Lures

Rapala Mini Fat Rap® The Rapala Mini Fat Rap® is a compact, slow-sinking crankbait designed to tempt finicky fish with its tight, natural swimming action. Built from premium balsa wood, it delivers the signature Rapala movement that has proven effective for trout and other smaller predatory species. Its compact body...

Bill Lewis Zig Zag Topwater Lure The Bill Lewis Zig Zag Topwater is a unique add-on lure designed to be rigged 8–16 inches in front of a topwater popper or walking-style bait. When worked together, the Zig Zag and your primary topwater lure create a coordinated, surface-level presentation that imitates...

Sensation Ghieliemientjie Lure The Sensation Ghieliemientjie is a compact, realistic lure designed to imitate the small baitfish commonly found in local waters. Its subtle profile and natural swimming action make it highly effective when predatory fish are feeding on smaller forage. Ideal for light tackle applications, this lure performs best...

Boone Dolphin 6pc Rig Kit The Boone Dolphin Rig Kit includes six rigged and ready-to-fish feather trolling lures, making it a perfect choice for offshore and nearshore anglers targeting fast-moving pelagics. Supplied in a convenient pocketed lure bag, this kit keeps your lures organized and protected for easy storage after...

Boone Feather Trolling Jig Kit The Boone Feather Trolling Jig Kit is a must-have for offshore anglers targeting sailfish, dolphin (mahi-mahi), tuna, wahoo, and yellowtail. Designed for maximum action and visual attraction, these feathered trolling jigs imitate small baitfish, triggering strikes from the most aggressive pelagic species. Ready-to-Fish Offshore Performance...

Boone Dolphin & Tuna Kit – 6 Piece The Boone Dolphin & Tuna Kit is a versatile offshore lure selection designed to target mahi-mahi (dolphin fish) and tuna, two of the most exciting and hard-fighting pelagic species in blue-water fishing. This carefully curated kit provides a proven mix of trolling...

Perfection Lures David Dudley Flipp’n Kit The Perfection Lures David Dudley Flippin' Kit is purpose-built to simplify and elevate flipping techniques for bass anglers of all skill levels. Designed in collaboration with Major League Fishing professional David Dudley, this all-in-one kit delivers a proven, tournament-ready setup for targeting big bass...

BASS HUNTER ELITE SERIES 247 GRUB The Bass Hunter Elite Series 247 Grub is a proven soft plastic designed to deliver real action and real results on the water. Built with bass-catching performance in mind, this grub is ideal for anglers who want reliability, versatility, and consistent strikes. Salt-Infused for...

O.S.P High Pitcher 1/4 oz  The O.S.P High Pitcher 1/4 oz is a compact, high-performance spinnerbait designed to consistently produce bites in heavily pressured fisheries. Engineered for anglers who demand precision, vibration, and versatility, this model delivers the same balance, hooking performance, and snag-resistant ability found across the entire High...

O.S.P High Pitcher 1/4 oz  The O.S.P High Pitcher 1/4 oz is a compact, high-performance spinnerbait designed to consistently produce bites in heavily pressured fisheries. Engineered for anglers who demand precision, vibration, and versatility, this model delivers the same balance, hooking performance, and snag-resistant ability found across the entire High...

Weight: 1/2oz / Color: Secret WhiteThe action and sound is more natural than the original due to the resin blade, and it is extremely powerful in tough conditions and clear water.

Megabass NEW DOG-X SPEED SLIDE The Megabass Super DOG-X is the next evolution of one of Megabass’ most iconic topwater pencil baits. Born from the original DOG-X that helped define Megabass lure engineering, this new-generation model delivers enhanced control, heightened responsiveness, and unmatched dog-walk performance. Built to excel in both...

Daiwa Salt Pro Minnow – Floating The Daiwa Salt Pro Minnow has quickly become a top choice among saltwater anglers thanks to its versatility, long-distance casting performance and highly effective swimming action. Designed for a fast, ripping retrieve, the SP Minnow produces an erratic side-to-side darting motion that triggers aggressive...

X Zone Lures 3” Stealth Invader The X Zone 3” Stealth Invader is a highly effective finesse bait designed to imitate a variety of natural forage species including goby, shiner, chub, and fathead minnows — key prey for both bass and walleye across the country. Built with an inverted paddle...

X Zone Lures Ned Zone The X Zone Ned Zone is purpose-built for one thing — Ned rigging. Engineered with precision and crafted from high-quality, buoyant materials, the Ned Zone’s floating design and bulbous tail create irresistible movement and subtle action that triggers aggressive strikes from even the most finicky...

X Zone Lures 5.5" Swammer The X Zone 5.5" Swammer is a premium soft plastic swimbait engineered for maximum versatility and lifelike performance. Designed with an innovative ribbed body and a three-dimensional paddle tail, the Swammer delivers a natural swimming motion, enticing vibration, and a subtle side-to-side rolling action that...

Rapala CrushCity™ The Kickman 5" (12.5 cm) Big Profile. Lifelike Kick. Relentless Action.The Kickman™ 5" is built for anglers targeting bigger, more aggressive fish that respond to a natural yet powerful swimming motion. Its paddle tail design produces a subtle, rhythmic kick even on a slow retrieve, while the salted...

Rapala CrushCity™ Ned BLT™ Small Profile. Big Bites.When subtle presentation makes the difference, the Ned BLT™ shines. Designed for finesse fishing, this compact bait proves that sometimes less is more. Its tapered, ribbed tail provides lifelike movement, delivering irresistible action even with the slightest rod twitch. Made from Super TPE...

Rapala CrushCity™ Pigstick™ Playful Action. Serious Results.The Pigstick™ is a precision-engineered soft bait that brings irresistible motion to finesse presentations. Its captivating shimmy on the fall mimics a dying baitfish, triggering aggressive strikes from even the wariest bass. Designed with an integrated slot for VMC® Crossover Rings®, it maximizes durability...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Rapala OG Slim 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action....

Rapala OG Series Rocco 5 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip....

Rapala OG Series Tiny 4 Born from Ott DeFoe’s passion for handcrafted lures, the Rapala OG Series Tiny 4 is a thin, flat-sided balsa crankbait designed for finesse presentations. Its lightweight circuit board lip and compact profile create a tight wobble action, making it ideal for triggering bites from pressured...

Megabass Magdraft 8" – Big Profile, Natural Action, Tournament Power The Megabass Magdraft 8" is a full-bodied, pre-rigged swimbait designed to target trophy-class predators with a slow, natural swimming action that excels in both open water and structured zones. With its realistic profile, internal harness system, and MAGHOLD technology, this...

LIVE TARGET Finesse Worm The Finesse Worm redefines the classic profile with a thicker body that gradually tapers from head to tail—resembling the shape of a baseball bat. This subtle bulk enhances its finesse appeal while offering greater versatility in presentation. Depending on hook placement and weight configuration, this bait...