Rapala

Rapala Floating Magnum FMAG-11 A floating, shallow-running adaptation of the legendary Magnum®. Designed for high-speed action, this versatile lure can be cast at fast-moving fish or trolled alongside diving and skirted lures. Ideal for targeting a wide variety of saltwater and freshwater species.

Floating, Shallow-Running Version of the Legendary Magnum Ideal for targeting large freshwater predators and saltwater species. Key Features: Durable Abachi Wood Construction for superior toughness Floating Design for shallower water applications Anti-Broach Technology to maintain stability and performance Corrosion-Resistant Hardware built to withstand harsh conditions Available in Natural and Stimulator...

RAPALA® X-LIGHT CRANK SHALLOW RUNNER – FNCS03 Built for finesse fishing, the Rapala X-Light Crank Shallow Runner features an ultra-lightweight design paired with a weighted body for easy, accurate casting—even on light tackle. This compact lure is ideal for targeting smaller freshwater predator species, offering a versatile action that excels...

RAPALA® SHAD RAP® ELITE – SRE75 The Shad Rap® Elite builds on the legendary design of the original Shad Rap, elevating it with refined construction and enhanced performance. Crafted from premium balsa wood, it features the classic shad-shaped profile and the signature wounded-minnow action that mimics an easy target for...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

RAPALA® COUNTDOWN® ELITE – CDE35 The CountDown® Elite brings over 80 years of lure-making expertise into a modern, premium-grade balsa lure. Retaining the iconic controlled slow-sinking action of the original CountDown®, this updated version is designed with improved aerodynamics for longer, more accurate casts, enhanced durability, and an enticing fluttering...

RAPALA® X-LIGHT CRANK MID RUNNER – FNCM03 Precision-built for finesse applications, the Rapala X-Light Crank Mid Runner combines an ultra-light construction with a weighted body, delivering effortless long-distance casting on light gear. Designed for small freshwater predators, this compact lure produces a tight kicking action and features a built-in rattle...

RAPALA® OG DEEP TINY 7 – OGT07 Born from the workbench of pro angler Ott DeFoe, the OG Series reflects a lifetime of lure-building passion—from childhood experiments to professional-level customization. The Rapala OG Deep Tiny 7 is a slim, flat-sided balsa bait designed for finesse fishing with precision and subtlety....

Rapala Super Shadow Rap 11cm – 38g Slow Sinking Lure Designed to trigger aggressive strikes from large predators, the Rapala Super Shadow Rap delivers lifelike action with every twitch. With a tall body that mirrors the profile of a big baitfish, this lure moves with a tight, responsive turn and...

The DT® (Dives-To) series crankbaits are engineered for fast and precise diving, ensuring they hit their preset depth quickly and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top 7% of balsa wood, this premium material, combined with strategically placed internal weights,...

The DT® (Dives-To) series of crankbaits is engineered to dive quickly to a predetermined depth and stay in the "strike zone" longer than any other crankbait on the market. Crafted from the top seven percent of balsa wood, this premium material, combined with strategically placed internal weights, a tapered fuselage,...

The Shad Rap® sets the standard for all crankbaits, closely mimicking baitfish found around the globe. Made from high-quality balsa wood, it performs flawlessly whether cast or trolled, delivering exceptional action from ultra-slow retrieves to fast speeds. Its precise movement, intricate finish, and proven fish-attracting patterns make it an essential...

The lure features a wide, swimming jointed action paired with a loud, rhythmic rattle that mimics the movement of a wounded baitfish. It suspends perfectly on pause, just like a real fish, making it irresistible to even the most cautious fish. The lightweight, durable plastic body construction enhances the lure's...

The X-Rap® is designed for ultimate action, offering anglers the flexibility to create a variety of fish-catching movements with each retrieve. It casts with pinpoint accuracy, like a bullet, for long-distance throws. The detailed scales and lateral line on the body reflect light, drawing attention like a beacon. It can...

The X-Rap® is designed for action, offering anglers the flexibility to create various fish-attracting movements with each retrieve. It casts long and accurately like a bullet, with its prominent scales and lateral line reflecting light to draw attention. This lure can be worked using the dynamic "Slashbait®" technique or with...

The X-Rap Magnum Xplode has been designed with a thick-walled ABS body, through wire construction and extreme duty hooks to withstand and conquer the most vicious of strikes. This topwater lure features custom, low position line tie that pulls the lure downward when retrieved while the deep-cupped face creates a...

The RAPALA X-Rap XR10 is designed for exceptional action. Its size, shape, and 3D minnow illusion make it incredibly lifelike. The prominent scales and lateral line on the body reflect light, acting like a beacon. This versatile bait can be fished using an aggressive "Slashbait®" technique or with a traditional...

The RAPALA DT Series DT04 crankbaits are designed to dive quickly to a specific depth and stay in the "strike zone" longer than any other crankbait. Crafted from the top seven percent of balsa wood, this premium material, combined with precisely positioned internal weights, a tapered body, and a thin...

The lure that began it all remains the top "go-to" choice. Whether it's twitched on the surface, retrieved as a shallow runner, weighted with a split shot for medium depths, or bottom-walked using a three-way swivel or bottom bouncer, the irresistible wounded minnow action attracts fish worldwide. It features premium...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

The X-Rap® Magnums® are ready to fish straight out of the box, no need for tuning. With their large diving lip, these lures dive deep on their own, providing unmatched action. Each model is designed to reach its preset depth—XRMag10 dives to 10 feet, XRM15 to 15 feet, and so...

Practical tool selection Fisherman’s pliers with sidecutter Clipper combo featuring knife and line pick Blade folds safely into clipper for storage Hook file Jig eye punch 36’’ neck lanyard to keep tools to hand

RAPALA MINI SPLIT RING PLIERS. These Split Ring Pliers make it a snap to change out or replace hooks. Soft grip handles and wrist lanyard.

More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split ring tool for making fast work of changing out or updating hooks in the field. Soft...