Lures

The Jerk Minnow is perfect for drop shot fishing with its erratic darting action and supple plasitsol formulation and is suited to a range of light inshore applications to vertical jigging offshore. Perfect for dropshot or vertical jigging. Best fished on a JigHead

The Megabass SV-3 3/8OZ SR Lure is a high-performance spinnerbait designed for serious anglers, combining 33 years of spinnerbait innovation to excel in the toughest fishing conditions. Inspired by the legendary V-3, this "Super" V-3 spinnerbait is built for tournament-level anglers who need reliable results in challenging waters. Key Features:...

Bass Hunter Twitch Minnow Jerkbait Designed to provoke aggressive strikes, the Bass Hunter Twitch Minnow Series combines lifelike realism with precision engineering. This high-performance jerkbait features an internal rattle system to attract predatory fish from a distance, along with 3D eyes that deliver a natural look in the water. Fitted...

Rapala CrushCity Customs Trickster The Rapala CrushCity Customs Trickster is an innovative crab-imitating soft plastic lure designed to replicate the natural appearance, movement, and defensive posture of a real crab. Engineered for anglers targeting predatory fish that regularly feed on crustaceans, the Trickster delivers an incredibly realistic presentation that triggers...

Evergreen Grass Ripper 3/8oz The Evergreen Grass Ripper 3/8oz is a precision cover jig engineered for controlled performance in vegetation-heavy and mixed cover environments. Designed to balance snag resistance, sensitivity, and stable lure control, it allows anglers to confidently work grass, reeds, wood, and debris while maintaining a clear “feel”...

Keeling Sinking Stickbait – 123mm 45g The Keeling Sinking Stickbait is a premium, high-performance lure engineered for versatility in demanding fishing conditions. Extensively tested in some of the world’s most challenging environments—including remote flats, coral reef systems, and exposed coastal structures—this lure is built to perform when targeting aggressive and...

Rapala Harvest Shad The Rapala Harvest Shad™ is a versatile crankbait designed to deliver the legendary Rapala wounded-minnow action that triggers aggressive strikes from a wide range of freshwater gamefish. Built with a durable plastic body and lip, this lure is engineered for reliable performance whether casting or trolling. The...

River2Sea Whopper Plopper 90 Designed by legendary angler Larry Dahlberg, the Whopper Plopper is a precision-engineered topwater lure built to generate explosive surface strikes. Originally refined as a musky weapon, the Whopper Plopper has become a proven performer across multiple predator species thanks to its unique rotating tail design and...

BANG Fish Attractor – 140g Aerosol Can BANG Fish Attractor is a premium aerosol-based scent enhancer formulated to give anglers a measurable edge on the water. Using a proprietary live-bait rendering process, BANG extracts and concentrates natural forage oils from real bait species, delivering an authentic scent profile that closely...

SENSATION MEGA CRANK SD6The Sensation Mega Crank SD6 is a shallow-running crankbait built to target active predators in the upper water column. Designed to dive down to around 6 ft, it’s ideal for fishing over structure such as rocks, timber, and submerged cover. For best results, retrieve the lure so...

FISHMAN’S ATTACK SPRAT The Fishman Attack Sprat is designed to perfectly mimic a real baitfish, with a natural countershading pattern and translucent body that refracts light for a lifelike flash underwater. This irresistible presentation draws the attention of predatory gamefish, making it a must-have in any tackle box. Built with...

Megabass ROBIN BLADE – Precision Vibration. Monster-Grade Power. The ROBIN BLADE is engineered for serious anglers who demand unwavering performance, cast after cast. Built for ultimate ease of use, it delivers exceptional straight-line stability and precise range control, allowing you to stay locked in the strike zone throughout your retrieve—even...

RAPALA® X-LIGHT CRANK SHALLOW RUNNER – FNCS03 Built for finesse fishing, the Rapala X-Light Crank Shallow Runner features an ultra-lightweight design paired with a weighted body for easy, accurate casting—even on light tackle. This compact lure is ideal for targeting smaller freshwater predator species, offering a versatile action that excels...

Bass Hunter Skirted Tungsten Punch Rig – 1/2oz (14.2g) The Bass Hunter Skirted Tungsten Punch Rig is engineered for penetrating the heaviest cover where big bass hold. Designed specifically for punching through dense grass mats, reeds, and lily pads, this compact, high-density tungsten head allows anglers to access hard-to-reach strike...

X Zone Lures Stealth Finesse Series – 2.75" Stealth Minnow The 2.75” Stealth Minnow from the X Zone Stealth Finesse Series is a highly versatile bait designed for precision and performance. Crafted from a unique soft plastic blend, it sits perfectly horizontal in the water when fished on a drop...

SALMO RATTLIN HORNET 3.5SR. From the moment it was introduced to the Salmo family it has been the absolute best seller. The perfect combination of construction and balance creates an incredible action that fish find it irresistible. If you are looking for a lure that can catch anything that swims...

SALMO RATTLIN' HORNET 4.5SR – Small Size, Big Results Since its debut, the Salmo Rattlin’ Hornet 4.5SR has quickly become a top seller in the Salmo lineup—and for good reason. Engineered with the perfect balance of design and construction, this compact crankbait delivers a tight, irresistible action that triggers strikes...

RATTLIN’ HORNET – Next-Level Performance in a Legendary Design Recognized globally as one of the greatest lures ever made, the original Salmo Hornet set a high standard in the world of crankbaits. Now, Salmo raises the bar again with the Rattlin’ Hornet—a floating/diving crankbait developed in collaboration with elite American...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

BASS HUNTER® Elite Series Kwik Stick 110 The BASS HUNTER® Elite Series Kwik Stick 110 is a precision-engineered lure designed for anglers targeting aggressive predators. Measuring 110mm and weighing 12g, this lure is built to perform in shallow waters, swimming effortlessly between 0m and 1m. Internally fitted with rattlin’ balls,...

The Williamson Speed Pro 160D Blue Sardine SP160DBSR is a high-performance trolling lure designed to attract large predatory fish in offshore waters. The 160D refers to the 160mm (6.3 inches) size of the lure, and the Blue Sardine (SP160DBSR) color pattern mimics the appearance of a sardine—a common baitfish for...

The Williamson Speed Pro 180D Redhead UV SP180DRHU is a high-performance offshore trolling lure specifically designed to attract large pelagic species such as marlin, tuna, wahoo, sailfish, and mahi-mahi. With its unique Redhead UV color pattern and robust design, this lure is engineered for high-speed trolling and is built to...

CREME 5" JERKBAIT SOFT LURE The Creme 5" Jerkbait is a proven bass soft plastic designed to imitate an injured or fleeing baitfish. With its realistic profile and versatile action, this lure is ideal for anglers looking to trigger aggressive strikes from bass in both shallow and deeper water. At...

Mustad Big Eye Bucktail Jig 3oz / 84g is a premium heavy-duty bucktail jig designed for serious freshwater and saltwater anglers. Built on the strong Mustad 32824NP-BN UltraPoint® hook, the jig features a precision-molded hydrodynamic head with dual line ties for versatile vertical jigging and casting presentations. Oversized 3D eyes,...

Bass Hunter Spinnerbait The Bass Hunter Spinnerbait is built using high-quality components to deliver maximum vibration and attraction, making it an excellent choice for targeting bass in a wide range of conditions. Designed to perform effectively throughout the year, this spinnerbait produces strong vibration even on slow retrieves in cold...