Bass Lures

X Zone Lures Pro Series Adrenaline Craw Designed by Bassmaster Elite Series Pro Brandon Palaniuk, the X Zone Pro Series Adrenaline Craw embodies the innovation and expertise of a top tournament angler. This highly versatile craw bait features aggressively ribbed claws that deliver intense action and exceptional water displacement, making...

GARY YAMAMOTO 5" YAMASENKO The Gary Yamamoto 5" YamaSenko is one of the most iconic and proven soft plastic stickbaits in bass fishing. Originally developed by Gary Yamamoto, the Senko is famous for its simple design, lifelike feel, and irresistible natural falling action. When fished weightless, the YamaSenko sinks with...

FISH X GIANT KILLER SPINNERS The Fish X Giant Killer Spinners are powerful spinner lures designed to create strong flash, vibration, and attraction in the water. Built for anglers targeting aggressive predatory fish, these spinners are ideal for covering water quickly and triggering reaction strikes. The spinning blade creates constant...

FISH X BLACK KILLER SPINNERS 12PC The Fish X Black Killer Spinners are compact and effective spinner lures designed to attract predatory fish with flash, vibration, and consistent spinning action. Sold in packs of 12, these spinners are a practical choice for anglers who want a ready-to-fish selection for different...

ZOOM Small Salty Chunk 2.5" The ZOOM Small Salty Chunk 2.5" is the legendary soft plastic jig trailer that has earned its place as a favourite among bass anglers. Designed to provide the ideal balance of bulk, action, and durability, this 2½-inch trailer enhances the profile of your jig while...

Zoom Fat Albert Twin Tail Grub The Zoom Fat Albert Twin Tail Grub is a legendary soft plastic trailer designed to produce maximum water displacement and irresistible action. Featuring a thick, ribbed body combined with two oversized curly tails, this versatile soft bait generates an aggressive fluttering action from the...

BASS HUNTER PLOP PLOP 90MM The Bass Hunter Plop Plop 90mm is built to create explosive topwater action that draws aggressive surface strikes from bass and other predatory fish. Designed with a unique gurgling and popping action, this lure produces both sound and surface disturbance to attract fish from a...

Rapala CrushCity The Mayor 4" The Rapala CrushCity Customs The Mayor 4" is a premium soft swimbait engineered to deliver aggressive kicking action and unmatched versatility for targeting a wide range of predatory fish species. Designed for anglers who demand performance and adaptability, The Mayor™ combines realistic swimming motion with...

Bass Hunter Elite Series Kwik Crank Built to Hunt. Designed to Trigger Strikes. The Bass Hunter Elite Series Kwik Crank is a high-performance crankbait engineered to deliver aggressive vibration, lifelike swimming action, and maximum fish-attracting performance. Designed for anglers targeting predatory fish in a variety of conditions, this versatile crankbait...

Evergreen Last Ace 75mm The Evergreen Last Ace 75mm is a super-realistic finesse bait meticulously designed to provoke strikes from even the wariest bass. Developed under the guidance of Ken Fukushima, this creature bait combines lifelike appearance with natural escape-like movements, simulating a panicked baitfish in distress. Its subtle but...

Evergreen 8" Bow Worm Noodle The Evergreen Bow Worm Noodle 8" is a finesse-driven soft plastic designed to deliver unmatched natural movement and subtle presentation in pressured fishing conditions. Unlike traditional bulky long worms, this ultra-thin, noodle-style bait combines the visual appeal of a long profile with delicate, lifelike action...

Mach Werkbait – 5/16 oz Floating Jerkbait The Mach Werkbait is a precision-designed floating jerkbait built to trigger aggressive reaction strikes from predatory fish. Weighing 5/16 oz, this lure dives between 1–3 feet and features a dynamic side-to-side darting action when twitched with the rod tip. Designed with a carved...

River2Sea Whopper Plopper 75 Designed by legendary angler Larry Dahlberg, the Whopper Plopper 75 delivers explosive topwater action in a compact, high-performance profile. Built as the smaller sibling in the Whopper Plopper lineup, the 75 is engineered for pressured fish and smaller forage scenarios — without sacrificing durability or strike-triggering...

Z-Man Shadtron LT – 4.5” Mossback (Fast Sink – ROF 12) The 4.5” Shadtron™ LT in Mossback delivers the same ultra-realistic profile and innovative line-through harness system — now in a compact size with a faster sink rate (ROF 12) for deeper, more aggressive presentations. Size & Sink Profile Length:...

SENSATION SIDE GLIDE 130The Sensation Side Glide 130 is a slow-sinking glide bait designed to make big-fish action accessible to everyday bass anglers. At 130mm, it presents a larger baitfish profile that attracts quality strikes, while still being easy to cast on standard bass tackle. On a steady retrieve, the...

Sensation Ghieliemientjie Lure The Sensation Ghieliemientjie is a compact, realistic lure designed to imitate the small baitfish commonly found in local waters. Its subtle profile and natural swimming action make it highly effective when predatory fish are feeding on smaller forage. Ideal for light tackle applications, this lure performs best...

Dudley’s Pre-Rigged Ned Rig Kit – 9 Piece Engineered for simplicity, consistency, and high-level performance, the Dudley’s Pre-Rigged Ned Rig Kit delivers proven fish-catching capability straight out of the package. Designed in collaboration with renowned professional angler David Dudley, this kit streamlines one of the most effective finesse techniques in...

Z-Man SlingBladeZ™ Double Willow 3/8oz Spinnerbait Engineered for tournament performance, the Z-Man SlingBladeZ™ Double Willow Spinnerbait delivers unmatched vibration, durability, and lifelike presentation. Designed in collaboration with Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen, this spinnerbait incorporates premium materials and innovative design to excel where others fall short....

Megabass POPMAX – Intelligent Hydrodynamics. Explosive Topwater Action. The POPMAX is not just a popper—it's a masterclass in handcrafted design and topwater engineering. Originally sculpted by Yuki Ito himself, the POPMAX refuses to conform to the digital norm of CAD-based designs, instead emerging from meticulous handcraftsmanship that ensures every curve...

Megabass BIG-M – The Evolution of Deep Crank Precision The Megabass BIG-M is the next-generation answer to big crankbait demands—developed through years of refinement and engineering led by Yuki Ito and Lake Biwa expert Shinji Sato. Unlike traditional deep divers, the BIG-M breaks convention with a flat-sided body, short lip,...

Megabass Gabarin Jr. – The Frog That Forces Reaction Strikes Is there any big fish that can resist this movement?The Gabarin Jr. was developed after years of testing against wary predators that ignored standard frog lures. Its compact, precision-designed body is tuned for sharp, fast dog-walks, even in tight pockets...

LIVETARGET’s Injected Core Technology (ICT) has created the ultimate paddletail swimbait—combining lifelike realism with powerful action. The Inner-Core mimics the natural profile of a slender Shiner, while the Exo-Skin delivers a hard-thumping tail kick that brings the entire body to life. The result is a subtle, realistic rolling motion that...

The Hollow Body Frog is built to entice big bites and handle the heaviest cover with ease. Featuring lifelike anatomy, realistic color patterns, and effortless action, this lure brings topwater fishing excitement to the next level. Its soft, collapsible body ensures it compresses instantly on the strike, allowing the custom...

Strike King Saltwater Rage Swimmer 3.75" Swimbait The popular Rage Swimmer is now available in a range of saltwater-specific colors. This 3.75-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design...