Hook It Sale

13 Fishing Concept C Gen II Baitcaster Reel Exceptionally light, powerful, and built for precision, the 13 Fishing Concept C Gen II sets a new benchmark for performance in low-profile baitcasting reels. Weighing only 5.7 oz (162 g), this reel is designed for anglers who demand the perfect balance of...

6TH SENSE MILLIKEN SERIES SPINNING ROD The 6th Sense Milliken Series Spinning Rod is designed for anglers who demand strength, sensitivity, comfort, and reliable performance across a wide range of finesse fishing applications. Designed by renowned angler Ben Milliken, this rod series was built to deliver premium rod performance at...

ABU GARCIA BOBBY LANE PRO SERIES SWIM JIG ROD The Abu Garcia Bobby Lane Pro Series Swim Jig Rod is a technique-specific casting rod designed for anglers who demand power, accuracy, and performance when fishing swim jigs and other reaction baits. Built with input from professional angler Bobby Lane, this...

Abu Garcia Jordan Lee 1PC Bass Casting Rods Designed for serious bass anglers, the Abu Garcia Jordan Lee 1-piece casting rod range delivers the balance, sensitivity, and power needed for modern bass fishing techniques. Built with a lightweight graphite blank, these rods provide excellent responsiveness for detecting subtle bites while...

Abu Garcia Pro Series Adrian Avena Spinnerbait Casting Rod – 6’10” MH 1PC The Abu Garcia Pro Series Adrian Avena Spinnerbait Rod is a high-performance, technique-specific casting rod designed for anglers who demand accuracy, sensitivity, and power when fishing spinnerbaits. Built on a premium 36-ton graphite blank infused with Powerlux...

AIRFLO AQUA-TEC LARGE SLIT FOAM FLY BOX The Airflo Aqua-Tec Large Slit Foam Fly Box is a durable, lightweight, and waterproof fly storage solution designed to keep your flies protected and organised. Built from high-impact plastic, this fly box offers dependable strength without adding unnecessary weight to your tackle setup....

Duetto Dive Mask Clear Vision. Total Comfort. Pure Adventure.Explore the underwater world with unmatched clarity and comfort using the Duetto mask. Designed for divers who demand both performance and reliability, the Duetto offers a wide field of vision and a soft, hypoallergenic silicone skirt that ensures a secure, leak-free fit....

AQUA LUNG LINEA MASK The Aqua Lung Linea Mask is a premium low-profile diving mask developed specifically as part of Aqua Lung's Women's Collection. Designed to combine a comfortable fit with an exceptionally wide field of view, the Linea offers a streamlined profile, low internal volume, and excellent peripheral vision...

AQUALUNG MICRO X FREEDIVING MASK The AquaLung Micro X Freediving Mask is designed to give divers a wider, clearer, and more comfortable underwater viewing experience. Built with advanced Micromask technology, this mask positions the lenses close to the eyes within the natural facial recesses, creating an incredibly low internal volume...

ARK Tharp Series Casting Rods Tournament-Tested Performance Designed by Elite Series Pro Matt Tharp. The ARK Tharp Series Casting Rods were built from the ground up to meet the exact standards and demands of professional tournament angling. Designed in collaboration with Bassmaster Elite Series pro Matt Tharp, every rod in...

ASSASSIN ABYSS 6'3" MS SLOW JIGGING ROD The Assassin Abyss 6'3" MS Slow Jigging Rod is designed for anglers who need sensitivity, control, and lifting power when working slow jigs in deeper water. Built for modern slow jigging techniques, this rod allows anglers to work jigs with precise movements while...

ASSASSIN ALLURE TIGER RODS The Assassin Allure Tiger series is built for anglers who demand lightweight performance and precision when targeting bass and estuary species. These rods combine a super-light minimalist grip design with high-quality, deep pressed stainless steel guides, perfectly tuned for braid, ensuring maximum sensitivity and control on...

BERKLEY VANISH TRANSITION 100% FLUOROCARBON FISHING LINE – CLEAR GOLD – 4LB / 228M The Berkley Vanish Transition 100% Fluorocarbon Fishing Line offers an innovative combination of above-water visibility and underwater invisibility. Designed for anglers who need to monitor their line while maintaining a discreet presentation beneath the surface, Vanish Transition...

Cashion ELEMENT 6'9" 1PC XF Casting Rod American Made Performance Without Compromise. The Cashion ELEMENT Casting Rod series delivers technique-specific performance, lightweight sensitivity, and exceptional value — all proudly designed, engineered, and manufactured in Sanford, North Carolina, USA. Built for anglers who demand premium feel and dependable durability at an...

CHASEBAITS RIP SNORTER WEEDLESS VIBE SWIMBAIT – 90MM / 16G The Chasebaits Rip Snorter Weedless Vibe Swimbait is an innovative hard-bodied vibration lure designed to be fished confidently through heavy structure, timber, weed beds and submerged snags. Featuring an advanced weedless design and a realistic baitfish profile, the Rip Snorter...

CRESSI CARTESIO DIVE COMPUTER The Cressi Cartesio Dive Computer is a sleek, watch-style dive computer designed for both underwater exploration and everyday wear. With its compact profile, metal bezel, and ergonomic design, the Cartesio offers the perfect balance between modern style and advanced dive functionality. Built for versatility, the Cartesio...

CRESSI COMFORT Wetsuit – 5 mm The COMFORT 5 mm Wetsuit is engineered for divers who prioritise an effortless fit, high flexibility, and reliable thermal performance. Built from high-density neoprene and reinforced with premium linings, this suit delivers outstanding comfort while maintaining excellent water tightness and reduced water circulation. Its...

CRESSI LEONARDO 2.0 DIVE COMPUTER The Cressi Leonardo 2.0 Dive Computer is a simple, reliable, and safety-focused dive computer designed for recreational divers, dive schools, and rental operations. Built with ease of use in mind, it features a large edge-to-edge display that makes key dive data quick and easy to...

The Daiwa Certate SW 10000-H is a premium saltwater spinning reel, designed for serious anglers seeking unmatched power, durability, and precision. It combines cutting-edge technology with a robust design, making it ideal for tackling large, hard-fighting fish in challenging saltwater environments. Product Description: The Daiwa Certate SW 10000-H is built...

DAIWA COASTAL SV TW 150HS BAITCASTER REEL The Daiwa Coastal SV TW 150HS Baitcaster Reel is a compact, powerful, and saltwater-ready baitcaster designed for light tackle inshore and coastal fishing applications. Built with a deeper 150-size spool in a compact 100-size reel body, this reel gives anglers extra braid capacity...