Lures

The Megabass UOZE SWIMMER is a premium swim jig that combines meticulous design and high-quality components for an exceptional fishing experience. Its head features a time-tested point that effortlessly cuts through water and vegetation, but the real innovation lies in its sculpted details. The flared gill plates create subtle resistance...

Rapala CrushCity™ Customs Freeloader™ Built to Ride — Designed to Deliver.The Freeloader™ is the ultimate trailing bait, made to enhance the action of your spinnerbait, vibrating jig, or scrounger. Its precisely shaped body and tail ring design create a natural, subtle swimming motion that drives fish to strike. With belly...

Rapala CrushCity™ Customs Janitor™ Hardworking. Reliable. Ready for Action.The Janitor™ is the fearless worm designed to handle any situation where a subtle, yet irresistible presentation is key. With its notched tapered tail, it produces a delicate quivering action, triggering strikes even on the slowest movements. Engineered for versatility, the Janitor™...

Megabass Soft Swimbait 5" – Stealth, Precision, and Striking Realism The Megabass 5-inch Soft Swimbait is a compact powerhouse, engineered to deceive even the most cautious predators in clear or pressured waters. Whether fished with a slow, finesse retrieve or burned aggressively through open water, the swimbait maintains a stable...

The Megabass VISION ONETEN+1 is a mid-range jerkbait designed to dive deeper than the original VISION ONETEN, reaching depths up to 3 feet further. Its uniquely crafted bill eliminates the common issues of high water resistance, fatigue, and reduced darting action typically associated with long-bill minnows, all while preserving the...

56g Long Casting  Erratic Swimming Action  Ideal for: Shad, Bonnito, Couta, Garrick

RAPALA X-RAP LONG CAST SXRL12 Built for extreme casting distances, the Rapala X-Rap® Long Cast is a powerhouse lure designed to reach fish busting bait far offshore. Its heavy-duty body and weighted design ensure maximum castability without sacrificing action. Equipped with VMC® in-line single hooks, it’s built tough to handle...

McCroaker MK1 – 4" New and Improved with Easy Start Legs The McCroaker MK1 (4") takes a proven fish-catching design and upgrades it for even better performance. Engineered with Easy Start Legs, the bait kicks into action the moment you turn the handle—keeping it in the strike zone longer and...

SALMO RATTLIN HORNET 4.5F. RATTLIN’ HORNET The World ranks the Salmo Hornet as one of the best lures of all time. Now Salmo has introduced the Rattlin’ Hornet, a floating/diving crankbait created in cooperation with the best American anglers.

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The RAPALA DT Series DT04 crankbaits are designed to dive quickly to a specific depth and stay in the "strike zone" longer than any other crankbait. Crafted from the top seven percent of balsa wood, this premium material, combined with precisely positioned internal weights, a tapered body, and a thin...

The DARK SLEEPER Swimbait is expertly crafted to target fish that are holding tight to bottom structures, offering an incredibly realistic design and irresistible paddle-tail action. Featuring soft fins that shield the top hook on both sides, this swimbait ensures stealthy, lifelike movement as it bounces along the bottom. These...

Megabass Magdraft Freestyle 5" – Versatile Power and Precision The Magdraft Freestyle 5" offers the proven fish-catching performance of the original Magdraft in a highly versatile, hook-free body design. Built for customization, the Freestyle version is ideal for pairing with weighted swimbait hooks or jig heads, allowing anglers to adapt...

Megabass POPX – Precision Popping with Advanced Surface Technology Since its debut in 1996, the Megabass POPX has remained a staple in high-end topwater lure arsenals, both in Japan and the U.S. Engineered for elite performance, POPX is equipped with Megabass’ patented SIDE-STEPPING BALANCER system, enabling a uniquely rolling dog-walk...

A Proven Legend – Floating & Sinking Versions Since its debut, the Salmo Hornet 4" has been a consistent top seller and a trusted favorite among anglers worldwide. Its expertly crafted design offers the perfect balance of shape, weight, and action, producing a powerful, lifelike wobble that predator fish can't...

The SQUIDTREX™ uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and durability matched with realistic movement of the tentacles which waft and wiggle in the...

Predator Elite Series Tiger Minnow JNR Designed for serious anglers, the Predator Elite Series Tiger Minnow JNR is a high-performance lure built to attract aggressive strikes. Its lifelike swimming action, vibrant color patterns, and durable construction make it ideal for targeting predatory fish in both freshwater environments. Whether you're casting...

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

The lure that began it all remains the top "go-to" choice. Whether it's twitched on the surface, retrieved as a shallow runner, weighted with a split shot for medium depths, or bottom-walked using a three-way swivel or bottom bouncer, the irresistible wounded minnow action attracts fish worldwide. It features premium...

Arguably the best-selling and most copied softbait of the past decade, the original 2.75" Ned Rig stickworm remains the top choice for both tournament professionals and weekend anglers. Its floating ElaZtech® material, 10X Tough durability, and nearly unbeatable fish-catching ability make it a favorite in the tackle box.

Weight: 1/2oz 

O.S.P Jig Zero Three HUNTS  The O.S.P Jig Zero Three HUNTS is engineered for anglers targeting experienced, pressured bass in demanding environments. Developed to deliver decisive hooking power, subtle presentation, and exceptional snag resistance, the HUNTS jig combines precision design with heavy-duty construction. This finesse jig maintains a horizontal posture...

Rapala CrushCity™ Customs HedgeHog™ Compact Profile. Maximum Attraction.When the bite slows and finesse becomes key, the HedgeHog™ delivers. Designed for subtle presentation and big results, this 4" soft bait features primary curl-tail appendages that create an enticing fluttering action even at the slowest speeds. Forward-facing legs add delicate, secondary movement...

FISHMAN’S ATTACK SPRAT The Fishman Attack Sprat is designed to perfectly mimic a real baitfish, with a natural countershading pattern and translucent body that refracts light for a lifelike flash underwater. This irresistible presentation draws the attention of predatory gamefish, making it a must-have in any tackle box. Built with...

Megabass Vision Oneten R+2 Jerkbait The Megabass Vision Oneten R+2 was specially designed by Yuki Ito and renowned jerkbait angler Shinji Sato to elevate the legendary ONETEN series. Built to dominate in both straight retrieves and jerkbait applications, the R+2 offers precision depth control and unmatched versatility. Engineered as part...