Lures

The Strike King KVD Ocho features smooth, beveled sides that reflect light at various angles, producing a flash from almost any direction. Made from ultra-soft plastic with a slow sinking rate, this versatile softbait is ideal for jerkbaiting and wacky rigging. Infused with salt and a coffee scent, it also...

The Strike King KVD Caffeine Shad boasts an air-filled bubble tail, delivering unique, never-before-seen action. This fluke-style softbait is crafted from the highest quality plastic, heavily salted, and infused with a genuine coffee scent. It can be rigged weightless for topwater, used on a Carolina rig, or attached to a...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog with a bass-boat-style belly that catches water for smooth "frog-walking" action in open water and a subtle finesse scoot over the slop.

The BOOYAH Pad Crasher made a splash with its weedless, hollow-body design, ideal for slop and weed-filled areas. The new Pad Crasher Jr. offers the same performance in a smaller, lighter profile, perfect for baitcasting gear. Both feature a strong double hook and spinnerbait-style legs for added action.

The BOOYAH Micro Pond Magic is a go-to lure for early season fishing or anytime fish are being finicky. Its durability and toughness make it a reliable choice, whether you're fishing in large lakes, ponds, or streams. This lure is sure to attract fish and get results no matter where...

The BOOYAH Micro Pond Magic is a go-to lure for early season fishing or anytime fish are being finicky. Its durability and toughness make it a reliable choice, whether you're fishing in large lakes, ponds, or streams. This lure is sure to attract fish and get results no matter where...

The Keitech 4-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The 4" Keitech Swing Impact swim bait teamed...

The Z-Man Weedless Pro Shroomz Ned Rig Jighead 1/10oz is a specially designed jighead intended for use with Ned Rig fishing techniques. This jighead is part of the Z-Man brand's Weedless Pro Shroomz line, and it’s designed for anglers looking to target fish with a weedless presentation, especially in weedy...

The Megabass Ove Vision Oneten is a premium, high-performance jerkbait designed for catching a variety of predatory fish. It is part of Megabass's renowned Vision Oneten series, known for outstanding action and quality construction that has made it a favorite among serious anglers. Key Features of the Megabass Ove Vision...

Bass Hunter Kicking Frog – Explosive Topwater Action, Built for the Thick Stuff The Bass Hunter Kicking Frog is designed for serious topwater anglers targeting trophy bass in the heaviest of cover. Its belly-weighted body ensures it lands correctly every cast, while its realistic kicking legs create irresistible surface disturbance....

X Zone Lures Hot Shot Minnows – Precision Design, Elite Performance Developed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Hot Shot Minnows are engineered for exceptional versatility and effectiveness. Ideal for drop shotting, neko rigs, Damiki rigs, and ball head presentations, these baits are a top...

X Zone Lures Stealth Finesse Series – 2.75" Stealth Minnow The 2.75” Stealth Minnow from the X Zone Stealth Finesse Series is a highly versatile bait designed for precision and performance. Crafted from a unique soft plastic blend, it sits perfectly horizontal in the water when fished on a drop...

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. The Pro Series 4” Slammer is the latest addition to the Slammer line up and is packaged in a special tray to maintain the integrity of...

The X Zone Pro Series Finesse Slammer is one of the greatest drop shot bait designs on the market! The 2020 Bassmaster Elite Series Lake Champlain event was won by Brandon Palaniuk on this bait! (Green Pumpkin Blue Flake) The Pro Series 3.25” Finesse Slammer is packaged in a special tray to maintain the integrity...

X Zone 2.75" X-Tube – Compact Size, Big Performance The X Zone 2.75" X-Tube offers all the fish-catching power of its larger counterpart in a more compact profile—perfect for a finesse presentation. Built from ultra-soft yet durable material, it comes in a variety of proven colors designed to match any...

X Zone Pro Series Whiplash Shad – The Ultimate Soft Jerkbait The X Zone 6" Whiplash Shad sets the standard for soft jerkbaits with its expertly crafted design and unmatched action. Featuring a long, ultra-soft tail, it produces a dynamic, side-to-side swing on the retrieve and sharp, erratic movement with...

X Zone Pro Series Blitz Worm – The Ultimate Floating Worm for Big Bass Crafted from a premium soft plastic blend, the X Zone Pro Series Blitz Worm is designed to stand out—literally. When fished with a weight, its buoyant tail stands upright off the bottom, creating an irresistible presentation...

X Zone Lures Pro Series Adrenaline Craw Designed by Bassmaster Elite Series Pro Brandon Palaniuk, the X Zone Pro Series Adrenaline Craw embodies the innovation and expertise of a top tournament angler. This highly versatile craw bait features aggressively ribbed claws that deliver intense action and exceptional water displacement, making...

X Zone Lures Pro Series Adrenaline Craw Designed by Bassmaster Elite Series Pro Brandon Palaniuk, the X Zone Pro Series Adrenaline Craw embodies the innovation and expertise of a top tournament angler. This highly versatile craw bait features aggressively ribbed claws that deliver intense action and exceptional water displacement, making...

The X Zone 3" Grub features a classic grub design, crafted from soft, salt-infused material to deliver the ideal presentation for enticing strikes. 14X Soft grub lures per pack

The 6" X Zone True Center Stick: you can Texas-rig it, wacky rig it, pitch it into heavy cover or throw it weightless. The X Zone Pro-Series True Center Stick is a super salty, super soft stickbait infused with our X Zone Scent Formula, creating the taste and feel that make...

X Zone Pro-Series True Center Stick The X Zone Pro-Series True Center Stick is a super soft, heavily salted stickbait, infused with our exclusive X Zone Scent Formula. This powerful combination delivers an irresistible taste and texture that encourages fish to hold on longer—giving you more time to detect bites...

Boone Cairns Swimmer 7" Saltwater LureEngineered for Action. Designed to Hook Giants. The Boone Cairns Swimmer 7" is a high-performance saltwater lure crafted for serious offshore anglers. Designed to mimic the lifelike swimming motion of a fleeing baitfish, it’s deadly effective for targeting aggressive predators such as tuna, dorado, kingfish,...

SALMO RATTLIN HORNET 3.5SR. From the moment it was introduced to the Salmo family it has been the absolute best seller. The perfect combination of construction and balance creates an incredible action that fish find it irresistible. If you are looking for a lure that can catch anything that swims...

SALMO RATTLIN' HORNET 4.5SR – Small Size, Big Results Since its debut, the Salmo Rattlin’ Hornet 4.5SR has quickly become a top seller in the Salmo lineup—and for good reason. Engineered with the perfect balance of design and construction, this compact crankbait delivers a tight, irresistible action that triggers strikes...