Lures

SALMO SLICK STICK 6CM – Deadly for Trout, Perch & Other Small Predators The Salmo Slick Stick 6cm is expertly designed for anglers targeting smaller predatory species like trout and perch. Its slim profile perfectly imitates the look and movement of small baitfish commonly found in a variety of waters....

RATTLIN’ HORNET – Next-Level Performance in a Legendary Design Recognized globally as one of the greatest lures ever made, the original Salmo Hornet set a high standard in the world of crankbaits. Now, Salmo raises the bar again with the Rattlin’ Hornet—a floating/diving crankbait developed in collaboration with elite American...

SALMO HORNET 3S – A Global Crankbait Legend The Salmo Hornet 3S has rightfully earned its title as one of the hardest-working crankbaits in the world. Trusted by anglers across the globe, with millions sold in dozens of countries, this lure has been helping fishers land dream catches since its...

SALMO HORNET – The World's Hardest-Working Crankbait The Salmo Hornet didn’t earn its reputation as the hardest-working crankbait on the market by chance. With millions sold across dozens of countries, it has become a trusted tool for anglers chasing their trophy catches. Since its release, the Hornet has consistently been...

RATTLIN’ HORNET Recognized worldwide as one of the most effective lures ever made, the Salmo Hornet has earned its legendary status. Building on that legacy, Salmo developed the Rattlin’ Hornet—a next-generation floating/diving crankbait crafted in collaboration with top American anglers. It delivers the same intense, rod-thumping action that made the...

The original European glider, the SLIDER, is nothing short of legendary. Celebrated with numerous awards and praised by anglers worldwide, this lure redefined the game when it hit the market. With its groundbreaking design—often imitated but never duplicated—and a distinctive, irresistible action, the SLIDER captivates predatory fish like no other....

The Heddon Tiny TORPEDO® is perfectly sized to attract a wide range of gamefish. Despite its compact profile, this topwater lure creates significant surface disturbance with its built-in propeller. As the world’s best-selling prop-bait topwater lure for generations, the Tiny Torpedo delivers big action in a small package. Its aerodynamic...

The Heddon Super Spook Jr. 3 1/2" packs the durability and striking appearance of the full-sized Super Spook into a more compact, yet equally explosive, fish-catching design. Built with rugged line ties and strong hooks, it stands up to aggressive strikes from schooling fish, whether it’s bass in freshwater or...

The YUM Spine Craw is designed for speed, featuring a compact 3.75-inch body with a tight, rapid movement through the water. Its angled appendages serve a dual purpose: they create greater water displacement and slow its descent, allowing anglers to use a heavier weight for more precise flipping. But this...

The YUM Dinger quickly became a staple in bass fishing, renowned for its versatility and effectiveness. This soft plastic lure can be rigged in multiple ways—Texas, Carolina, wacky, weighted, or weightless—making it a go-to choice even when other baits fall short. Its subtle, lifelike action proves irresistible to even the...

The YUM Dinger quickly became a staple in bass fishing, renowned for its versatility and effectiveness. This soft plastic lure can be rigged in multiple ways—Texas, Carolina, wacky, weighted, or weightless—making it a go-to choice even when other baits fall short. Its subtle, lifelike action proves irresistible to even the...

The DT® (Dives-To) series crankbaits are engineered for fast and precise diving, ensuring they hit their preset depth quickly and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top 7% of balsa wood, this premium material, combined with strategically placed internal weights,...

The Boone All Eye 6.5" Rigged is a high-performance fishing lure designed to help you reel in big catches with ease. Perfectly crafted for both freshwater and saltwater fishing, this rigged lure boasts a highly realistic eye design that mimics the look of a distressed baitfish, attracting predators with its...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The Shad Rap® sets the standard for all crankbaits, closely mimicking baitfish found around the globe. Made from high-quality balsa wood, it performs flawlessly whether cast or trolled, delivering exceptional action from ultra-slow retrieves to fast speeds. Its precise movement, intricate finish, and proven fish-attracting patterns make it an essential...

The lure features a wide, swimming jointed action paired with a loud, rhythmic rattle that mimics the movement of a wounded baitfish. It suspends perfectly on pause, just like a real fish, making it irresistible to even the most cautious fish. The lightweight, durable plastic body construction enhances the lure's...

The X-Rap® is designed for ultimate action, offering anglers the flexibility to create a variety of fish-catching movements with each retrieve. It casts with pinpoint accuracy, like a bullet, for long-distance throws. The detailed scales and lateral line on the body reflect light, drawing attention like a beacon. It can...

The Braidrunner, offered by Braid Products, is the most advanced subsurface trolling lure available. It delivers a unique fish-attracting flash and vibration action unmatched by other trolling lures. Rigging Tips: For mono, use a stainless steel thimble and crimp. For wire, a minimum of 190 lbs single-strand wire is recommended,...

The Ned Fox Tail is the most effective Ned Rig bait ever made. Mimicking both a worm and crawfish ribbed bodies, combined with the finesse action embedded lifelike hair, it's buoyant construction brings it to life as it gently glides to the bottom or is jigged, causing the hair to quiver,...

The Fox shot is a drop shot style bait featuring a buoyant 1 inch rabbit fur tail and a sinking body to create the most versatile drop shot on the market with an action that simply cannot be matched.   The buoyant tail and sinking body allow the fox shot...

The X-Rap® is designed for action, offering anglers the flexibility to create various fish-attracting movements with each retrieve. It casts long and accurately like a bullet, with its prominent scales and lateral line reflecting light to draw attention. This lure can be worked using the dynamic "Slashbait®" technique or with...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

Strike King’s Tidal Shrimp has been redesigned for enhanced durability and performance. Made with a firmer material than typical plastics and featuring a mesh overlay on the tail, the new Tidal Shrimp is built to endure the force of aggressive saltwater predators. Offered in eight colors, this shrimp comes pre-rigged...

The BUFFALO is a Slow Pitch Jig, also known as a flatfall jig. Its center-balanced design allows it to fall with a fluttering motion, which attracts fish to strike as it descends. Perfect for sinking through deep schools of Tuna or targeting reef species when worked with long, slow rod...

The Semi-Long Jig is expertly balanced and weighted, allowing it to fall horizontally while sliding from side to side. As it sinks, the tail-end catches water, creating an erratic back-and-forth action that attracts fish. This jig is ideal for targeting species like Tuna, Amberjack, Yellowtail, Grouper, and more. Each jig...