Lures

Bass Hunter Elite Series Kwik Crank Built to Hunt. Designed to Trigger Strikes. The Bass Hunter Elite Series Kwik Crank is a high-performance crankbait engineered to deliver aggressive vibration, lifelike swimming action, and maximum fish-attracting performance. Designed for anglers targeting predatory fish in a variety of conditions, this versatile crankbait...

Mustad Big Eye Bucktail Jig – 1/2oz | 21g Built to attract. Designed to perform. The Mustad Big Eye Bucktail Jig is a premium all-purpose jig engineered for both freshwater and saltwater anglers targeting aggressive predatory fish. Built around the ultra-reliable Mustad 32824NP-BN UltraPoint® hook, this jig combines strength, sharpness,...

JINBEee Tobiee 90mm 30g Sinking Popper Fast. Erratic. Absolutely Deadly on Pelagics. The JINBEee Tobiee 90 is a high-performance skipping popper designed for explosive topwater action and extreme casting distance. Built by Japanese lure specialists JINBEee, this compact 90mm sinking popper is engineered to target aggressive pelagic species with an...

Megabass DEEP-X 300 The Megabass DEEP-X 300 is a premium deep-diving crankbait engineered for maximum depth efficiency, long casting distance, and aggressive strike-triggering action. Designed as a true deep-cranking weapon, it excels at targeting bass holding in offshore structure and deeper zones. Specifications Length: 3 inch Weight: 3/4 oz Type:...

Megabass HAZE-ST 3.4” The Megabass HAZE-ST 3.4” is a high-end finesse soft plastic designed to trigger strikes from neutral, mid-column fish, especially in pressured conditions where subtlety and precision are critical. Built with Japanese finesse engineering, it delivers instant response, natural movement, and advanced control across multiple finesse techniques. Key...

Kingfisher Sabiki Rigs – Luminous Live Bait Jig The Kingfisher Sabiki Luminous Live Bait Jig is purpose-built for anglers who demand efficiency when catching live bait. Designed with luminous attractors, this multi-hook rig enhances visibility underwater, making it highly effective in low-light conditions and deeper water. Engineered for strength and...

Keeling Sinking Stickbait – 200mm 125g The Keeling Sinking Stickbait in the 200mm size is a heavyweight, long-casting lure engineered for targeting large, aggressive predators in the most challenging offshore and coastal conditions. With a robust 115–125 g profile, this stickbait is optimized for maximum casting distance, stability in strong...

SPIKE-IT Soft Baits Lure Dye: What's better than garlic? More garlic! With over 20 years of proven success, it's no wonder that garlic is our top-selling scent.

Bass Hunter Spinnerbait The Bass Hunter Spinnerbait is built using high-quality components to deliver maximum vibration and attraction, making it an excellent choice for targeting bass in a wide range of conditions. Designed to perform effectively throughout the year, this spinnerbait produces strong vibration even on slow retrieves in cold...

River2Sea Whopper Plopper 110 Designed by legendary angler Larry Dahlberg, the Whopper Plopper 110 is a precision-engineered topwater lure built to generate aggressive surface strikes from trophy predators — including musky and large bass. Core Design Concept For decades, seasoned anglers understood that a deep, hollow plopping sound on the...

Z-Man Shadtron LT – 4.5” Mossback (Fast Sink – ROF 12) The 4.5” Shadtron™ LT in Mossback delivers the same ultra-realistic profile and innovative line-through harness system — now in a compact size with a faster sink rate (ROF 12) for deeper, more aggressive presentations. Size & Sink Profile Length:...

SENSATION SIDE GLIDE 130The Sensation Side Glide 130 is a slow-sinking glide bait designed to make big-fish action accessible to everyday bass anglers. At 130mm, it presents a larger baitfish profile that attracts quality strikes, while still being easy to cast on standard bass tackle. On a steady retrieve, the...

Williamson Flash Feather Lure Kit A proven saltwater trolling kit designed to tempt a wide range of pelagic species. The Williamson Flash Feather kit includes four pre-rigged single-hook feather lures in two productive sizes, making it an ideal all-in-one setup for offshore action. Kit Includes 4 pre-rigged feather trolling lures...

Boone Tuna Treat Kit The Boone Tuna Treat Kit is a proven offshore trolling solution designed to target yellowfin and bluefin tuna with maximum effectiveness. Featuring classic feather lures that perfectly imitate small baitfish, this kit delivers consistent results and exceptional value for both novice and experienced offshore anglers. Feather...

Johnson Silver Minnow Spoon The Original Weedless Wonder Patented in 1923, the Johnson Silver Minnow Spoon is an iconic lure that set the standard for weedless fishing and remains a trusted choice for anglers worldwide. Engineered to produce a precise 35-degree wobble, this legendary spoon delivers a natural back-and-forth flutter...

BASS HUNTER ELITE SERIES 3.5" SALT-INFUSED SWAYER The Bass Hunter Elite Series Swayer is a proven soft plastic designed to deliver real action and real results when targeting bass. Its compact 3.5" profile and natural swimming motion make it an excellent choice for both finesse and light power fishing applications....

BASS HUNTER ELITE SERIES 3.5" SALT-INFUSED CURLY TAIL The Bass Hunter Elite Series 3.5" Curly Tail is a proven soft plastic designed to deliver real action and real results. Its classic curly tail profile produces irresistible movement that consistently triggers strikes from bass in a wide range of conditions. Salt-Infused...

CLOUD 9 – LAVENDER CITRUS (MEDIUM DIVER: 4–8 FT)The 6th Sense Cloud 9 Series is built to dominate the mid-to-deep cranking game, and the Lavender Citrus colourway is no exception. Designed with precision detail and premium paint finishes, this lure delivers a look and action that fish simply can’t ignore....

Megabass Vision OneTen LBO (SP-C)  The Megabass Vision OneTen LBO (SP-C) elevates the iconic OneTen jerkbait platform with the integration of the next-generation LBO II (PAT.) center-of-gravity shifting system. Engineered for maximum casting performance, instant action response, and enhanced high-pitch rolling, this upgraded model delivers tournament-grade capability for anglers fishing...

Megabass Dark Sleeper Swimbait  The Megabass Dark Sleeper is engineered for anglers targeting fish tight to bottom structure, offering unmatched realism, stealth, and performance. Designed with a concealed top-hook system and a natural bottom-hugging profile, the Dark Sleeper delivers a lifelike presentation that excels in heavy cover and complex terrain....

Dudley’s Pre-Rigged Ned Rig Kit – 9 Piece Engineered for simplicity, consistency, and high-level performance, the Dudley’s Pre-Rigged Ned Rig Kit delivers proven fish-catching capability straight out of the package. Designed in collaboration with renowned professional angler David Dudley, this kit streamlines one of the most effective finesse techniques in...

X Zone Lures Pro Series Whiplash Shad – 6" Soft Jerkbait The X Zone Pro Series Whiplash Shad sets the new standard for soft jerkbaits. Measuring 6 inches, this bait was expertly designed to deliver unmatched versatility and lifelike action that triggers aggressive strikes from even the most cautious fish....

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Berkley DEX Stick Shadd 11 Crankbait The Berkley DEX Stick Shadd 11 Crankbait is the ultimate allrounder lure, designed to excel in both freshwater and saltwater environments. Whether you’re targeting Pike or Zander in freshwater or going after powerful saltwater predators like Sea Bass, Barracuda, or Leerfish, this lure delivers...

Rapala OG Big Rocco 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Big Rocco® 6 is the sized-up brother to the OG Rocco® 5. It...