Bass Plastic soft Lures

Rapala CrushCity™ Cleanup Craw™ Compact Profile. Aggressive Action. Serious Results.The Cleanup Craw™, designed by Jacob Wheeler, is built to be the ultimate craw bait for triggering big bites. Measuring 3.5 inches, this lure combines compact finesse with lifelike movement — a true bass magnet in any condition. Its tight-kicking claws...

Rapala CrushCity™ Customs HedgeHog™ Compact Profile. Maximum Attraction.When the bite slows and finesse becomes key, the HedgeHog™ delivers. Designed for subtle presentation and big results, this 4" soft bait features primary curl-tail appendages that create an enticing fluttering action even at the slowest speeds. Forward-facing legs add delicate, secondary movement...

McRinger – Ribbed Style Worm The McRinger redefines the classic ringer-style worm with innovative design enhancements that maximize performance and catch rates. Engineered for serious anglers, the McRinger features a meatier head to prevent hook-eye tearing, ensuring more reliable hooksets. Its slender, kicking tail delivers lifelike action, enticing bass to...

Evergreen Bassenemy 4.5" – Green Pumpkin BL The Evergreen Bassenemy 4.5" in Green Pumpkin BL is a highly versatile high-density stickbait designed to deliver a natural, finesse-driven presentation with exceptional effectiveness across a wide range of fishing conditions. Combining a horizontal and vertical fall, subtle body tremble, and an ultra-thin...

Rapala CrushCity™ The Kickman 4" (10 cm) Subtle Action. Serious Results.The Kickman™ lives up to its name with a natural, kicking paddle tail that produces irresistible movement, even at the slowest retrieves. Designed to mimic the motion of a real baitfish, its salted belly ensures a perfectly balanced and stable...

The YUM Dinger quickly became a staple in bass fishing, renowned for its versatility and effectiveness. This soft plastic lure can be rigged in multiple ways—Texas, Carolina, wacky, weighted, or weightless—making it a go-to choice even when other baits fall short. Its subtle, lifelike action proves irresistible to even the...

Z-MAN SMH SHAKING MY HEAD WORMZ™ 6.5" The Z-Man SMH Shaking My Head WormZ™ 6.5" is a high-performance finesse worm designed to pair perfectly with shakey head presentations. Built for bass anglers who want subtle action, durability, and a natural bottom presentation, this worm is an excellent choice for tough...

Z-MAN TRICK SHOTZ™ 3.5" The Z-Man Trick ShotZ™ 3.5" is a finesse soft plastic bait designed for tough fishing conditions when a subtle, natural presentation is needed to get bites. Built specifically with drop-shot fishing in mind, this bait delivers an ultra-lifelike action that reacts with even the smallest movement...

Bass Hunter Twitch Minnow Jerkbait Designed to provoke aggressive strikes, the Bass Hunter Twitch Minnow Series combines lifelike realism with precision engineering. This high-performance jerkbait features an internal rattle system to attract predatory fish from a distance, along with 3D eyes that deliver a natural look in the water. Fitted...

River2Sea Whopper Plopper 90 Designed by legendary angler Larry Dahlberg, the Whopper Plopper is a precision-engineered topwater lure built to generate explosive surface strikes. Originally refined as a musky weapon, the Whopper Plopper has become a proven performer across multiple predator species thanks to its unique rotating tail design and...

BANG Fish Attractor – 140g Aerosol Can BANG Fish Attractor is a premium aerosol-based scent enhancer formulated to give anglers a measurable edge on the water. Using a proprietary live-bait rendering process, BANG extracts and concentrates natural forage oils from real bait species, delivering an authentic scent profile that closely...

Megabass Magdraft Freestyle 5" – Versatile Power and Precision The Magdraft Freestyle 5" offers the proven fish-catching performance of the original Magdraft in a highly versatile, hook-free body design. Built for customization, the Freestyle version is ideal for pairing with weighted swimbait hooks or jig heads, allowing anglers to adapt...

