Lures

SENSATION BASS BUSTER 3.5" SWIMBAITThe Bass Buster is made from a highly durable vinyl compound and features a soft, flexible cloth mesh between segments for a natural swimming action. It’s designed to move smoothly through the water and trigger aggressive strikes from predatory fish. For best results, use a steady...

BASS HUNTER ELITE SERIES 3.5" SALT-INFUSED SWAYER The Bass Hunter Elite Series Swayer is a proven soft plastic designed to deliver real action and real results when targeting bass. Its compact 3.5" profile and natural swimming motion make it an excellent choice for both finesse and light power fishing applications....

O.S.P Jig Zero Three HUNTS  The O.S.P Jig Zero Three HUNTS is engineered for anglers targeting experienced, pressured bass in demanding environments. Developed to deliver decisive hooking power, subtle presentation, and exceptional snag resistance, the HUNTS jig combines precision design with heavy-duty construction. This finesse jig maintains a horizontal posture...

Megabass Magdraft Ayu Twitcher  The Megabass Magdraft Ayu Twitcher is a precision-engineered, shallow-swimming swimbait designed to adapt seamlessly to various retrieve speeds and rod techniques. Built for technical anglers who demand versatility and realism, the Ayu Twitcher excels in both moving water and slack-water environments. Featuring Megabass’ patented MAGHOLD system,...

Rapala CrushCity™ Mooch Minnow™ Versatile Design. Tournament-Proven Performance.The Mooch Minnow™ blends the lifelike finesse of a minnow-style bait with the versatility of a swimbait, creating a lure that excels in multiple presentations. Whether you’re shaking, reeling, or dragging, the Mooch Minnow™ consistently produces strikes and has proven itself as a...

Rapala CrushCity™ Customs Bronco Bug™ Unleash the Action. Command the Strike.The Bronco Bug™ is the most distinctive lure in the CrushCity™ lineup, designed to deliver an action profile that bass have never seen before. Its hinged arms create a unique dual-action movement, while forward-facing legs add subtle, lifelike motion even...

Predator Anchova Spoon The Predator Anchova Spoon is engineered for anglers who demand distance, action, and versatility. Designed to imitate fast-moving baitfish, this lure delivers an irresistible flash and movement that triggers aggressive strikes from a wide range of predatory species — including shad, bonito, kingfish, Natal snoek, garrick, and...

Strike King Tour Grade Spinnerbait The Strike King Tour Grade Spinnerbait is built to deliver tournament-level performance straight from the package. Featuring a sleek, streamlined head design with lifelike 3D eyes and gill rakers, it comes through cover with ease while maintaining a balanced, natural retrieve. Engineered on a lightwire...

Megabass Magdraft 6" – Precision Swimbait with Stealth Hooking The Magdraft 6" is a highly detailed, tournament-proven swimbait engineered to attract predators with a natural presentation during both slow and fast retrieves. Featuring Megabass' patented MAGHOLD SYSTEM and a belly slit, the Magdraft conceals its treble hooks along the body...

Megabass X-NANAHAN – Precision Finesse. Unrivaled Responsiveness. The X-NANAHAN is the result of a powerful collaboration between legendary lure designer Yuki Ito and finesse fishing master Shinji Sato, merging world-class engineering with field-proven angling experience. Built to deliver maximum castability and exceptional responsiveness in a compact 75mm profile, the X-NANAHAN...

Megabass Jamaica Boa 1/2oz – Super Metal The Megabass Jamaica Boa 1/2oz Super Metal is a premium, tournament-grade buzzbait engineered for maximum surface disturbance, aggressive strikes, and big fish extraction from heavy cover. Designed as a “search and destroy” topwater lure, it excels at covering water quickly while provoking explosive...

LIVETARGET Ultimate Frog – Popper Model The LIVETARGET Ultimate Frog perfectly imitates a vulnerable frog exposed in open water—an irresistible target for hungry predators. With a twitch or pull, it comes to life, replicating the stride of a fleeing frog as the hinged legs stretch and kick forward in an...

