArthy Slinky 3.5" is a compact, versatile swimbait designed to perfectly imitate a baitfish. What sets it apart is its pronounced belly roll, which produces a natural, lifelike action proven to trigger reaction strikes from predatory fish. Ideal for both beginners and...

Megabass Magdraft 8" – Big Profile, Natural Action, Tournament Power The Megabass Magdraft 8" is a full-bodied, pre-rigged swimbait designed to target trophy-class predators with a slow, natural swimming action that excels in both open water and structured zones. With its realistic profile, internal harness system, and MAGHOLD technology, this...

Megabass DYNA RESPONSE 3/8oz – Lightning-Fast Vibration, Tangle-Free Performance The DYNA RESPONSE 3/8oz redefines what a metal vibe can do. Designed by legendary angler Shinji Sato, this innovative blade bait is engineered for lightning-quick start-up, high-pitch vibration, and long-distance precision, making it a powerful tool for cold water, pressured fish,...

Megabass Magdraft Freestyle 6" – Versatile Swimbait, Unmatched Attraction The Magdraft Freestyle 6" brings the unmatched swimming action of the legendary Magdraft into a weedless, rig-it-your-way format—perfect for anglers targeting trophy bass in heavy cover. Built from the same tournament-proven DNA, the Freestyle’s soft body and natural movement trigger aggressive...