By Species

Mustad Bullet Jig head.  Plain Color - 3ct – A key component of the elite jig head system. Featuring UltraPoint 4.3 technology, these hooks are forged with an opti-angle design and a sleek black nickel finish. They also include lifelike 3D eyes and are built 2X strong and 2X long...

RAPALA X-RAP LONG CAST SXRL12 Built for extreme casting distances, the Rapala X-Rap® Long Cast is a powerhouse lure designed to reach fish busting bait far offshore. Its heavy-duty body and weighted design ensure maximum castability without sacrificing action. Equipped with VMC® in-line single hooks, it’s built tough to handle...

McCroaker MK1 – 4" New and Improved with Easy Start Legs The McCroaker MK1 (4") takes a proven fish-catching design and upgrades it for even better performance. Engineered with Easy Start Legs, the bait kicks into action the moment you turn the handle—keeping it in the strike zone longer and...

Watamu Jambo Jambo Performance Shirt – Sky Blue | Olive | Khaki The Watamu Jambo Jambo Performance Shirt combines premium comfort, practical features, and all-weather protection—making it a must-have for outdoor enthusiasts. Crafted from lightweight yet durable 100% nylon, it delivers UPF 50+ UV protection to guard against the sun’s...

Daiwa J-Fluoro Leader – 100% Fluorocarbon The Daiwa J-Fluoro Leader is a premium fluorocarbon leader material manufactured in Japan to the highest standards. Produced using the finest raw materials and world-class extrusion technology, this leader offers exceptional clarity, consistency, and reliability for both freshwater and saltwater applications. Its clear design...

U Fish oozers 100ml 8-10mm Assorted Flavors

Bass Hunter Target Toad – Small Profile, Big Results The Bass Hunter Target Toad is a compact, high-performance topwater lure designed for maximum versatility and strike conversion. Its smaller size makes it perfect for targeting bass in smaller ponds, pressured waters, or clear conditions where fish shy away from larger...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The RAPALA DT Series DT04 crankbaits are designed to dive quickly to a specific depth and stay in the "strike zone" longer than any other crankbait. Crafted from the top seven percent of balsa wood, this premium material, combined with precisely positioned internal weights, a tapered body, and a thin...

The DARK SLEEPER Swimbait is expertly crafted to target fish that are holding tight to bottom structures, offering an incredibly realistic design and irresistible paddle-tail action. Featuring soft fins that shield the top hook on both sides, this swimbait ensures stealthy, lifelike movement as it bounces along the bottom. These...

The Okuma Barbarian LR 12' 2pc Rod is a versatile, high-performance fishing rod designed for various fishing styles, particularly for surfcasting and long-distance casting. Here's a general description of the rod: Key Features: Length: The rod is 12 feet (3.66 meters) long, providing a longer reach, ideal for surfcasting and...

Rapala CrushCity™ Customs Janitor™ Hardworking. Reliable. Ready for Action.The Janitor™ is the fearless worm designed to handle any situation where a subtle, yet irresistible presentation is key. With its notched tapered tail, it produces a delicate quivering action, triggering strikes even on the slowest movements. Engineered for versatility, the Janitor™...

Okuma Saltwater Combo The Okuma Saltwater Combo is a durable and high-performance setup designed for anglers targeting powerful saltwater species. This complete package pairs the robust Okuma Classic Pro XP-302LA Reel with the responsive Pioneer HMG-36T Rod and includes a free spool of Pioneer Power Max line, giving you everything...

McCrawly – Next Generation Craw The McCrawly is the evolution of the proven McArthy McCraw, re-engineered to deliver even greater performance on the water. At McArthy Baits, we are committed to refining our designs to give anglers the edge—and the McCrawly offers three key upgrades over the original: Enhanced Durability...

P-Line Tactical 100% Pure Fluorocarbon Line P-Line Tactical Fluorocarbon is designed for anglers who demand performance, precision, and reliability. Developed using cutting-edge technology and advanced extrusion methods, this premium 100% fluorocarbon line delivers a powerful combination of strength, castability, and near-invisibility in the water. Whether you're competing in tournaments or...

Okuma Aventa Pro Baitfeeder Spinning Reel The Okuma Aventa Pro is built for anglers who demand performance, versatility, and precision. Designed with a powerful baitfeeding system and smooth gearing, it offers full control for both live bait and lure fishing situations. Key Features: On/Off auto trip baitfeeding system for free-spool...

BKK OCD Tackle Storage System – Fully Loaded The BKK OCD Tackle Storage System Fully Loaded is the ultimate all-in-one solution for anglers seeking efficient and organized tackle management. Pre-packed with 48 different BKK Armor Point hooks and storage boxes, this system offers a streamlined approach to tackle preparation for...

Combo includes: M75 Martinique twin lens mask + SN60 purge snorkel + CS8 mesh bag

SALMO RATTLIN HORNET 4.5F. RATTLIN’ HORNET The World ranks the Salmo Hornet as one of the best lures of all time. Now Salmo has introduced the Rattlin’ Hornet, a floating/diving crankbait created in cooperation with the best American anglers.

The YUM Dinger quickly became a staple in bass fishing, renowned for its versatility and effectiveness. This soft plastic lure can be rigged in multiple ways—Texas, Carolina, wacky, weighted, or weightless—making it a go-to choice even when other baits fall short. Its subtle, lifelike action proves irresistible to even the...

The Super Cast Super Soft Float 50ml Bait is a high-quality fishing bait designed for freshwater angling. This specialized bait is formulated with a super soft texture that enhances its attractiveness to fish, making it easier to hook and hold onto your catch. Key Features: Super Soft Formula: Ensures a...

Upgrade your fishing game with our Bass Hunter Lead Worm Weights—designed for anglers who demand precision and performance. These high-quality lead weights ensure a smooth, controlled fall, keeping your soft plastics in the strike zone longer for maximum bites. ✅ Durable & Reliable – Crafted from premium lead for long-lasting...

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

Pioneer Barrel Swivel with Safety Snap is a versatile and durable terminal tackle essential, designed for quick and secure lure or leader changes. Featuring a smooth-rotating barrel swivel, it minimizes line twist, ensuring a more natural bait presentation. The strong safety snap provides a reliable connection while allowing for easy...

The lure that began it all remains the top "go-to" choice. Whether it's twitched on the surface, retrieved as a shallow runner, weighted with a split shot for medium depths, or bottom-walked using a three-way swivel or bottom bouncer, the irresistible wounded minnow action attracts fish worldwide. It features premium...