Lures & Baits

The Gary Yamamoto Yamasenko 5-inch has revolutionized fishing over the years. Known for its versatility and subtle, natural action, the Yamasenko has become a favorite among anglers worldwide. Its simple design is the key to its success. Though it may appear to be a basic, thick, round plastic worm, the...

The Gary Yamamoto Yamasenko 5-inch has revolutionized fishing over the years. Known for its versatility and subtle, natural action, the Yamasenko has become a favorite among anglers worldwide. Its simple design is the key to its success. Though it may appear to be a basic, thick, round plastic worm, the...

The Zoom Salty Super Fluke baits are realistic and have a soft, lifelike feel.

Developed in collaboration with bladed jig expert Brett Hite and top Japanese lure maker Evergreen International, this innovative design features the exclusive patented ChatterBait bladed swim jig and stainless hex-shaped ChatterBlade. The low-center-of-gravity head is equipped with 3D eyes and a channel groove for blade protection. It also includes high-quality...

Developed in collaboration with bladed jig expert Brett Hite and top Japanese lure maker Evergreen International, this innovative design features the exclusive patented ChatterBait bladed swim jig and stainless hex-shaped ChatterBlade. The low-center-of-gravity head is equipped with 3D eyes and a channel groove for blade protection. It also includes high-quality...

Developed in collaboration with bladed jig expert Brett Hite and top Japanese lure maker Evergreen International, this innovative design features the exclusive patented ChatterBait bladed swim jig and stainless hex-shaped ChatterBlade. The low-center-of-gravity head is equipped with 3D eyes and a channel groove for blade protection. It also includes high-quality...

Developed in collaboration with bladed jig expert Brett Hite and top Japanese lure maker Evergreen International, this innovative design features the exclusive patented ChatterBait bladed swim jig and stainless hex-shaped ChatterBlade. The low-center-of-gravity head is equipped with 3D eyes and a channel groove for blade protection. It also includes high-quality...

The Strike King KVD Ocho features smooth, beveled sides that reflect light at various angles, producing a flash from almost any direction. Made from ultra-soft plastic with a slow sinking rate, this versatile softbait is ideal for jerkbaiting and wacky rigging. Infused with salt and a coffee scent, it also...

The Strike King KVD Caffeine Shad boasts an air-filled bubble tail, delivering unique, never-before-seen action. This fluke-style softbait is crafted from the highest quality plastic, heavily salted, and infused with a genuine coffee scent. It can be rigged weightless for topwater, used on a Carolina rig, or attached to a...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog with a bass-boat-style belly that catches water for smooth "frog-walking" action in open water and a subtle finesse scoot over the slop.

The BOOYAH Pad Crasher made a splash with its weedless, hollow-body design, ideal for slop and weed-filled areas. The new Pad Crasher Jr. offers the same performance in a smaller, lighter profile, perfect for baitcasting gear. Both feature a strong double hook and spinnerbait-style legs for added action.

The BOOYAH Micro Pond Magic is a go-to lure for early season fishing or anytime fish are being finicky. Its durability and toughness make it a reliable choice, whether you're fishing in large lakes, ponds, or streams. This lure is sure to attract fish and get results no matter where...

The BOOYAH Micro Pond Magic is a go-to lure for early season fishing or anytime fish are being finicky. Its durability and toughness make it a reliable choice, whether you're fishing in large lakes, ponds, or streams. This lure is sure to attract fish and get results no matter where...

The Keitech 4-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The 4" Keitech Swing Impact swim bait teamed...

The Spro Bronzeye Jr 60 Green Lure is a topwater frog bait that is highly effective for catching bass and other predatory species, especially in environments with heavy cover like weeds, lily pads, and tussocks. The Bronzeye Jr 60 Green version features a green color pattern, which is ideal for...

The Spro Bronzeye Jr 60 White Lure is a highly effective topwater frog bait designed for bass and other predatory species. It features a unique design that allows anglers to fish in various conditions, especially in areas with heavy cover, such as weeds, lily pads, and tussocks, where bass are...

The Megabass Vision Oneten is a high-performance jerkbait that has gained a legendary reputation among anglers, particularly in bass fishing. It is part of the Vision Oneten series by Megabass, known for its realistic design, exceptional action, and overall effectiveness in attracting fish. The Vision Oneten is particularly prized for...

The Megabass Vision Oneten +1 is a premium jerkbait designed by Megabass to provide enhanced performance and versatility in various fishing conditions. It is part of the Vision Oneten series, a renowned line of jerkbaits known for their highly effective action and premium construction. The +1 model is a deeper-diving...

The Megabass Ove Vision Oneten is a premium, high-performance jerkbait designed for catching a variety of predatory fish. It is part of Megabass's renowned Vision Oneten series, known for outstanding action and quality construction that has made it a favorite among serious anglers. Key Features of the Megabass Ove Vision...

Designed to cast long distances and land on its belly every time. Can be fished in extra heavy cover where lunkers lie. Life-like “stretchy” legs imitate a kicking frog on the surface Ultra sharp hooks Weedless design Available in 6 enticing colours