Lures

McArthy Buzz N Frog – The Loudest Frog in the Range The McArthy Buzz N Frog is engineered to deliver maximum surface commotion and provoke explosive strikes. As the largest frog in the McArthy range, it features oversized paddle legs that produce a loud gurgling sound, making it highly effective...

RAPALA® X-LIGHT CRANK MID RUNNER – FNCM03 Precision-built for finesse applications, the Rapala X-Light Crank Mid Runner combines an ultra-light construction with a weighted body, delivering effortless long-distance casting on light gear. Designed for small freshwater predators, this compact lure produces a tight kicking action and features a built-in rattle...

Megabass Vision ONETEN Jr. Jerkbait – 98mm (3.85") The Vision ONETEN Jr. takes the tournament-winning performance of the legendary Vision ONETEN and packs it into a compact 98mm (3.85") profile. Designed for precision and versatility, this smaller sibling delivers more action per inch while maintaining the dynamic darting, flashing, and...

McCroaker MK1 – 4" New and Improved with Easy Start Legs The McCroaker MK1 (4") takes a proven fish-catching design and upgrades it for even better performance. Engineered with Easy Start Legs, the bait kicks into action the moment you turn the handle—keeping it in the strike zone longer and...

A Proven Legend – Floating & Sinking Versions Since its debut, the Salmo Hornet 4" has been a consistent top seller and a trusted favorite among anglers worldwide. Its expertly crafted design offers the perfect balance of shape, weight, and action, producing a powerful, lifelike wobble that predator fish can't...

The DARK SLEEPER Swimbait is expertly crafted to target fish that are holding tight to bottom structures, offering an incredibly realistic design and irresistible paddle-tail action. Featuring soft fins that shield the top hook on both sides, this swimbait ensures stealthy, lifelike movement as it bounces along the bottom. These...

Rapala CrushCity™ Customs Freeloader™ Built to Ride — Designed to Deliver.The Freeloader™ is the ultimate trailing bait, made to enhance the action of your spinnerbait, vibrating jig, or scrounger. Its precisely shaped body and tail ring design create a natural, subtle swimming motion that drives fish to strike. With belly...

Rapala CrushCity™ Customs Janitor™ Hardworking. Reliable. Ready for Action.The Janitor™ is the fearless worm designed to handle any situation where a subtle, yet irresistible presentation is key. With its notched tapered tail, it produces a delicate quivering action, triggering strikes even on the slowest movements. Engineered for versatility, the Janitor™...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

Predator Elite Series Tiger Minnow The Predator Elite Series Tiger Minnow is a premium lure engineered for maximum performance. Featuring a lifelike swimming action, realistic finishes, and durable construction, this lure is designed to entice aggressive strikes from predatory fish. Perfect for both freshwater and saltwater fishing, it excels in...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

56g Long Casting  Erratic Swimming Action  Ideal for: Shad, Bonnito, Couta, Garrick

Sensation Tamer Spinners The Sensation Tamer Spinners are versatile, high-performance spinners designed for targeting a wide range of predatory species, including bass, tigerfish, and big bream. Built for reliability and consistent action, these spinners are a must-have for anglers looking to cover water efficiently and trigger reaction strikes. Key Features...

Cullem Pro Series Soft Baits – Natural Kurper (4") The Cullem Pro Series Natural Kurper is specifically designed to imitate South Africa’s endemic kurper species, offering a highly realistic profile and detailed photographic finishes to perfectly match the hatch. Whether bass are keyed in on juvenile kurper or similar baitfish,...

RAPALA X-RAP LONG CAST SXRL12 Built for extreme casting distances, the Rapala X-Rap® Long Cast is a powerhouse lure designed to reach fish busting bait far offshore. Its heavy-duty body and weighted design ensure maximum castability without sacrificing action. Equipped with VMC® in-line single hooks, it’s built tough to handle...

McSlice – Finesse Curly Tail Worm The McSlice is built for finesse presentations when bass are feeding on smaller bait and a subtle approach is key. Its slim, 4-inch profile and action-packed curly tail create irresistible movement, even with minimal rod tip action. The ribbed body adds vibration and texture,...

The Megabass VISION ONETEN+1 is a mid-range jerkbait designed to dive deeper than the original VISION ONETEN, reaching depths up to 3 feet further. Its uniquely crafted bill eliminates the common issues of high water resistance, fatigue, and reduced darting action typically associated with long-bill minnows, all while preserving the...

The Megabass SV-3 3/8OZ DW Lure is a high-performance spinnerbait designed for tough fishing conditions and tournaments. With 33 years of innovation, it’s built to deliver results. Key Features: LSAA Wired Platforming: The unique arm creates a smooth, horizontal action and shifts to trigger bites when paused. The design reduces...

Rapala CrushCity™ Customs HedgeHog™ Compact Profile. Maximum Attraction.When the bite slows and finesse becomes key, the HedgeHog™ delivers. Designed for subtle presentation and big results, this 4" soft bait features primary curl-tail appendages that create an enticing fluttering action even at the slowest speeds. Forward-facing legs add delicate, secondary movement...

Predator Hydro Spoon Engineered for Distance. Designed to Entice.The Predator Hydro Spoon is built for anglers chasing speed and power species such as shad, yellowtail, kingfish, leervis, garrick, and bonito. Its hydrodynamic design ensures long-distance casts and a fast, fluttering action that provokes aggressive strikes on a medium to high-speed...

Megabass Vision Oneten R+2 Jerkbait The Megabass Vision Oneten R+2 was specially designed by Yuki Ito and renowned jerkbait angler Shinji Sato to elevate the legendary ONETEN series. Built to dominate in both straight retrieves and jerkbait applications, the R+2 offers precision depth control and unmatched versatility. Engineered as part...

BASS HUNTER ELITE SERIES 5" SALT-INFUSED FLOOK II The Bass Hunter Elite Series Flook II is a proven soft plastic designed to deliver real action and real results when targeting bass. With its lifelike baitfish profile and subtle, erratic movement, this lure perfectly imitates fleeing prey and triggers aggressive strikes....

BASS HUNTER ELITE SERIES 5" CENTISTIK The Bass Hunter Elite Series 5" CentiStik is a proven soft plastic designed to deliver real action and real results. With its lifelike profile and subtle movement, this bait consistently triggers strikes from pressured and active bass alike. Salt-Infused for Better Bite Retention Infused...

Megabass Uoze Swimmer 3/8 oz  The Uoze Swimmer 3/8 oz is a next-generation concept bait engineered to deliver exceptional performance in complex structure and high-pressure environments. Its precision-crafted, ultra-realistic head features a narrow, streamlined nose designed to slip effortlessly through rocks, grass, timber, and dense brush. The protruding gill design...

Megabass Magdraft Freestyle 5" – Versatile Power and Precision The Magdraft Freestyle 5" offers the proven fish-catching performance of the original Magdraft in a highly versatile, hook-free body design. Built for customization, the Freestyle version is ideal for pairing with weighted swimbait hooks or jig heads, allowing anglers to adapt...