Lures

Ocean’s Legacy Roven Slow Pitch Jigs The Ocean’s Legacy Roven 2023 Series is a purpose-built slow pitch jig engineered to maximise strike rates through refined action and advanced visual appeal. Designed with a unique mixed blended foil finish, the Roven delivers intense light reflection, enhanced further by ultra-high UV shimmer...

Ocean’s Legacy Keeling Pop – 140mm 53g The Ocean’s Legacy Keeling Pop 140mm is a high-performance topwater lure engineered to provoke explosive strikes from aggressive predatory fish. Developed and refined through extensive field testing at the Cocos Keeling Islands, this lure is specifically tuned to generate the ideal popping sound...

Pro Hunter Iron Lip 150mm Magnum Minnow The Pro Hunter Iron Lip 150mm Magnum Minnow is a next-generation saltwater lure built for anglers who demand maximum strength, durability, and fish-catching performance. Engineered to handle harsh conditions and aggressive predators, this lure is designed to perform when it matters most. Constructed...

Williamson High Speed Sailfish Catcher – 4½” (115 mm) The Williamson High Speed Sailfish Catcher is engineered for serious offshore trolling, designed to cover more ground at faster speeds. Its lead-free metal head allows trolling at speeds of up to 12 knots, while the concave head design creates a bubble...

Williamson Sailfish Catcher – 4” (111 mm) The Williamson Sailfish Catcher is a specialized trolling lure designed for targeting sailfish and other large pelagic predators. Its concave pusher design creates a realistic swimming action that draws attention, while the rear ballyhoo rigging spring cavity allows it to be paired effectively...

Boone Bird™ Trolling Rig – Style 30 – 7” The Boone Bird™ Trolling Rig Style 30 (7”) is a compact offshore trolling lure designed to create enticing surface commotion that attracts predatory game fish. The classic Bird teaser splashes and skips across the surface, imitating fleeing baitfish and drawing predators...

Boone Bird™ Trolling Rig – Style 30 – 9½” The Boone Bird™ Trolling Rig Style 30 is a proven offshore trolling lure designed to create maximum surface disturbance and attract aggressive pelagic predators. The iconic Bird teaser splashes and skips across the surface, imitating fleeing baitfish and drawing game fish...

Rapala 29” Giant Lure The Rapala 29” Giant Lure is a striking oversized replica of the legendary Original Rapala® lure, designed as the perfect display piece for passionate anglers. This impressive collectible instantly becomes a conversation starter, with stories and fishing memories flowing whenever fellow anglers see it. Ideal as...

Z-Man EZ ShrimpZ Rigged – 3.5" (2 Pack) The EZ ShrimpZ™ Rigged from Z-Man is an ultra-realistic pre-rigged shrimp imitation designed to deliver lifelike movement and durability straight out of the package. Measuring 3.5 inches, this ready-to-fish lure is built from Z-Man’s renowned ElaZtech® material, making it up to 10X...

Strike King Chick Magnet Jr The Strike King Chick Magnet Jr is a compact 1/4-ounce flat-sided crankbait engineered to produce a tight, natural swimming action that attracts predatory fish. Its flat-sided body design displaces water effectively, creating a subtle vibration and tight wobble that mimics small baitfish—making it particularly effective...

Strike King KVD Splash The Strike King KVD Splash is a high-performance topwater lure designed by professional angler Kevin VanDam to deliver explosive surface strikes. Featuring a slender modified flat-sided body similar in profile to the KVD 1.5 Squarebill, this lure produces an erratic spitting, chugging, and walking action that...

Mach Machshad Swimbait The Mach Machshad Swimbait is a lipless multi-jointed swimbait engineered to deliver incredibly lifelike swimming action. With a slow-sinking design and compact baitfish profile, this lure effectively imitates small forage species, making it ideal for targeting predatory fish in both clear and pressured waters. Its segmented body...