Megabass DYNA RESPONSE 3/8oz – Lightning-Fast Vibration, Tangle-Free Performance The DYNA RESPONSE 3/8oz redefines what a metal vibe can do. Designed by legendary angler Shinji Sato, this innovative blade bait is engineered for lightning-quick start-up, high-pitch vibration, and long-distance precision, making it a powerful tool for cold water, pressured fish,...

SPIKE-IT Soft Baits Lure Dye: What's better than garlic? More garlic! With over 20 years of proven success, it's no wonder that garlic is our top-selling scent.

X Zone Pro-Series True Center Stick The X Zone Pro-Series True Center Stick is a super soft, heavily salted stickbait, infused with our exclusive X Zone Scent Formula. This powerful combination delivers an irresistible taste and texture that encourages fish to hold on longer—giving you more time to detect bites...

Rapala CrushCity Customs Trickster The Rapala CrushCity Customs Trickster is an innovative crab-imitating soft plastic lure designed to replicate the natural appearance, movement, and defensive posture of a real crab. Engineered for anglers targeting predatory fish that regularly feed on crustaceans, the Trickster delivers an incredibly realistic presentation that triggers...

Evergreen Grass Ripper 3/8oz The Evergreen Grass Ripper 3/8oz is a precision cover jig engineered for controlled performance in vegetation-heavy and mixed cover environments. Designed to balance snag resistance, sensitivity, and stable lure control, it allows anglers to confidently work grass, reeds, wood, and debris while maintaining a clear “feel”...

Rapala Harvest Shad The Rapala Harvest Shad™ is a versatile crankbait designed to deliver the legendary Rapala wounded-minnow action that triggers aggressive strikes from a wide range of freshwater gamefish. Built with a durable plastic body and lip, this lure is engineered for reliable performance whether casting or trolling. The...

SENSATION MEGA CRANK SD6The Sensation Mega Crank SD6 is a shallow-running crankbait built to target active predators in the upper water column. Designed to dive down to around 6 ft, it’s ideal for fishing over structure such as rocks, timber, and submerged cover. For best results, retrieve the lure so...

X Zone Lures Stealth Finesse Series – 2.75" Stealth Minnow The 2.75” Stealth Minnow from the X Zone Stealth Finesse Series is a highly versatile bait designed for precision and performance. Crafted from a unique soft plastic blend, it sits perfectly horizontal in the water when fished on a drop...

CREME 5" JERKBAIT SOFT LURE The Creme 5" Jerkbait is a proven bass soft plastic designed to imitate an injured or fleeing baitfish. With its realistic profile and versatile action, this lure is ideal for anglers looking to trigger aggressive strikes from bass in both shallow and deeper water. At...

Bass Hunter Spinnerbait The Bass Hunter Spinnerbait is built using high-quality components to deliver maximum vibration and attraction, making it an excellent choice for targeting bass in a wide range of conditions. Designed to perform effectively throughout the year, this spinnerbait produces strong vibration even on slow retrieves in cold...

Bass Hunter Swim O Crankbait Irresistible Action from Shallow to Medium Depths The Bass Hunter Swim O is a high-performance floating lure, expertly crafted for depths of 0 – 1.8m. Built to trigger reaction strikes, it combines lifelike design, vibrant colours, and aggressive action to make it a must-have for...

SENSATION BASS BUSTER 3.5" SWIMBAITThe Bass Buster is made from a highly durable vinyl compound and features a soft, flexible cloth mesh between segments for a natural swimming action. It’s designed to move smoothly through the water and trigger aggressive strikes from predatory fish. For best results, use a steady...

BASS HUNTER ELITE SERIES 3.5" SALT-INFUSED SWAYER The Bass Hunter Elite Series Swayer is a proven soft plastic designed to deliver real action and real results when targeting bass. Its compact 3.5" profile and natural swimming motion make it an excellent choice for both finesse and light power fishing applications....