RAPALA® SHAD RAP® ELITE – SRE75 The Shad Rap® Elite builds on the legendary design of the original Shad Rap, elevating it with refined construction and enhanced performance. Crafted from premium balsa wood, it features the classic shad-shaped profile and the signature wounded-minnow action that mimics an easy target for...

NORMAN DD SERIES CRANKBAITS – DD22 When bass anglers talk about tried-and-true crankbaits, Norman is always part of the conversation. The Norman DD Series Crankbaits—especially the DD22—are legendary fish catchers that have stood the test of time. We stock only the Norman Pro Edge Series for a reason: they’re built...

X Zone Lures Hot Shot Minnows – Precision Design, Elite Performance Developed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Hot Shot Minnows are engineered for exceptional versatility and effectiveness. Ideal for drop shotting, neko rigs, Damiki rigs, and ball head presentations, these baits are a top...

X Zone 2.75" X-Tube – Compact Size, Big Performance The X Zone 2.75" X-Tube offers all the fish-catching power of its larger counterpart in a more compact profile—perfect for a finesse presentation. Built from ultra-soft yet durable material, it comes in a variety of proven colors designed to match any...

X Zone Pro Series Blitz Worm – The Ultimate Floating Worm for Big Bass Crafted from a premium soft plastic blend, the X Zone Pro Series Blitz Worm is designed to stand out—literally. When fished with a weight, its buoyant tail stands upright off the bottom, creating an irresistible presentation...

SALMO HORNET – The World's Hardest-Working Crankbait The Salmo Hornet didn’t earn its reputation as the hardest-working crankbait on the market by chance. With millions sold across dozens of countries, it has become a trusted tool for anglers chasing their trophy catches. Since its release, the Hornet has consistently been...

Evergreen IR Jig 5/16oz – #133 Sapphire Craw The Evergreen IR Jig 5/16oz in #133 Sapphire Craw is a meticulously engineered finesse jig developed by Morizo Shimizu to bridge the gap between full-size and compact rubber jigs. Designed as a true all-round performer, it delivers exceptional versatility across all water...

Evergreen IR Jig 3/8oz – #100 Dark Green Pumpkin The Evergreen IR Jig 3/8oz in #100 Dark Green Pumpkin is a highly refined, compact finesse jig designed by Morizo Shimizu to perform across a wide range of fishing conditions. Positioned perfectly between full-size and finesse jigs, it delivers the ideal...

Bass Hunter Swim O Crankbait Irresistible Action from Shallow to Medium Depths The Bass Hunter Swim O is a high-performance floating lure, expertly crafted for depths of 0 – 1.8m. Built to trigger reaction strikes, it combines lifelike design, vibrant colours, and aggressive action to make it a must-have for...

The Williamson Speed Pro 160D Redhead SP160DRH is a premium trolling lure designed for offshore fishing, especially for targeting large pelagic species like marlin, tuna, sailfish, and wahoo. This high-speed trolling lure is built to mimic a distressed or injured baitfish, drawing aggressive strikes from predatory fish. The Redhead color...

CREME 4" CREATURE SOFT LURE The Creme 4" Creature is a proven bass soft plastic designed to create a natural, bulky, and tempting presentation in the water. Its creature-style profile makes it an excellent choice for anglers targeting bass around cover, structure, grass, timber, rocks, and weed edges. At 4"...

PIONEER TIGER KILLER SPOON The Pioneer Tiger Killer Spoon is a proven predator lure designed to create flash, vibration, and aggressive reaction strikes. Built for targeting hard-hitting fish, this spoon is ideal for anglers fishing rivers, dams, estuaries, and other waters where predatory species are actively hunting baitfish. Available in...

Z-MAN FINESSE TRD™ 2.75" The Z-Man Finesse TRD™ 2.75" is a proven finesse bait designed to catch fish when conditions get tough. Known as “The Real Deal,” this compact soft plastic is a must-have for Ned rig fishing and other finesse presentations where subtle action, natural buoyancy, and durability make...