Mach Werkbait – 5/16 oz Floating Jerkbait The Mach Werkbait is a precision-designed floating jerkbait built to trigger aggressive reaction strikes from predatory fish. Weighing 5/16 oz, this lure dives between 1–3 feet and features a dynamic side-to-side darting action when twitched with the rod tip. Designed with a carved...

Z-Man Shadtron LT – 6” Slow Sink (ROF 5) The Shadtron™ LT is a premium, true-to-nature swimbait engineered to replicate the most common freshwater forage species — shad. Designed with an industry-first Over/Under line-through harness system, it offers unmatched rigging versatility and natural swimming performance across a wide retrieve range....

Finesse Frog – 3" (Ned Rig Style) 5 Pack – Baits Only The Finesse Frog is a compact, highly effective soft plastic designed for finesse presentations, particularly when rigged Ned style. With its natural frog profile and buoyant construction, it imitates a juvenile frog feeding along the bottom — a...

Strike King 3XD Elite Crankbait The Strike King 3XD Elite Crankbait is engineered to reach depths and cover water where many crankbaits struggle. Designed for speed and precision, it delivers the perfect combination of tight wobble and erratic action to trigger aggressive strikes from bass holding deeper in the water...

Savage Gear 3D Crab TPE The Savage Gear 3D Crab TPE is a highly realistic crustacean imitation designed to withstand aggressive strikes from hard-fighting fish. Built from super-durable TPE material, this crab offers exceptional strength and longevity compared to standard soft plastics, making it ideal for repeated use in tough...

Savage Gear Toughtec Crab – 3/4" (1/8oz) Excelling when predatory fish are feeding on crustaceans, the Savage Gear Toughtec Crab delivers hyper-realistic detail in a custom Toughtec formulation that provides the perfect balance of buoyancy and extreme durability. Its lifelike profile and subtle movement closely imitate natural crab prey, making...

Savage Gear Duratech Crab 1.5" – Deadly for Yellowfish When yellowfish are feeding on natural crustaceans, the Savage Gear Duratech Crab 1.5" becomes an incredibly effective lure. Its hyper-realistic crab profile, subtle movement, and scent infusion closely mimic the small crabs and bottom-dwelling prey that yellowfish naturally target. The low...

Evergreen Buzzer Beater TG – Tungsten Sinking Plug The Evergreen Buzzer Beater TG is a precision-engineered sinking plug designed to deliver results even in challenging conditions. Named after the “buzzer beater” basketball shot, it’s built to perform at the last minute—helping anglers locate and trigger bass across wide, shallow flats...

Sensation Jointed Shad – 3.5cm Crankbait The Sensation Jointed Shad is designed with a segmented body that produces a tight, lifelike swimming action, making it highly effective for enticing predatory fish. Its compact profile and natural movement make it a reliable choice across a wide range of freshwater species. Best...

SENSATION MEGA CRANK SD6The Sensation Mega Crank SD6 is a shallow-running crankbait built to target active predators in the upper water column. Designed to dive down to around 6 ft, it’s ideal for fishing over structure such as rocks, timber, and submerged cover. For best results, retrieve the lure so...

SENSATION FUNKY SWIMMER 135 SINKING SWIMBAITThe Funky Swimmer 135 is a sinking swimbait with a traditional S-style action, designed to imitate a slow-swimming baitfish. Its natural movement and lifelike profile make it an excellent choice for targeting predatory species in a range of conditions. Make long casts and retrieve it...

Sensation Mini Pop 7cm Topwater Popper The Sensation Mini Pop is a compact and highly effective topwater popper designed to trigger explosive surface strikes. Its cupped face creates a distinct popping sound and splash, attracting predatory fish from a distance and provoking aggressive reactions. For best results, cast the lure...

Sensation Mega Crank SD4 Squarebill Crankbait The Sensation Mega Crank SD4 is a shallow-running squarebill crankbait designed to cover water quickly while reducing snags. The squarebill lip allows the lure to deflect off rocks, timber, and other structure, creating erratic movements that act as a key strike trigger for predatory...