Lures

Megabass BIG-M – The Evolution of Deep Crank Precision The Megabass BIG-M is the next-generation answer to big crankbait demands—developed through years of refinement and engineering led by Yuki Ito and Lake Biwa expert Shinji Sato. Unlike traditional deep divers, the BIG-M breaks convention with a flat-sided body, short lip,...

Megabass i-LOUD – Aggressive Surface Disturbance, Precision Triggering The Megabass i-LOUD is an innovation-driven wakebait that combines cutting-edge hydrodynamics with next-level fish-triggering elements. Built with ITO Engineering's advanced tuning and equipped with the RAB (Rudder Action Balancer, PAT.) system—first seen in the i-JACK—it delivers a powerful surface presence that draws...

Megabass Gabarin Jr. – The Frog That Forces Reaction Strikes Is there any big fish that can resist this movement?The Gabarin Jr. was developed after years of testing against wary predators that ignored standard frog lures. Its compact, precision-designed body is tuned for sharp, fast dog-walks, even in tight pockets...

The Hollow Body Frog Popper is a top choice among experienced topwater anglers. Its slim profile and cupped face make it easy to walk across the surface, producing a distinctive splash and enticing sound that draw aggressive strikes. Built for performance, it features an extra-strong forged hook and a soft,...

Hollow Body Frog Popper A go-to for seasoned topwater anglers, the Hollow Body Frog Popper combines irresistible action with precision engineering. Its narrow profile and cupped face make it easy to walk across the surface with a tight, controlled action—producing enticing splashes and a distinct popping sound that drives predators...

LIVETARGET Ultimate Frog – Popper Model The LIVETARGET Ultimate Frog perfectly imitates a vulnerable frog exposed in open water—an irresistible target for hungry predators. With a twitch or pull, it comes to life, replicating the stride of a fleeing frog as the hinged legs stretch and kick forward in an...

NORMAN DD SERIES CRANKBAITS – DD22 When bass anglers talk about tried-and-true crankbaits, Norman is always part of the conversation. The Norman DD Series Crankbaits—especially the DD22—are legendary fish catchers that have stood the test of time. We stock only the Norman Pro Edge Series for a reason: they’re built...

Strike King Saltwater Rage Swimmer 3.75" Swimbait The popular Rage Swimmer is now available in a range of saltwater-specific colors. This 3.75-inch paddle tail swimbait delivers unmatched action and versatility for targeting species like snook, sea trout, redfish, flounder, and more. Key Features: Powerful Swimming Action:The wide-bodied paddle tail design...

Often imitated but never duplicated, the original Finesse Worm is a compact version of the renowned Zoom Trick Worm. Measuring 4 inches in length, this slim, gradually tapering bait is incredibly versatile—perfect for wacky rigs with a small hook, darter heads, split shot setups, or paired with shakey and finesse...

he Louder 60 – 60mm Floating Popper The Louder 60 is a compact, high-performance popper designed for both large, busy lakes and smaller ponds. Engineered for precision and reliability, it combines impressive casting distance, sharp popping action, and superior stability to target even the most cautious bass. Specifications Length: 60mm...

EVER GREEN MO-DOD-ZONE FRY 3/8oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 1/2oz DOUBLE WILLOW

EVER GREEN MO-DOD-ZONE FRY 1/2oz DOUBLE WILLOW

The Strike King KVD Caffeine Shad boasts an air-filled bubble tail, delivering unique, never-before-seen action. This fluke-style softbait is crafted from the highest quality plastic, heavily salted, and infused with a genuine coffee scent. It can be rigged weightless for topwater, used on a Carolina rig, or attached to a...

The BOOYAH Pad Crasher made a splash with its weedless, hollow-body design, ideal for slop and weed-filled areas. The new Pad Crasher Jr. offers the same performance in a smaller, lighter profile, perfect for baitcasting gear. Both feature a strong double hook and spinnerbait-style legs for added action.

The BOOYAH Micro Pond Magic is a go-to lure for early season fishing or anytime fish are being finicky. Its durability and toughness make it a reliable choice, whether you're fishing in large lakes, ponds, or streams. This lure is sure to attract fish and get results no matter where...

The Keitech 4-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The 4" Keitech Swing Impact swim bait teamed...

X Zone Lures Hot Shot Minnows – Precision Design, Elite Performance Developed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Hot Shot Minnows are engineered for exceptional versatility and effectiveness. Ideal for drop shotting, neko rigs, Damiki rigs, and ball head presentations, these baits are a top...

X Zone Lures Pro Series Adrenaline Craw Designed by Bassmaster Elite Series Pro Brandon Palaniuk, the X Zone Pro Series Adrenaline Craw embodies the innovation and expertise of a top tournament angler. This highly versatile craw bait features aggressively ribbed claws that deliver intense action and exceptional water displacement, making...

SALMO RATTLIN HORNET 3.5SR. From the moment it was introduced to the Salmo family it has been the absolute best seller. The perfect combination of construction and balance creates an incredible action that fish find it irresistible. If you are looking for a lure that can catch anything that swims...

SALMO HORNET – The World's Hardest-Working Crankbait The Salmo Hornet didn’t earn its reputation as the hardest-working crankbait on the market by chance. With millions sold across dozens of countries, it has become a trusted tool for anglers chasing their trophy catches. Since its release, the Hornet has consistently been...

The YUM Spine Craw is designed for speed, featuring a compact 3.75-inch body with a tight, rapid movement through the water. Its angled appendages serve a dual purpose: they create greater water displacement and slow its descent, allowing anglers to use a heavier weight for more precise flipping. But this...

The YUM Dinger quickly became a staple in bass fishing, renowned for its versatility and effectiveness. This soft plastic lure can be rigged in multiple ways—Texas, Carolina, wacky, weighted, or weightless—making it a go-to choice even when other baits fall short. Its subtle, lifelike action proves irresistible to even the...

The Shad Rap® sets the standard for all crankbaits, closely mimicking baitfish found around the globe. Made from high-quality balsa wood, it performs flawlessly whether cast or trolled, delivering exceptional action from ultra-slow retrieves to fast speeds. Its precise movement, intricate finish, and proven fish-attracting patterns make it an essential...