Lures

LIVE TARGET Stick Worm The Stick Worm is the softest in LIVETARGET’s latest worm lineup, engineered for versatility across multiple fishing styles. The 5" and 6" versions are perfect for Texas or wacky rigging, with a reduced salt core that allows for a slow to moderate sink rate—keeping the bait...

LIVETARGET’s Injected Core Technology (ICT) has created the ultimate paddletail swimbait—combining lifelike realism with powerful action. The Inner-Core mimics the natural profile of a slender Shiner, while the Exo-Skin delivers a hard-thumping tail kick that brings the entire body to life. The result is a subtle, realistic rolling motion that...

The Frog Popper is making a splash—literally. Its spitting and popping action across the surface creates irresistible noise and disturbance, attracting fish from afar. Experienced anglers rave about its effectiveness when worked with a walk-the-dog retrieve. Whether fished slow or aggressively, this topwater lure delivers.Size: 2.5" (65mm)Weight: 1/4oz (7g)Dive Depth:...

The Hollow Body Frog Popper is a top choice among experienced topwater anglers. Its slim profile and cupped face make it easy to walk across the surface, producing a distinctive splash and enticing sound that draw aggressive strikes. Built for performance, it features an extra-strong forged hook and a soft,...

The Hollow Body Frog is built to entice big bites and handle the heaviest cover with ease. Featuring lifelike anatomy, realistic color patterns, and effortless action, this lure brings topwater fishing excitement to the next level. Its soft, collapsible body ensures it compresses instantly on the strike, allowing the custom...

Hollow Body Frog Popper A go-to for seasoned topwater anglers, the Hollow Body Frog Popper combines irresistible action with precision engineering. Its narrow profile and cupped face make it easy to walk across the surface with a tight, controlled action—producing enticing splashes and a distinct popping sound that drives predators...

Hollow Body Frog Popper A go-to for seasoned topwater anglers, the Hollow Body Frog Popper combines irresistible action with precision engineering. Its narrow profile and cupped face make it easy to walk across the surface with a tight, controlled action—producing enticing splashes and a distinct popping sound that drives predators...

Live Target 2.0 Freestyle Frog Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for fishing in heavy cover....

LIVETARGET Freestyle Frog 2.0 – 2'.5" Topwater Weapon Dense, flourishing vegetation may make bass seem out of reach—but the all-new LIVETARGET Freestyle Frog 2.0 is built to excel in exactly those conditions. With its perfect balance of profile, buoyancy, lifelike action, and weedless design, this lure is a game-changer for...

LIVETARGET Ultimate Frog – Popper Model The LIVETARGET Ultimate Frog perfectly imitates a vulnerable frog exposed in open water—an irresistible target for hungry predators. With a twitch or pull, it comes to life, replicating the stride of a fleeing frog as the hinged legs stretch and kick forward in an...

RAPALA® COUNTDOWN® ELITE – CDE35 The CountDown® Elite brings over 80 years of lure-making expertise into a modern, premium-grade balsa lure. Retaining the iconic controlled slow-sinking action of the original CountDown®, this updated version is designed with improved aerodynamics for longer, more accurate casts, enhanced durability, and an enticing fluttering...

RAPALA® X-LIGHT CRANK MID RUNNER – FNCM03 Precision-built for finesse applications, the Rapala X-Light Crank Mid Runner combines an ultra-light construction with a weighted body, delivering effortless long-distance casting on light gear. Designed for small freshwater predators, this compact lure produces a tight kicking action and features a built-in rattle...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....

NORMAN DD SERIES CRANKBAITS – DD22 When bass anglers talk about tried-and-true crankbaits, Norman is always part of the conversation. The Norman DD Series Crankbaits—especially the DD22—are legendary fish catchers that have stood the test of time. We stock only the Norman Pro Edge Series for a reason: they’re built...

Norman Deep Little N Crankbait – Proven Performance, Legendary Design A staple among bass anglers for decades, the Norman Deep Little N is a trusted crankbait known for its consistency and fish-catching ability. Designed with a unique body shape and buoyant build, it dives quickly and navigates through cover with...

Rapala Super Shadow Rap 11cm – 38g Slow Sinking Lure Designed to trigger aggressive strikes from large predators, the Rapala Super Shadow Rap delivers lifelike action with every twitch. With a tall body that mirrors the profile of a big baitfish, this lure moves with a tight, responsive turn and...

Strike King Saltwater Rage Swimmer 3.75" Swimbait The popular Rage Swimmer is now available in a range of saltwater-specific colors. This 3.75-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design...

Strike King Saltwater Rage Swimmer 3.25" Swimbait (7 Pack) The popular Rage Swimmer is now available. This 3.25-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design produces a strong, natural...

Specifications Size: 6.5 inches Style: Straight-tailed worm Design: Segmented body with a lifelike, slithering action Salt-impregnated Excels when fished weightless around shallow cover, and just as effective on a Carolina rig or shakey head 20 Lures per pack DescriptionThe Trick Worm set the standard as the original floating worm, ideal...

Specifications Size: 6 inches Type: Lizard Design: Slender body with free-moving legs and a curly tail Salt-Impregnated 9x Lizards per pack DescriptionThe best-selling lizard bait of all time earned its reputation through proven performance. At 6 inches, it’s big enough to tempt trophy bass but still ideal for filling out...

Often imitated but never duplicated, the original Finesse Worm is a compact version of the renowned Zoom Trick Worm. Measuring 4 inches in length, this slim, gradually tapering bait is incredibly versatile—perfect for wacky rigs with a small hook, darter heads, split shot setups, or paired with shakey and finesse...

MEGABASS I-SLIDE 187R INTERMEDIATE – "R" stands for Revolution. The I-SLIDE 187R represents the next evolution of Megabass' legendary glidebait series, refining its proven performance with enhanced control, responsiveness, and reliability. Designed for all anglers—regardless of their experience with big baits—the 187R features a redesigned tail and retuned internal weighting...

Jointed Claw swimbaits are two-piece articulated lures designed to mimic the natural movement of prey. With a simple retrieve, the water pressure against their sides creates an incredibly lifelike swimming action—so realistic that it becomes nearly undetectable to wary fish. These lures are a top choice for pike fishing enthusiasts...

O.S.P YAMATO – The Ultimate Multi-Action Surface Magician The O.S.P YAMATO redefines what a pencil popper can do. Engineered with innovative features, it combines the finesse of a pencil popper with enhanced appeal power, giving anglers a versatile lure that dominates both the surface and subsurface. Whether you're targeting pressured...

OSP VARUNA 110-SP – Precision Jerkbait for Every Situation The OSP VARUNA 110-SP is the ultimate mid-size jerkbait, designed to fill the critical gap between the compact ASURA and the larger RUDRA models. Built to meet the demands of modern anglers, VARUNA delivers outstanding performance across a wide range of...