Bass Plastic soft Lures

Savage Gear Toughtec Crab – 3/4" (1/8oz) Excelling when predatory fish are feeding on crustaceans, the Savage Gear Toughtec Crab delivers hyper-realistic detail in a custom Toughtec formulation that provides the perfect balance of buoyancy and extreme durability. Its lifelike profile and subtle movement closely imitate natural crab prey, making...

Savage Gear Duratech Crab 1.5" – Deadly for Yellowfish When yellowfish are feeding on natural crustaceans, the Savage Gear Duratech Crab 1.5" becomes an incredibly effective lure. Its hyper-realistic crab profile, subtle movement, and scent infusion closely mimic the small crabs and bottom-dwelling prey that yellowfish naturally target. The low...

Evergreen Buzzer Beater TG – Tungsten Sinking Plug The Evergreen Buzzer Beater TG is a precision-engineered sinking plug designed to deliver results even in challenging conditions. Named after the “buzzer beater” basketball shot, it’s built to perform at the last minute—helping anglers locate and trigger bass across wide, shallow flats...

Sensation Jointed Shad – 3.5cm Crankbait The Sensation Jointed Shad is designed with a segmented body that produces a tight, lifelike swimming action, making it highly effective for enticing predatory fish. Its compact profile and natural movement make it a reliable choice across a wide range of freshwater species. Best...

SENSATION MEGA CRANK SD6The Sensation Mega Crank SD6 is a shallow-running crankbait built to target active predators in the upper water column. Designed to dive down to around 6 ft, it’s ideal for fishing over structure such as rocks, timber, and submerged cover. For best results, retrieve the lure so...

SENSATION FUNKY SWIMMER 135 SINKING SWIMBAITThe Funky Swimmer 135 is a sinking swimbait with a traditional S-style action, designed to imitate a slow-swimming baitfish. Its natural movement and lifelike profile make it an excellent choice for targeting predatory species in a range of conditions. Make long casts and retrieve it...

Sensation Mini Pop 7cm Topwater Popper The Sensation Mini Pop is a compact and highly effective topwater popper designed to trigger explosive surface strikes. Its cupped face creates a distinct popping sound and splash, attracting predatory fish from a distance and provoking aggressive reactions. For best results, cast the lure...

Sensation Mega Crank SD4 Squarebill Crankbait The Sensation Mega Crank SD4 is a shallow-running squarebill crankbait designed to cover water quickly while reducing snags. The squarebill lip allows the lure to deflect off rocks, timber, and other structure, creating erratic movements that act as a key strike trigger for predatory...

Rapala Mini Fat Rap® The Rapala Mini Fat Rap® is a compact, slow-sinking crankbait designed to tempt finicky fish with its tight, natural swimming action. Built from premium balsa wood, it delivers the signature Rapala movement that has proven effective for trout and other smaller predatory species. Its compact body...

Bill Lewis Zig Zag Topwater Lure The Bill Lewis Zig Zag Topwater is a unique add-on lure designed to be rigged 8–16 inches in front of a topwater popper or walking-style bait. When worked together, the Zig Zag and your primary topwater lure create a coordinated, surface-level presentation that imitates...

Sensation Ghieliemientjie Lure The Sensation Ghieliemientjie is a compact, realistic lure designed to imitate the small baitfish commonly found in local waters. Its subtle profile and natural swimming action make it highly effective when predatory fish are feeding on smaller forage. Ideal for light tackle applications, this lure performs best...

Perfection Lures David Dudley Flipp’n Kit The Perfection Lures David Dudley Flippin' Kit is purpose-built to simplify and elevate flipping techniques for bass anglers of all skill levels. Designed in collaboration with Major League Fishing professional David Dudley, this all-in-one kit delivers a proven, tournament-ready setup for targeting big bass...

BASS HUNTER ELITE SERIES 247 GRUB The Bass Hunter Elite Series 247 Grub is a proven soft plastic designed to deliver real action and real results on the water. Built with bass-catching performance in mind, this grub is ideal for anglers who want reliability, versatility, and consistent strikes. Salt-Infused for...

X Zone Lures 3” Stealth Invader The X Zone 3” Stealth Invader is a highly effective finesse bait designed to imitate a variety of natural forage species including goby, shiner, chub, and fathead minnows — key prey for both bass and walleye across the country. Built with an inverted paddle...

X Zone Lures Ned Zone The X Zone Ned Zone is purpose-built for one thing — Ned rigging. Engineered with precision and crafted from high-quality, buoyant materials, the Ned Zone’s floating design and bulbous tail create irresistible movement and subtle action that triggers aggressive strikes from even the most finicky...

X Zone Lures 5.5" Swammer The X Zone 5.5" Swammer is a premium soft plastic swimbait engineered for maximum versatility and lifelike performance. Designed with an innovative ribbed body and a three-dimensional paddle tail, the Swammer delivers a natural swimming motion, enticing vibration, and a subtle side-to-side rolling action that...

Rapala CrushCity™ The Kickman 5" (12.5 cm) Big Profile. Lifelike Kick. Relentless Action.The Kickman™ 5" is built for anglers targeting bigger, more aggressive fish that respond to a natural yet powerful swimming motion. Its paddle tail design produces a subtle, rhythmic kick even on a slow retrieve, while the salted...

Rapala CrushCity™ Ned BLT™ Small Profile. Big Bites.When subtle presentation makes the difference, the Ned BLT™ shines. Designed for finesse fishing, this compact bait proves that sometimes less is more. Its tapered, ribbed tail provides lifelike movement, delivering irresistible action even with the slightest rod twitch. Made from Super TPE...

Rapala CrushCity™ Pigstick™ Playful Action. Serious Results.The Pigstick™ is a precision-engineered soft bait that brings irresistible motion to finesse presentations. Its captivating shimmy on the fall mimics a dying baitfish, triggering aggressive strikes from even the wariest bass. Designed with an integrated slot for VMC® Crossover Rings®, it maximizes durability...

Rapala CrushCity™ The Stingman The Ultimate Wingman for Every Rig.The Stingman is your go-to partner for finesse and control — a super-stable swimmer designed to perform flawlessly across multiple techniques. Whether you’re fishing drop shot, darting, vertical, or weightless presentations, this bait’s subtle pintail action comes alive with even the...

Rapala OG Slim 6 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action....

Rapala OG Series Rocco 5 From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip....

Rapala OG Series Tiny 4 Born from Ott DeFoe’s passion for handcrafted lures, the Rapala OG Series Tiny 4 is a thin, flat-sided balsa crankbait designed for finesse presentations. Its lightweight circuit board lip and compact profile create a tight wobble action, making it ideal for triggering bites from pressured...

Megabass Magdraft 8" – Big Profile, Natural Action, Tournament Power The Megabass Magdraft 8" is a full-bodied, pre-rigged swimbait designed to target trophy-class predators with a slow, natural swimming action that excels in both open water and structured zones. With its realistic profile, internal harness system, and MAGHOLD technology, this...

LIVE TARGET Finesse Worm The Finesse Worm redefines the classic profile with a thicker body that gradually tapers from head to tail—resembling the shape of a baseball bat. This subtle bulk enhances its finesse appeal while offering greater versatility in presentation. Depending on hook placement and weight configuration, this bait...